The Super Bowl is advertising’s biggest event of the year. As Sunday’s game became the lowest-scoring championship game in football history, the intermittent ads demonstrated an even more memorable competition. Check out our five favorite commercials below!
1. Bumble: “Serena Williams”
We are proud of Temerlin Alumna Chelsea Cain Maclin and her work as Director of Marketing at Bumble. This commercial empowers women through the words of the world’s strongest female athlete: Serena Williams.
2. Burger King: “#EatLikeAndy”
https://www.youtube.com/watch?v=8fIfPKpY7HQ
Clipped from Jørgen Leth’s 1982 art film 66 Scenes from America, Burger King’s #EatLikeAndy commercial is one minute of voyeuristic footage featuring Andy Warhol eating a Whopper. It was only a matter of time before this video became commercially repurposed.
Created By: David Miami
3. Doritos: “Chance the Rapper x Backstreet Boys”
https://www.youtube.com/watch?v=WTMzIZhI7q8
When you combine Chance the Rapper and Backstreet Boys, you get a really expensive Super Bowl ad. More importantly, you get the catchiest jingle of the year.
Created By: Goodby Silverstein & Partners
4. Pepsi: “More than OK”
https://www.youtube.com/watch?v=9sYElEbRzKA
Is a Pepsi OK? Ohh-kay? Okurr? Yes.
Created By: Goodby Silverstein & Partners
5. Google: “100 Billion Words”
https://www.youtube.com/watch?v=uXfJc8up6cM
The first two Super Bowl commercials advertised Google Translate as a great cultural unifier. This soft and emotional portrayal of the company promotes the human benefits of its services.
Created By: Google Creative Labs
