Category: DeGolyer Library

An award-winning advertising strategy played an important role in Ebby Halliday Realtors, Inc. decades long success. Weekly ads in the major newspapers: The Dallas Morning News, Dallas Times Herald and Fort Worth Star Telegram reached millions of potential clients and made the company’s brand a household name and generated millions in sales.  The Ebby Halliday papers…Continue Reading “You’re in Ebby Halliday Country”

Ebby Halliday did not graduate from SMU, but many in her close circle of friends and family did. Her husband Maurice Wilson Acers belonged to the class of 1925, majoring in political science with a minor in religion and received the SMU’s Distinguished Alumni Award in 1984. Her mother-in-law, Effie Elizabeth Acers was a charter…Continue Reading Ebby and SMU

Ebby Halliday Realtors, Inc. was operating for eight years when Ebby opened her second office at 8117 Preston Road on December 13, 1953. It was during this time that Ebby became an early adopter of the multiple listing service (M.L.S.) organized by the Dallas Realtor Board and was one of the brokers to handle the…Continue Reading Ebby and M.L.S. Enter the Computer Age

In 1956, the business leaders of Dallas were watching the flight of businesses from the city center to the suburbs. To combat this exodus, the Dallas Chamber of Commerce and local businesses decided to launch a campaign focusing on the purchasing power of the 112, 308 “career girls” concentrated in downtown office buildings. The Dallas…Continue Reading The Charm Offensive

In 1965 Maurice Acers proposed marriage to Ebby Halliday. They first met in 1958 in Beaumont, Texas when they shared a limousine to the airport. He was going to Houston, she was returning back home to Dallas. Today, think of it as a shared-Uber, meet-cute. The following letters from Maurice written shortly after their first…Continue Reading Modern Love