A group of 4th, 5th and 6th graders were visiting SMU from the Hamilton Park Pacesetter Magnet school to learn about Communication related studies on Thursday February 27, 2014. Faculty members from The Temerlin Advertising Institute prepared a 45 minute interactive presentation to teach these future leaders about the industry of advertising, branding and what factors need to be considered to make effective advertisements.
Specifically, Professor Sid Muralidharan gave an overview of the advertising industry, definitions of what advertising does and the key players in the industry.
Professor Willie Baronet spoke about what advertising agencies do and the creative process. He provided the crowd with some memorable ads illustrating the importance of making a connection with consumers.
Speaking about what goes into making a ‘good’ ad, Professor Carrie La Ferle discussed the importance of considering target audience and media selection as well as desired associations between the brand and images presented in the advertisement. She also discussed how ads can do more than sell products; they can be used to voice a positive social message as well.
Dr. Edwards ended the session with a Q&A that kept the panel on their toes as well as preaching the TAI slogan of Better Advertising. Better World.
Upon leaving, the faculty members got to engage in a group photo while conveying to these bright students how much they were looking forward to seeing them in 7 years at SMU for their college experience.
