Teaching through game playing is a fun and effective way for students to learn about arts
entrepreneurship. Today’s game focuses on feedback and perception of gaps within the market.
During class, students leave classroom, into the larger college/university, and find people willing to speak with them. Interviewing as many as time allows, students ask what is missing, culturally speaking, within their community or “What’s missing that you wish we had?”
With some time left in class, students return with their findings for discussion, where we analyze the groups’ findings for patterns.
In this process, people often perceive opportunities currently unrealized. Should one have interest in building such opportunity, they may have potential to create a niche. Niche creation can lead to profitability and sustainability.