As a final project for the Responsibility and Social Entrepreneurship class, three teams of TAI graduate students, under the supervision of Assistant Professor Sidharth Muralidharan, had to create a sound and cost effective advertising campaign proposal for The Book Doctor with the primary emphasis on brand awareness through social responsibility.
The Book Doctoris a local Dallas business located in the Bishop Arts District and for fifteen years have provided custom bookbinding, book restoration, and book and bible repair services to customers nationwide. Their work has been featured in local Dallas publications and more recently in TheNew York Times.
Candice McKay, owner of The Book Doctor, and her team judged the presentations and the team of Chrystalla Georghiou, Hanna Lewin, and Jessica Miller, or ‘GLM’ were selected as the winner. After discussing with the client, Dr. Sid reports that, “GLM really listened to what the client had to say and their proposed strategy and creative appealed to The Book Doctor. The client could also foresee it resonating with their key demographics.” Mckay was very impressed and pleased with GLM’s proposal but adds that each team’s proposals had their own set of unique ideas which they are excited to implement in the near future.
For more information about The Book Doctor, visit www.thebookdr.com
Quyen Tong, a sophomore advertising major, has been selected as a recipient of this semester’s O. Joe Russell scholarship. The scholarship is sponsored by the AAF (American Advertising Federation) Tenth District, which encompasses Arkansas, Louisiana, Oklahoma, and Texas. The scholarship winners were awarded at the Tenth District Annual Convention in Tulsa during the Student Reception, April 11, 2013. Quyen will receive $2500 towards her tuition next year.
AAF-District 10 endorses two $2,500 scholarships which are designed to recognize, promote and encourage academically talented students in advertising-related disciplines, helping them to complete their education. Quyen was one of only two students selected to receive this award, competing against applicants from four states and other stellar advertising programs. TAI is thrilled to have Quyen’s talents recognized with this prestigious scholarship.
Temerlin Advertising Institute professors Cheryl Mendenhall and Dev Gupta will be taking 10 of TAI’s creative advertising students to New York City May 5 – 9 to participate in The One Show, which is part of the city’s annual Creative Week.
The One Show is considered one of the most prestigious awards shows in advertising, and it’s coveted Pencil award has been the ultimate achievement in many creatives’ careers. Every year, a panel of 30 creatives from around the world gather for a week and judge nearly 20,000 entries in categories including print, television, billboards and radio. Only the best of the best make the cut—Gold, Silver and Bronze Pencils are given out to fewer than 100 entries every year.
Current TAI senior, Monika Hoang, will receive one of these coveted Pencil awards for her “Guantanamo by the Numbers” infographic during The One Show’s Young Ones awards on Tuesday, May 7. Ms. Hoang will also be recognized for two other pieces of work, “The Global Refugee Crisis” and “Comparing Values,” both of which she received a merit for.
TAI creative students who will be attending the festival include Paul Curry, Kevin Do, Benjamin (Taylor) Foran, Monika Hoang, Nicole Hodges, Alex Jarzemsky, Mackenzie Keck, Sarah Mamlouk, Katie Sarah Roberts, and Gabe Towels.
Temerlin Advertising Institute faculty and one graduate student presented their current research at The American Academy of Advertising (AAA) conference in Albuquerque on April 4-7, 2013. Several also participated on pre-conference informational panels.
Dr. Steve Edwards participated on the panels “Navigating the Review Process and Getting Published” and “The Art and Craft of Successful Reviewing.” He was also featured in the “Meet the Editors” session, as the editor of The Journal of Interactive Advertising.
Dr. Carrie La Ferle’s also spoke on two panels, “Your Future in Advertising Education” and “Teaching International Advertising”.
Dr. Edwards and Dr. La Ferle presented their research paper “Women’s (40+) Perceptions of Digitally Retouched Models in Product Relevant vs. Irrelevant Advertisements.”
Dr. Hye Jin Yoon presented her paper “Who Likes and Shares Comedic Violence Ads? Factors Affecting Attitude and Sharing Intention.”
Dr. Sidharth Muralidharan presented his work on “Examining the Impact of Celebrity Endorser Type on the Advertising Attitudes and Purchase Intentions.”
Dr. Yongjun Sung presented two papers. The first was “Nothing’s Gonna Change My Love for You: The Effect of Brand Identity Fusion,” followed by “Boundary Effects on Review Ratings: The Role of Susceptibility to Interpersonal Influence on Online Consumer Reviews.”
Temerlin Advertising Institute graduate student, Jessica Miller, presented her work “Dreaming in Pictures: Pinterest and the Visual Imagination,” in collaboration with Barbara Phillips from the University of Saskatchewan.
For a full itinerary of the conference, click here.
Three Temerlin Advertising Students won ADDY awards for their work on Seagate and Crayola campaigns. The campaigns were produced in their Advanced Portfolio class, instructed by Dev Gupta.
Nicole Hodges (undergraduate senior), Julia Kilgore Heath and Alex Jarzemsky (graduate students) collaborated on the Crayola campaign, which received a Student Silver ADDY. Julia and Alex worked together on the Seagate project, which was awarded a Student Gold ADDY.
