To build an arts business, you’ll need to use a range of tools to tell your story and connect with your community, including advertising, marketing and communications tools. You’ll also want to consider how to share your work with journalists who are covering your field in newspapers and magazines, on television and radio, and online in blogs or traditional news sources. A positive story in your local newspaper can give your enterprise credibility and attract potential clients. But in today’s very busy news environment, it can be a challenge for artists to connect with journalists and make the case that their work deserves news coverage. Here are a few tips:
FIVE Tips for Getting your Story Told
1. What is your story? Can you express in 100 words what you are doing and why it matters to your community? Your story has to be newsworthy. Here’s some good advice in Forbes Magazine. http://www.forbes.com/sites/brettnelson/2012/08/27/the-12-step-insiders-guide-to-getting-press-coverage/
2. Pay attention to journalists in your region and what they are writing about. Who is writing about your area of expertise? Newspapers, magazines, radio, television, online – consider all media. Once you have done the research and found journalists who tell stories about your field, contact them by email and send them your pitch.
3. If you don’t know which reporter to approach, you can consider sending your pitch by email to the editor who oversees the news section that is most relevant to your story. Do not call on the phone; editors are very busy and get hundreds of pitches a day, and in today’s 24/7 news cycle they greatly prefer to communicate by email. If they like your story idea, they may hand it off to a reporter. If you don’t hear back you can try one follow up email, but if that gets no response, it’s best to move on and try a different media outlet.
4. When you do land that interview, remember you have the ability to guide it. Do your research before your interview so you know your story well. Prepare by knowing what questions journalists will ask.http://www.prdaily.eu/PRDailyEU/Articles/10_tips_to_help_you_ace_a_media_interview_14894.aspx
5. Share the good news. When you land a story, post it on your website and social media sites. Good news stories tend to attract more news stories.
obviously like your web site however you need to take a look at the spelling on quite a few of your posts. Several of them are rife with spelling issues and I find it very bothersome to tell the truth however I will certainly come back again.
Thank you, Artie.
Such errors bother me too. After all, typos disrupt the flow of the experience of the reader.
This said, we have had many authors in our first year of this blog, which has generated over 55 original posts.
We are reassessing and re-evaluating approach to the blog and I can say some exciting things are around the corner.
All of this said, quality is our mantra and for both student authors and myself, a general lack of typos will be part of this goal for our second year of this blog.
Thank you for your honest feedback. It is much appreciated.
Jim Hart
AE Blog Administrator
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With havin so much content do you ever run into any issues of plagorism or copyright violation? My blog has a lot of completely unique content I’ve either created myself or outsourced but it appears a lot of it is popping it up all over the internet without my agreement. Do you know any techniques to help protect against content from being ripped off? I’d certainly appreciate it.
Hi Lida.
I don’t worry about that so much, as this content is time-stamped. Imitation is the best form of flattery and ideas are like the wind…everyone is exposed to them and they are hard to “protect”.
Hope this helps,
Jim
As of today, we have nearly 110 original posts on this blog.
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Thank you for your kind comment and interest. At the moment, we do not have subscription capability on this blog, due to technical restrictions at the university level. We are trying to resolve this. In the meantime, please check back soon.