DCII Events Cancelled for Remainder of Spring Semester Due to COVID-19
Event Location: Heroy 153
Time:2 – 4 p.m.
Date: April 24
Dr. Tim McDonough (Cox) will give an overview of how sentiment analysis has become integral to brand management. Alex Cerda (Marketing & Comm.) will provide examples of how sentiment analysis is used in the management of the SMU brand via social media.
Link for more information: smu.edu/Dedman/DCII/Programs/ResearchClusters