Today marks the start of Data Privacy Week (January 26–30, 2026), a global effort to raise awareness about online privacy and empower people to better manage their personal information. This year’s theme says it all: Take control of your data.
For many of us, daily life—studying, teaching, working, researching, or just staying connected—relies on technology. Phones, laptops, apps, websites, cloud tools, smartwatches, and social platforms all collect data about what we do, where we go, and what we care about. That data helps power the tools we depend on, but it also means personal information is constantly being gathered, often without much thought.
This is why Data Privacy Week matters.
Personal data can be stored indefinitely and combined with other information to make inferences about our interests, habits, demographics, and even our socioeconomic status. Seemingly harmless details—like favorite restaurants, streaming choices, or online purchases—can reveal far more about us than we expect. Many companies have the ability to monitor user behavior and sell that data for profit, often behind the scenes.
At the same time, most of us have more choice than we realize. While it’s impossible to control every piece of data collected about us, we still have a right to data privacy. Small, repeatable actions—like reviewing privacy settings, limiting app permissions, and being thoughtful about what information we share—can significantly reduce risk. The National Cybersecurity Alliance offers practical, easy-to-follow guidance on online safety and privacy, including tips for managing your privacy settings across devices and platforms many of us use every day.
Data Privacy Week is a reminder that privacy isn’t about avoiding technology or “going offline.” It’s about using technology more intentionally and understanding how our data moves once it leaves our devices. The Federal Trade Commission provides clear privacy and data security guidance that explains how personal data is collected, shared, and protected—and what rights individuals have.
If you’re curious how your own digital habits stack up, consider taking the National Privacy Test. This short self-assessment looks at privacy awareness, risk tolerance, and everyday online behaviors.
Want to learn more or take a few simple steps to protect your data? These resources are a great place to start.
- National Cybersecurity Alliance – Everyday tips for online safety and privacy
https://www.staysafeonline.org/resources/online-safety-and-privacy - Managing Your Privacy Settings – Step-by-step guidance for reviewing settings across apps and devices
https://www.staysafeonline.org/articles/manage-your-privacy-settings - The Social Dilemma – A documentary on how social media and data influence behavior
https://thesocialdilemma.com/the-film/ - Five Ways to Help Protect Your Identity – A short FTC video with simple, actionable tips
https://www.youtube.com/watch?v=lp_8cvNm_vE&feature=youtu.be
Your data is valuable. Take control of it.
