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Better Advertising. Better World. Conference Engaged Learning Faculty Faculty Research Professional Development

WPromote: “Profit Driven Marketing with Facebook”

Wpromote is a digital marketing agency headquartered in California has regional offices in Dallas, San Francisco, Chicago, New York, etc. It is also known as the challenger agency and focuses on search marketing, paid & earned social media, and marketing intelligence. This April, Wpromote partnered with Facebook and held its first profit-driven marketing summit. It was an invitation based exclusive event, and two of our TAI faculty, Anna Kim and Hye Jin Yoon were invited. Last year, the agency had a similar event with Google.  

Dr. Kim and Dr. Yoon at the Event.

It was an all-day event and well-attended by industry professionals. It is interesting to note that Dr. Yoon and Dr. Kim were the only academic professionals. They said, they really enjoyed the program. “The summit not only offered us an excellent opportunity to meet industry professionals but also informed us many interesting new trends as well as challenges that today’s media industry is facing. Keynote speeches and sessions were organized around the following three themes: leveraging profit-driven marketing & customer lifetime value (LTV), new customers acquisition, and visual storytelling through video.” 

 
Here are some notes from Dr. Yoon and there’s a link in the bottom where you can download some of the presentations from Wpromote. Unfortunately, presentations from Facebook are not provided due to the sensitive nature of some of the content, it is Facebook’s policy not to distribute their presentations.
 
  • Businesses need to adopt mobile first strategies: consumers are increasingly discovering products through mobile, there is 41% faster content consumption on mobile than desktop, and on average, consumers search fewer products on smartphones than desktops before making a purchase.
  • eCommerce goes global: cross-border e-commerce with emerging economies have taken off; businesses need to be there effortlessly across the globe; these countries never had strong desktop culture and have leaped on to mobile, which creates a different set of opportunities.
  • Mobile video content is exploding: video is a primary way to discover and buy products and leverage video as merchandising tool affords highly dynamic immersive experiences.
  • Visual storytelling through video creative that converts: customers want to see themselves in your product; visuals are processed 60K times faster than text by the human brain; visual storytelling can help every stage of the consumer’s journey; great video isn’t about things, it’s about action (verbs before nouns); focus on people, their goals, and how the brand can help accomplish them.

Summit Promote Presentations (click the link for download)
Click here to learn more about Wpromote and its first-ever profit-driven marketing summit.