Bill Aulet, leader of the program for Entrepreneurship at MIT, visits the department of Arts Entrepreneurship at SMU.

Bill Aulet, Managing Director of Martin Trust Center for MIT Entrepreneurship, visited the course Developing an Arts Venture Plan, presently taught by Director of Arts Entrepreneurship, Jim Hart this past week.

Aulet taught a lively class and spoke about Market Segmentation. Aulet has a new book out called “Disciplined Entrepreneur“.