Category Archives: market positioning

MIT Entrepreneurship’s Aulet visits SMU’s Arts Entrepreneurship

Posted on October 10, 2013 by James Hart

Bill Aulet, Managing Director of Martin Trust Center for MIT Entrepreneurship, visited the course

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Teaching Arts Entrepreneurship: Competing Lemonade Stands

Posted on September 19, 2013 by James Hart

Students in the class Attracting Capital, are creating lemonade stands as a learning model this Friday before the front entrance of Meadows School of the Arts. But these are not going to be just lemonade stands, but competing brands. Moreover, … Continue reading →

Posted in Bartering, branding, Games, market positioning, Niche Creation, Planning, Teaching Arts Entrepreneurship, Uncategorized, Value | Tagged , , , , , , , , | Leave a comment

Arts Entrepreneurship Daily Tips

Posted on June 3, 2013 by James Hart

Jim Hart, Director of Arts Entrepreneurship at SMU has been urged by Theatre Communication Group (TCG) to post tips daily about arts entrepreneurship, through the national conference that is happening in Dallas now. Here is today’s Tip: How to Create … Continue reading →

Posted in A Business of One, Arts Entrepreneurship, market positioning, Niche Creation | Tagged , , , , , , | Leave a comment