The American Advertising Federation (AAF) Tenth District ADDY’s are a culmination of creative work by students who attend universities in AAF’s Tenth District, which includes Arkansas, Louisiana, Oklahoma and Texas. For a complete list of winners, click here.
Five Temerlin Advertising Institute students created a marketing plan in their Integrated Marketing Communications course that their class client, Amy Kate Gardens, is implementing into their current business plan. The students, Mira Suarsana, Belle Riley, Briana O’Connor, Adella Winder and Leigh Groeschell, were under the direction of Associate Professor Yongjun Sung.
During the Fall semester, five groups of students in the Integrated Marketing Communications Class created a marketing plan for Amy Kate Gardens, a Southlake – based company that helps individuals create personalized miniature gardens and at home parties.
Amy Kate brought in a panel of industry professionals to judge the groups’ presentations and choose a winner. “The winning team was a truly impressive group. They came up with a number of recommendations for Amy Kate. In fact, many of their ideas were immediately incorporated into Amy Kate’s planning,” reports Dr. Sung. “For example, based on their suggestion, Amy Kate did purchase D Mom Magazine for its first advertising this spring. Also, Amy Kate changed its brand positioning based on our students’ analysis. Per their request, Amy Kate hired a professional PR firm to implement their suggestions.”
“We were so impressed with the creativity and depth of knowledge that the SMU Communications students brought to the project,“ says Bill Chinn, an SMU Executive MBA graduate, who owns Amy Kate Gardens.
The 2013 NSAC Ad Team, led by advisor Brice Campbell, left for Tulsa today to present their campaign at the competition. According to the NSAC website (or National Student Advertising Competition), the contest provides a “real world situation to challenged the students’ critical thinking abilities and creativity.” Students are required to research both the assigned product and its competition to identify problems and opportunities. The team will then pitch their campaign to a panel of industry judges at the competition.
The winning team in the AAF’s 10th district will advance to compete at the national level.
The team consists of Lizzie Andrews, Kayla Dietz, Kevin Do, Taylor Foran, Carmen Golden, Leigh Groeschell, Taylor Harper, Jess Johnson, Kayla Ketelsen, Sarah Mamlouk, Nadia Mansour, Hannah Mitchell, Noelle Mulholland, Jay Neikirk, Gabi Pineda, Lauren Proctor, Sarah Rodriguez, Karla Ruzo, Breea Sharma, Molly Tilton, Morgan Toal, and Adella Winder.
For more information about NSAC please visit the competition website.
Arturo Lee is pursuing a Master of Arts in Advertising at TAI and was part of the winning team that won the Houston Silver Addy at the AAF’s recently concluded 2012 10th District Addy awards. Being a creative, Arturo helped in the concepting and producing of the award-winning TV spot called “Victory Lane” for Walmart. Arturo Durán who is the associate creative director for Lopez Negrete Communications and Arturo’s (Lee) supervisor, says, “Arturo was a great help to the creative team for the Walmart account. He helped develop the creative for the layaway campaign, among others, from ideation to writing to client presentation. The campaign was entered into the Houston Addy Awards and received a Citation of Excellence. The TV spot was so well received by the client, that the agency was tasked with producing a bilingual version to go beyond the Spanish speaking market.” In terms of Arturo’s work ethic, he adds that “Arturo has a great attitude and is always making himself useful. He’s a quick learner, has a great eye for the arts and is constantly trying to deliver top quality work. It was a pleasure working with him.”
SMU students, Katie Ogden (graduate student), Monika Hoang (senior), and Nicole Hodges (senior) will have their work shown at the 9th Annual National Student Show sponsored by the Dallas Society of Visual Communications (DVSC).
Katie entered in the category of Graduate Student Work with creative campaigns for Food Truck Park, Pile, and the Boston Philharmonic. Monika submitted her work in the categories of Environmental Designs (campaigns for The Global Refugee Crisis and Guantanamo by the Numbers), Packaging (Better Halves), and finally Print Advertising – General (Ducolax). Nicole is also featured in the Print Advertising – General category with her work for Crayola.
The conference (April 11-13, 2013) features industry keynote speakers, workshops, panel discussions, a job fair, and a portfolio review by leading industry professionals.
Karissa Jobman is the Spring 2013 recipient of two major awards namely the IES Abroad Leadership and Community Involvement Scholarship and the Benjamin A. Gilman International Scholarship.
IES Abroad Leadership and Community Involvement Scholarship is open to students in any major who have demonstrated leadership and/or commitment in such areas as social service, student government, politics, or community development/welfare. The scholarship covers the cost of a student’s overseas study with the IES Abroad Buenos Aires – Latin American Societies and Cultures program for Spring 2013. The IES Abroad Merit-Based Scholarship program is very competitive. In this term alone, approximately 500 applicants competing in 20 different scholarship categories were received and only 12% of applicants received an award.
The Benjamin A. Gilman International Scholarship Program offers grants for U.S. citizen undergraduate students of limited financial means to pursue academic studies abroad. The Benjamin A. Gilman International Scholarship Program is funded through the International Academic Opportunity Act of 2000 and is sponsored by the Bureau of Educational and Cultural Affairs at the U.S. Department of State. During the Spring 2013 application cycle, the Gilman Scholarship Program reviewed more than 2,600 applications for just over 1,000 awards.