Dr. Patwardhan visited TAI last week to undertake research related to leadership issues in the advertising industry. She spent her week interviewing faculty and industry professionals to gain insight into the leadership process. She will also be undertaking interviews with executives in NYC. During her visit, she was able to interact with faculty and get to experience a taste of Texas fun at the Katy Trail Ice House.
Temerlin Advertising Institute (TAI) at Southern Methodist University is a research-oriented institute composed of distinguished faculty with both industry and academic backgrounds. The purpose of the TAI Research Fellows program is to foster research collaboration and provide catalysts for advancing our understanding of the field of advertising.
Temerlin Advertising Institute (TAI) at Southern Methodist University invites applications for its 2015-2016 Research Fellows Program. Located in Dallas, TAI is a research-oriented institute composed of distinguished faculty with both industry and academic backgrounds.
The purpose of the TAI Research Fellows program is to foster research collaboration and provide catalysts for advancing our understanding of the field of advertising. We are looking for people who have a vision for their research and need time and support to make it come to life!
Who is Eligible? Faculty members on sabbatical, faculty-emeriti, post-docs, or even industry researchers asking thoughtful questions are encouraged to apply.
What is Included? TAI will provide research fellows with office space, a monthly stipend of $1000-$2000, funding for research up to $5000, and travel support up to $2000. Fellows are invited to collaborate on research projects and publications with the TAI faculty members, and pursue independent research. Formal teaching duties are not required, but may be available for additional compensation.
Deadline for Applications. March 1st – visit to begin the following fall semester. October 15th – visits to begin the following spring semester;
Application Procedure. Please supply the following information to Dr. Steve Edwards (steve@smu.edu), Director of the Temerlin Advertising Institute, by the appropriate deadline:
a cover letter that conveys your interest, brief background about you, overview of current projects, and requested time frame for visit.
a current curriculum viate
a two-page description of intended research projects you wish to pursue.
On Thursday, May 15, Dr. Francisco Rejón-Guardia,Visiting Professor from the University of Granada (Spain), presented a workshop to Temerlin Advertising Institute students and faculty titled “Personal Branding: What Are Your Social Networks Saying About You?”
#Personal Branding workshop presented by Dr. Francisco Rejón-Guardia, Visiting Professor for the Temerlin Advertising Institute.
During the workshop, Dr. Rejón-Guardia shared strategies and tips for developing a personal brand and strong reputation online. Since one in three employers look at a job candidate’s social media (Facebook, LinkedIn, Twitter, Instagram, etc.), Dr. Rejón-Guardia says it’s important to know the image of yourself you are projecting online. His strategies for developing a strong personal brand, both online and off, include knowing your target (i.e. potential employers, jobs, etc.), being specific with your personal tag/slogan, being professional, emphasizing your area(s) of specialization, knowing and telling your story, providing a consistent image of yourself, being genuine, and providing value to your industry. For more on his presentation, click here.
Dr. Rejón-Guardia explains his strategies for developing a strong personal brand to Temerlin Advertising Institute students and faculty.
Dr. Rejón-Guardia is an Associate Lecturer in Marketing and Market Research at the University of Granada (Spain). His research interests include online consumer behavior, e-commerce, new advertising formats, and market research methodology. Dr. Rejón-Guardia has been a Visiting Professor in the Temerlin Advertising Institute since April 2014. He is using his time in the US to collaborate with American colleagues on various advertising and marketing research projects for publication.
