TAI Student Jazmin Vazquez presented her Engaged Learning Project titled, “Distorted Beauty: Advertising and Women’s Self Concepts in the U.K. and U.S.,”on January 28, 2015 at Hughes-Trigg. Her mentor Dr. Carrie La Ferle elaborated briefly about the project stating, “Jazmin was awarded funding to undertake research last year in the U.K. focusing on advertising regulation in the UK and the portrayal of women in advertisements.” Vazquez’s findings “reveal that the more strict regulation of advertising in the UK of ‘soft issues’ may make women in the UK less persuaded by ads and the ads were found less believable than their American counterparts. In the end though, Jazmin believes soft issues such as stereotypes in ads and objectification of women in ads should be regulated more in the US and other parts of the world,” reported La Ferle.
Please join the Temerlin Advertising Institute in congratulating Jazmin Vazquez on this outstanding achievement.
This summer, I am working as a Brand Management Intern at The Richards Group. I work mainly on the H-E-B account, as well as the PODS account. I have a wide array of tasks that I manage for the team, including scheduling out of home jobs (by creating posting instructions, quantities worksheets, purchase orders and communicating with vendors), compiling media traffic (including TV, Radio, Digital, Hispanic, Digital Out of Home,and specialized markets), creating weekly Competitive Dailies to send to the client, researching and compiling competitive decks for the creative team and client, opening jobs and purchase orders, and scheduling internal meetings with the team as well as external meetings with the client. Throughout the internship, I also give two major presentations to my entire team, including the principal. I have learned so much through this internship and am excited to see what the last few weeks bring. I have been entrusted with important tasks and appreciate the hands on experience.
Interested in learning more about the internship experiences of TAI students? Click here, here and here.
Temerlin Advertising Institute Professor Willie Baronet is seeking support via a crowd funding campaign for a coast to coast homeless sign buying trip from Seattle, through LA, to New York.
The goal is buy signs, create a documentary, book, and more!
These signs – and this practice – have become a catalyst for conversations about the nature of home, homelessness, compassion, and how we see and treat each other as humans. It has also heightened my awareness about my own upbringing and home life.
My goal is to buy as many signs and connect with as many homeless people as I can. In addition to the art installations/projects that will result from these new signs, there will be a book and a documentary film of the entire experience. Plus, I’m partnering with the Housing Crisis Center in Dallas to raise money and awareness for their program to help homeless veterans.
Your help is critical. The more people who get involved, the more meaningful the project (and the conversation about homelessness) becomes.
David Hadeler, President of SKSW Advertising and SMU Advertising Professor at the Temerlin Advertising Institute talks about the campaign waged by Virgin America Airlines against Southwest to launch service at gates Love Field in Dallas.
SMU students, Katie Ogden (graduate student), Monika Hoang (senior), and Nicole Hodges (senior) will have their work shown at the 9th Annual National Student Show sponsored by the Dallas Society of Visual Communications (DVSC).
Katie entered in the category of Graduate Student Work with creative campaigns for Food Truck Park, Pile, and the Boston Philharmonic. Monika submitted her work in the categories of Environmental Designs (campaigns for The Global Refugee Crisis and Guantanamo by the Numbers), Packaging (Better Halves), and finally Print Advertising – General (Ducolax). Nicole is also featured in the Print Advertising – General category with her work for Crayola.
The conference (April 11-13, 2013) features industry keynote speakers, workshops, panel discussions, a job fair, and a portfolio review by leading industry professionals.