DCII Dedman College of Humanities and Sciences Dedman College Research Events Faculty News

Cancelled. Research Cluster Event: Branding Management Using Sentiment Analysis

DCII Events Cancelled for Remainder of Spring Semester Due to COVID-19


Event Location: Heroy 153
Time:2 – 4 p.m.
Date: April 24

Dr. Tim McDonough (Cox) will give an overview of how sentiment analysis has become integral to brand management. Alex Cerda (Marketing & Comm.) will provide examples of how sentiment analysis is used in the management of the SMU brand via social media.

Link for more information: