Category Archives: branding

Teaching Arts Entrepreneurship: Competing Lemonade Stands

Posted on September 19, 2013 by James Hart

Students in the class Attracting Capital, are creating lemonade stands as a learning model this Friday before the front entrance of Meadows School of the Arts. But these are not going to be just lemonade stands, but competing brands. Moreover, … Continue reading →

Posted in Bartering, branding, Games, market positioning, Niche Creation, Planning, Teaching Arts Entrepreneurship, Uncategorized, Value | Tagged , , , , , , , , | Leave a comment

Teaching Arts Entrepreneurship: Attracting Capital

Posted on September 7, 2013 by James Hart

At SMU, we offer a course with a short title of Attracting Capital. In this course, students gain a solid understanding of legal structures, pathways towards funding and numerous other business related matters. But simultaneously, students learn through a process … Continue reading →

Posted in Attracting Capital, branding, Pitching, Teaching Arts Entrepreneurship, Technique | Tagged , , , , , , , , , , | Leave a comment

Your Story = Key Asset

Posted on August 9, 2013 by James Hart

When a company or artist begin the process of branding themselves or otherwise engaging as a business with the public, inevitably, people ask about the entrepreneur’s experience, history and decisions. “Why did you decide to do this?”, they will likely … Continue reading →

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