In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas advertising agency. Read their stories below and see what they’re up to!
Chrystalla Georghiou – TM Advertising
I joined the Media team this semester at TM Advertising. I assist with several projects for American Airlines, Japan Airlines, Dex Media and PG&E, just to name a few. I am a Texan by birth and have spent much of my life traveling the world with my parents. My travels have taken me to places such as Nicosia, Cyprus and Doha, and Qatar. In my spare time, I enjoy knitting, reading and crafting. I am thrilled to be at TM, where I am looking forward to learning more about planning campaigns that incorporate different media types that reach an advertiser’s core audience. I hope to expand my knowledge in the ever-so-evolving Media space. I am super excited to be undertaking my Executive Internship at TM this Spring!
Hanna Lewin – TM Advertising
I am interning this semester in the Account Management department at TM. I work closely with a number of corporations including Captain D’s, Community Coffee, PG&E, and Universal Orlando. I am looking forward to learning the ins and outs of everyday agency life and how to develop strong working relationships with both my team and clients.
Jon Cronson – Agency Entourage
I am the newest graduate intern at the digital marketing agency, Agency Entourage, located in downtown Dallas, TX. I joined both the account and social media departments. I already feel like I am learning a lot and even making an impact for my team. One of the first projects I was given to tackle was to evaluate how AE acquires new accounts. I have also been hard at work optimizing the on-boarding process. I further took on reorganizing how clients’ information is kept and stored to fully utilize AE’s collective brain power. I am excited for what comes next.
Lyndsay Pleas – The Marketing Arm
I work at The Marketing Arm as an Account Service and Promotions intern on the Frito-Lay account, specifically as part of the “Do Us A Flavor” program which is in its second year. It’s the biggest program Lay’s has ever run and has become the most successful program at Frito-Lay based on consumer engagement. I specifically coordinate the submissions effort of Do Us A Flavor, including: filtering, totaling, and sorting the millions of flavor submissions. I work with the Lay’s brand team to help manage the backend database tool for the program. I also assist the Lay’s brand team with flavor recommendations. I am looking forward to learning more about the R&D process for Lay’s Potato Chips – specifically how new flavors of Lay’s are proposed, created, developed and put on shelves. I am so grateful to have the opportunity to intern at The Marketing Arm and gain firsthand experience working in the world of advertising and marketing.
Check back soon for updates from other students and their
MA in Advertising Executive Internships!
M. Edwards, implemented a “Dallas Advertising Agency” retreat several years ago to grow deeper relationships with agencies while also encouraging a sharing of knowledge between industry and academia. According to Edwards, “We share insights with the best minds in the industry.” Slingshot, Publicis, The Richards Group and now The Marketing Arm have all played host.
The Marketing Arm Founder & CEO Ray Clark kicked off the morning. We were immersed in the latest in social media and activation experiences with the 20 slide – 20 seconds each PechaKucha presentation style from the Insights & Planning team. The business team discussed some of their difficulties and hiring needs, while Alyson Breslyn, the Recruiting Manager spoke with us about their new training program for recent graduates.
rewarding to see our former students happy and thriving in industry.” Much appreciation goes out to The Marketing Arm for sharing their space and their precious time!
