Category Archives: branding
Teaching Arts Entrepreneurship: Competing Lemonade Stands
Students in the class Attracting Capital, are creating lemonade stands as a learning model this Friday before the front entrance of Meadows School of the Arts. But these are not going to be just lemonade stands, but competing brands. Moreover, … Continue reading →
Posted in Bartering, branding, Games, market positioning, Niche Creation, Planning, Teaching Arts Entrepreneurship, Uncategorized, Value
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Tagged bartering, Branding, entrepreneurial arts training, games to teach arts entrepreneurship, Jim Hart, lemonade contest, meadows, Meadows School of the Arts, SMU
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Teaching Arts Entrepreneurship: Attracting Capital
At SMU, we offer a course with a short title of Attracting Capital. In this course, students gain a solid understanding of legal structures, pathways towards funding and numerous other business related matters. But simultaneously, students learn through a process … Continue reading →
Posted in Attracting Capital, branding, Pitching, Teaching Arts Entrepreneurship, Technique
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Tagged art and entrepreneurship, arts entrepreneurship, entrepreneurial artists, entrepreneurship in the arts, experiential learning in entrepreneurship, game playing entrepreneurship, Jim Hart, Meadows School of the Arts, SMU, southern methodist university, teaching arts entrepreneurship
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Your Story = Key Asset
When a company or artist begin the process of branding themselves or otherwise engaging as a business with the public, inevitably, people ask about the entrepreneur’s experience, history and decisions. “Why did you decide to do this?”, they will likely … Continue reading →
Posted in branding, Jim Hart
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Tagged Branding, personal branding, personal stories in branding, using one's story to brand oneself
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