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The Authenticity of Public Apologies

Are the recent public apologies heard from celebrities, athletes, government officials and others accused of wrongdoing sincere or manufactured by publicists trying to minimize the damage? Ethicists examine the authenticity of public apologies in an article posted at the following site: http://www.umc.org/site/apps/nlnet/content3.aspx?c=lwL4KnN1LtH&b=2072519&ct=6820489.