On Thursday August 20th, the Temerlin Advertising Institute (TAI) held orientation for newly admitted advertising majors. Over 50 students attended along with the entire team of faculty & staff. Institute t-shirts were given away to these exceptional students while faculty presented their backgrounds along with faculty expectations of this selected group of majors.
Students pursuing a B.A. in advertising now have the opportunity to focus their studies in one of three areas: creative, digital media strategy or strategic brand management. Director of the Temerlin Advertising Institute, Dr. Steve Edwards claims, “We are creating students who are a value-add to agencies and marketing companies right from graduation.”
The new students had to undertake a competitive advertising application as well ascomplete a video application for the specialization. TAI Faculty reviewed all applications to select the best candidates to admit. Edwards, said “The new curriculum is cutting edge and intended to make our students even more valuable in the field. We are training them in all the important traditional areas of advertising, but also working to better meet the demands of a technology inundated, fast paced, and results driven 21st Century advertising industry.”
Courses in the new curriculum range from Digital Media Landscapes to Digital Media Strategy and Media Measurement and Metrics as well as Strategic Brand Management, Research, Account Planning and Business Communication. All tracks will take a capstone campaigns course where they will work to solve a problem for a real world client.
For more information about the undergraduate curriculum in advertising, click here!