A memory submitted by Jeff Sexton, Class of 2004

I was looking to redirect my career when I entered SMU after over ten years of working in progressing roles in engineering. Always being analytical, and numbers focused, I felt a path in finance would be a natural fit – until I had my first marketing course with Jim Kindley. The course was like nothing I had ever experienced before. It took me out of my comfort zone.

I recall a meeting with Jim early on after the first couple weeks of the course when I was struggling. He reinforced the need to defend a position or an idea with conviction if I was going to be successful in his class. It changed my approach, and ultimately the path I would choose.

It had a great impact on my career, not just because I found a passion in marketing but have also given me the confidence move into challenging roles which have allowed me to grow professionally and personally.