Category Archives: market positioning

MIT Entrepreneurship’s Aulet visits SMU’s Arts Entrepreneurship

Bill Aulet, Managing Director of Martin Trust Center for MIT Entrepreneurship, visited the course

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Teaching Arts Entrepreneurship: Competing Lemonade Stands

Students in the class Attracting Capital, are creating lemonade stands as a learning model this Friday before the front entrance of Meadows School of the Arts. But these are not going to be just lemonade stands, but competing brands. Moreover, … Continue reading

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Arts Entrepreneurship Daily Tips

Jim Hart, Director of Arts Entrepreneurship at SMU has been urged by Theatre Communication Group (TCG) to post tips daily about arts entrepreneurship, through the national conference that is happening in Dallas now. Here is today’s Tip: How to Create … Continue reading

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