Student: Grant Hronek
One of my favorite sessions I went to was a brand activations talk called “How to Be Authentic” in marketing. It was led by a representative from NYX makeup, and they had a really interesting perspective on how to make campaigns feel bigger than just a product, and more like a movement. One thing that really stuck with me was a question someone asked; “Before Covid, everything was in person. Then we moved everything online. So how do we combine the two now and create something that feels truly hybrid?” It sparked a great conversation about not just doing both but doing them in a way that actually connects with people on both ends.
The expo itself had a lot of energy and brands were showing off their creativity, and it was cool to see how different companies approach marketing. I left that session with a new appreciation for how intentional brands have to be to really connect with people online and offline.
