Professor Sid Muralidharan’s Strategic Brand Management-1 (SBM-1) class recently welcomed Noble Farr, Senior Research and Insights Analyst at TRUth Marketing + Media, and a former graduate student of the M.A. in Advertising program at TAI.
During his visit, Noble brought an engaging and thought-provoking perspective to the class, breaking down the crucial difference between strategy and tactics in marketing. He emphasized how strategy defines the ‘why’ – the overarching purpose and direction behind a campaign, while tactics shape the ‘how’ – the specific actions taken to bring that strategy to life.
He also emphasized the importance of insights in developing effective marketing strategies. Noble highlighted how meaningful insights, grounded in an understanding of audience motivations and behaviours, can turn data into powerful storytelling that resonates and drives results.
The session provided students with a deeper appreciation for the role of insight-driven thinking in shaping successful marketing strategies.