Tower Center Senior Fellow Victoria Farrar-Myers was part of a panel for the McCuistion episode “How Social Media and Technology Influence Elections” Oct. 30.
Farrar-Myers talked about the research she did for the book she edited “Controlling the Message: New Media in American Political Campaigns” during the 2012 presidential election.
“Social media really affected at the margins,” Farrar-Myers said. People used social media to reinforce what they believe, and it hardened their positions. She also found that while it’s essential for campaigns to have a social media presence, the fundamentals of campaigns, i.e. having a clear message and a ground team, haven’t changed.
Watch the episode here.