Category Archives: Niche Creation

Teaching Through Games: Feedback and Gaps

Posted on January 29, 2014 by James Hart

Teaching through game playing is a fun and effective way for students to learn about arts entrepreneurship. Today’s game focuses on feedback and perception of gaps within the market. Game:

Posted in Games, Market feedback, Niche Creation | 1 Comment

Teaching Arts Entrepreneurship: Competing Lemonade Stands

Posted on September 19, 2013 by James Hart

Students in the class Attracting Capital, are creating lemonade stands as a learning model this Friday before the front entrance of Meadows School of the Arts. But these are not going to be just lemonade stands, but competing brands. Moreover, … Continue reading →

Posted in Bartering, branding, Games, market positioning, Niche Creation, Planning, Teaching Arts Entrepreneurship, Uncategorized, Value | Tagged , , , , , , , , | Leave a comment

Arts Entrepreneurship Daily Tips

Posted on June 3, 2013 by James Hart

Jim Hart, Director of Arts Entrepreneurship at SMU has been urged by Theatre Communication Group (TCG) to post tips daily about arts entrepreneurship, through the national conference that is happening in Dallas now. Here is today’s Tip: How to Create … Continue reading →

Posted in A Business of One, Arts Entrepreneurship, market positioning, Niche Creation | Tagged , , , , , , | Leave a comment