Category: Faculty Presentations

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Better Advertising. Better World. Faculty Presentations Social Responsibility

Temerlin Advertising Institute’s Willie Baronet Presents “Home. Again.” at TEDxSMU

Willie Baronet | Faculty | Temerlin Advertising Institute’s Stan Richards Professor in Creative Advertising |Meadows School of the Arts | Home. Again.

76F30E99-1CE5-41BC-9E6B-8A72FEF20297 TEDxSMU sign Willie on stage

Meadows School faculty member Willie Baronet opened the TEDxSMU show to a standing ovation (it’s his third TEDxSMU appearance) with the latest chapter in his quest to buy signs from the homeless – this time to talk about his sign-collecting journey across the country and how it shaped his understanding of “home.”

“Three years ago I stood on this same stage and talked about my WE ARE ALL HOMELESS project, and I said I wanted to travel across the country one day to buy signs,” Baronet said.  “In July of 2014 I did just that, traveling from Seattle to LA to New York in 31 days. I’m honored to be part of this year’s TEDxSMU/Inside SMU program so that I can share some highlights of this adventure, and the lessons I continue to learn about compassion, gratitude and what home really means.”

For more about Professor Baronet’s story visit http://www.smu.edu/News/2014/willie-baronet-huffpost-25april2014 

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Community Outreach Faculty Presentations

TAI presents to Summit International Preparatory

TAI presents to Summit International Preparatory
TAI presents to Summit International Preparatory

On May 1, 2014 faculty members of the Temerlin Advertising Institute presented an overview of the advertising profession and the Institute to students from Summit International Preparatory. Approximately 150 6th graders visited SMU for the day. The students were very polite and engaging with a ton of great comments, questions, and ideas.

A former SMU-TAI graduate, Haynes Strader spearheaded the visit. We are so excited that our alumni feel proud of their roots and want to bring shining stars to visit SMU to ignite interest in our university and the TAI program.  
Categories
Better Advertising. Better World. Community Outreach Faculty Presentations

TAI Faculty Encourage Hamilton Park Pacesetter Magnet Students to Pursue Advertising

Professors Lecture at ISDA group of 4th, 5th and 6th graders were visiting SMU from the Hamilton Park Pacesetter Magnet school to learn about Communication related studies on Thursday February 27, 2014. Faculty members from The Temerlin Advertising Institute prepared a 45 minute interactive presentation to teach these future leaders about the industry of advertising, branding and what factors need to be considered to make effective advertisements.

Willie Baronet Speaking at ISDSpecifically, Professor Sid Muralidharan gave an overview of the advertising industry, definitions of what advertising does and the key players in the industry.

Professor Willie Baronet spoke about what advertising agencies do and the creative process. He provided the crowd with some memorable ads illustrating the importance of making a connection with consumers.

Speaking about what goes into making a ‘good’ ad, Professor Carrie La Ferle discussed the importance of considering target audience and media selection as well as desired associations between the brand and images presented in the advertisement. She also discussed how ads can do more than sell products; they can be used to voice a positive social message as well.

Dr. Edwards ended the session with a Q&A that kept the panel on their toes as well as preaching the TAI slogan of Better Advertising. Better World.

Upon leaving, the faculty members got to engage in a group photo while conveying to these bright students how much they were looking forward to seeing them in 7 years at SMU for their college experience.

Group Photo at ISD
TAI Faculty with Hamilton Park Pacesetter Magnet Students