AAA – SMU Advertising

TAI Professor Dr. Hye Jin Yoon Visits Tokyo for AAA Global Conference

This July, TAI Professor Dr. Hye Jin Yoon travelled to Tokyo, Japan for the 2017 American Academy of Advertising Global Conference. With her co-author Dr. Hongmin Ahn, she presented a paper titled, “When Two Worlds Collide – The Dark Triad Personality and the Humor in Comedic Violence Ads.”

“AAA partnered with Waseda University and held sessions on its vibrant campus,” Yoon said. “The conference started with a keynote speech from Yoshito Maruoka, President and COO of Dentsu Digital Inc. and ended with a tour of Tokyo with a visit to Mt. Fuji. Many advertising and marketing scholars from the United States, Europe, and other Asian countries attended the conference.”

Dr. Yoon has been published in the Journal of Advertising, Journal of Business Research, International Journal of Advertising, Journal of Health Communication, Health Communication, Journal of Advertising Research, and Journal of Current Issues & Research in Advertising, among others. She teaches Advertising Media, International Advertising, and Quantitative and Qualitative Research at SMU.

Below are pictures from Dr. Yoon’s time in Tokyo.

Temerlin Faculty and Graduate Student Present at AAA Conference

Temerlin Advertising Institute faculty and one graduate student presented their current research at The American Academy of Advertising (AAA) conference in Albuquerque on April 4-7, 2013. Several also participated on pre-conference informational panels.

Dr. Steve Edwards participated on the panels “Navigating the Review Process and Getting Published” and “The Art and Craft of Successful Reviewing.” He was also featured in the “Meet the Editors” session, as the editor of The Journal of Interactive Advertising.

Dr. Carrie La Ferle’s also spoke on two panels, “Your Future in Advertising Education” and “Teaching International Advertising”.

Dr. Edwards and Dr. La Ferle presented their research paper “Women’s (40+) Perceptions of Digitally Retouched Models in Product Relevant vs. Irrelevant Advertisements.”

Dr. Hye Jin Yoon presented her paper “Who Likes and Shares Comedic Violence Ads? Factors Affecting Attitude and Sharing Intention.”

Dr. Sidharth Muralidharan presented his work on “Examining the Impact of Celebrity Endorser Type on the Advertising Attitudes and Purchase Intentions.”

Dr. Yongjun Sung presented two papers. The first was “Nothing’s Gonna Change My Love for You: The Effect of Brand Identity Fusion,” followed by “Boundary Effects on Review Ratings: The Role of Susceptibility to Interpersonal Influence on Online Consumer Reviews.”

Temerlin Advertising Institute graduate student, Jessica Miller, presented her work “Dreaming in Pictures: Pinterest and the Visual Imagination,” in collaboration with Barbara Phillips from the University of Saskatchewan.

For a full itinerary of the conference, click here.