Dr. Zannie Voss, chair and professor of arts management and arts entrepreneurship in the Meadows and Cox schools, who serves as NCAR’s director and Dr. Glenn Voss, the Marilyn R. and Leo F. Corrigan, Jr. Endowed Professor of Marketing at Cox, who serves as research director are the experts behind a groundbreaking new report designed to help arts organizations.
The Meadows School of the Arts and Cox School of Business have collaborated with the Cultural Data Project (CDP) and numerous other partners to create a National Center for Arts Research (NCAR) at SMU. The Center issued its inaugural report in December, 2013. The online report is free to arts organizations.
(Excerpted from an article by Victoria Winkleman, Meadows School of the Arts)
“To create the initial report, NCAR researchers integrated and analyzed data from the CDP and other national and government sources such as the Theatre Communications Group, the National Endowment for the Arts, the Census Bureau, and the National Center for Charitable Statistics. In doing so they created a spatial model of the arts and culture ecosystem of the United States. The report measures performance on 8 different indices: contributed revenue, earned revenue, expenses, marketing impact, bottom line, balance sheet, community engagement, and program activity.”
“NCAR draws on the academic expertise of Meadows and Cox faculty in the fields of arts management, marketing, and statistics.
“In this first report we took a deep dive into eight of the areas of performance identified, and by studying these averages, tried to answer the question ‘all else being equal, what makes one arts organization more successful than another?’ Some of the findings were as one would expect, but we did find some surprises,” said Zannie Voss. “Perhaps more than any other industry, arts organizations are driven by managerial and artistic expertise. Being able to estimate the value of this expertise in an organization’s performance is the single most valuable result of our first study.”
“In Fall 2014, NCAR will launch an interactive dashboard, created in partnership with IBM, which will be accessible to arts organizations nationwide. Arts leaders will be able to enter information about their organizations and see how they compare to the highest performance standards in each of the eight indices for similar organizations. The website will also foster public discussion of best practices and solutions and offer a dedicated YouTube channel for video responses, as well as an online resource library with helpful tools and templates.”
(Meadows’ magazine article)
(First NCAR Report and video – released in Dec. 2013)
Zannie Voss bio:
Glenn Voss bio: