Student: Melody Torabi
SXSW is always packed with cool innovations, but my stop at the SeedAI House this year was definitely a standout—especially getting to try out Meta’s latest tech. First up were the Ray-Ban Meta smart glasses, and honestly, they looked and felt just like regular Ray-Bans. But the built-in AI and hands-free photo and video capture? That’s where things got interesting. I tested out the voice command to snap a pic, and it felt so natural—no phone, no fumbling, just effortless. It made me realize how this kind of tech could change the game for content creators, live streaming, and just everyday life. Wearable AI that actually blends in? That’s something brands should be paying attention to.
Then came the Meta VR gaming experience, and wow—this was next-level immersive. The headset was lighter and smoother than others I’ve tried, making everything feel insanely real. But beyond just gaming, I kept thinking about how this tech could reshape branding and marketing. Imagine brands creating fully interactive experiences where you don’t just watch—you step into the story. Virtual try-ons, branded VR worlds, interactive campaigns—it’s all happening. Walking out of SeedAI House, I had the thought that AI, VR, and wearables are blurring the lines between digital and real life, and the brands that get on board now are the ones that’ll be ahead of the curve.
