Dedman College of Humanities and Sciences

Texas-based Bumble takes a swipe at LinkedIn with new endeavor


Originally Posted: October 2, 2017

Bumble is taking a swipe at LinkedIn, the world’s most popular social media platform for professional networking. Austin-based Bumble, which began as a female-centered dating app, is now empowering women to swipe right in order to nurture professional connections.

On Monday, October 2, Bumble launched Bumble Bizz, which the company says emphasizes cultivation of professional opportunities rather than the job hunt. Bumble promotes Bizz as the first professional networking platform to marry the swiping concept and a female-focused approach. Bumble Bizz is open to both women and men.

Whitney Wolfe Herd, founder and CEO of Bumble, says the introduction of Bizz contributes to Bumble’s evolution as a global brand for social networking. Aside from the original Bumble dating function and the new Bizz feature, the app offers a friendship component called BFF.

“Love, friendship, networking — these are all critical connections and the foundation of a healthy, happy life. We want to bring you closer to all of these connections in an empowered way,” Herd says in a release.

Bumble Bizz is available in the U.S., Canada, the United Kingdom, France, and Germany. Through geo-targeting, Bizz lets a user connect with other users for networking and mentoring opportunities.

“We’ve stayed focused on creating a community with a foundation built upon positivity, respect, confidence, and encouraging women to make the first move,” Herd says. READ MORE