Temerlin Advertising Institute Presents Annual Sustainability Lecture, The Decade of the Mexican Avocado, Featuring Alvaro Luque, President & CEO of Avocados From Mexico.
Join us for a discussion with Alvaro Luque, the driving force behind Avocados From Mexico. Discover the innovative strategies that escalated AFM to a leading brand and network with key players over avo-inspired bites!
Key Information:
- Date: February 22, 2024 (Thursday)
- Time: 6:00 PM – 9:00 PM
- Location: Angelika Theater
Event Overview:
Each year’s lecture is dedicated to promoting sustainability in the marketing and advertising industries, echoing the institute’s ethos of ‘Better Advertising, Better World.’ It’s an unparalleled opportunity for attendees to network, explore current trends, and engage in pivotal discussions about the future of sustainable marketing.
Notable Speaker:
Highlighting this year’s event is a keynote address by Alvaro Luque, President & CEO of Avocados From Mexico. Luque is acclaimed for his visionary leadership, which has been instrumental in Avocados From Mexico’s rise as the leading avocado brand in the U.S., noted for its innovative marketing approaches. Under his guidance, the company has not only doubled the volume of Mexican avocado imports but also made avocados a staple in American diets, with 80% of avocados in the U.S. now sourced from Mexico, generating an economic impact exceeding $11 billion.
Alvaro has transformed the produce industry by delivering innovative marketing strategies that not only defy established paradigms but also deliver impressive results. With more than 30 years of marketing experience in the CPG and produce industries, Alvaro has successfully built a brand in a brandless category. Under Alvaro’s leadership, Avocados From Mexico (AFM) has led the growth of U.S. avocado consumption to more than 2.5 billion pounds per year, and today, 8 in 10 avocados in the U.S. come from Mexico. Alvaro’s vision for making AFM the first fresh produce brand to advertise in the Super Bowl is one of many industry firsts that have positioned AFM as the most preferred brand of avocados in the U.S. and one of the most innovative produce companies in the world.