This isn’t your usual Entrepreneurship class. How does a class of interdisciplinary

Entrepreneurship and the Hero Adventure

students utilize a mythical structure to better understand themselves and the life of an Entrepreneur?

Through studying and applying Joseph Campbell’s Hero Journey Model to that of the Entrepreneur’s process, we are able to understand the phases and changes a person must go through as they quest for their own life’s treasure.

We don’t have to tell you that Entrepreneurship isn’t for the faint of heart, but what we will tell you is that, through understanding the nature of archetypes, we will find ourselves in many different roles. Sometimes we have to be the warrior and “slay our dragon”, and other times we need to be the caregiver who helps those in need.

Through understanding the model of the Hero Journey and Archetypes, and seeing it in action through interviews we have conducted with current Entrepreneurs, we are able to go through a transformation as we “develop a suitable self-awareness to recognize a heroic journey structure and archetypes that may manifest in our own adventures” and grow into better equipped Entrepreneurs.

Written by the students of Entrepreneurship and the Hero Adventure at SMU, Meadows School of the Arts.