TAI MA Global Immersion – Week 2 in Hong Kong

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The first year MA in Advertising students spent the second week of their global immersion in both Hong Kong and Macau. The week started with an informative guest lecture by Dr. Kara Chan on Branding in Asia followed by an interesting visit to the Hong Kong Heritage Museum. Among many exhibits, the life story and accomplishments of Bruce Lee was a group favorite. Thursday had the group meeting with the McCann & Spencer Advertising Agency where they learned about the creative growth of advertising in Hong Kong while experiencing many famous advertising campaigns undertaken by McCann over the years.

The week ended with a trip to Macau for a guided tour by the Advertising and PR team of the Galaxy Entertainment Group. Phase II of the 1.1 million square meters property, that is home to six major hotels with casinos, shopping and recreational facilities for families and VIP members, opened on May 27, 2015.

Saturday the students enjoyed a day tour of the famous sites of Macau such as the Ruins of Saint Paul’s Church, the Macau tower and the A-Ma Temple. Saturday night found the group experiencing the cultural blending of East and West while enjoying The House of Dancing Water show at the City of Dreams. This amazing show was directed by Franco Dragone (former director of Cirque du Soleil) and weaves cultural symbols and a love story through death-defying stunts, acrobatics, ballet, diving and water explosions.

Stay tuned for more to come from Week 3 as the group visits with OMD and enjoys some social time with a group of advertising students visiting Hong Kong from Queensland University in Brisbane, Australia.

TAI Alumna Gives Back: Erin Hedrick of The Richards Group

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On June 18th, I had the incredibly opportunity to participate in the 10th Annual Home Team Build here at The Richards Group. As a recent graduate of the Temerlin Advertising Institute at SMU, I was excited about joining the working world, but was nervous about that whole “work/life balance” everyone kept talking about. Community service has been an ongoing theme and hobby in my life, and I wasn’t sure where that would fit into a busy, new schedule. But when I joined The Home Depot account at TRG, I was thrilled to learn that I was joining a team of people who were equally passionate about giving back.

Years ago, The Home Depot committed to an annual day of service to help those in need. In response, the team of people working on The Home Depot account here at The Richards Group decided to make the same commitment. For ten years, the Home Team has raised money and fixed up the homes of local Dallas families in need of a helping hand. And this year, we took on two houses, instead of one.

I pulled up to work at 6:00 in the morning, and was greeted by my surprisingly enthusiastic-for-it-being-so-early coworkers. We got on the bus and headed to work. We ripped up carpets. We chipped off old paint. We installed brand new appliances. We got dirty, sunburnt, and wow are we sore. But none of that mattered when the homeowners walked through the door at the end of the day, because we realized the difference that our work had made.

My education at TAI showed me that this is an industry where there are unlimited opportunities to give back, you just have to have the courage to take them. And boy, am I glad I did.

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About the Author
Erin Hedrick is a 2015 MA in Advertising graduate from the Temerlin Advertising Institute at SMU, with a BA in Film & Media Arts. She currently works as a Brand Manager for The Home Depot account at The Richards Group.

TAI Student Was Awarded The O Joe Russell Scholarship From AAF Houston

The Advertising Education Foundation of Houston (AEFH) awarded the O Joe Russell Scholarship to TAI student, Sarah Campbell.  The AEFH and the American Advertising Federation of Houston (AAF-H) on April 10th presented 25 scholarships to college students who are pursuing undergraduate or post graduate degrees in advertising, communications, interactive marketing, journalism, radio/TV, commercial aSarahrt, public relations or other related fields. Sarah Campbell competed amongst students who currently attend colleges and universities within Arkansas, Louisiana, Oklahoma, and Texas (AAF-District 10).  TAI is not the only one proud of Sarah’s achievements. Her former teacher, Professor Haayen said, ““I had the pleasure of having Sarah as a student in my Advertising Research class last semester. She was a joy to have in class. She is curious, engaged, motivated and hardworking. The kind of student who inspires her teacher and classmates to do their best work. This scholarship honor is well deserved, and I am sure it is the first of many successes to come. Bravo, Sarah!”  The AEFH received submissions from 17 different schools within the AAF-District 10 region.  We are unbelievably proud that a Southern Methodist student was able to win amongst such stiff competition.  On achieving such a prestigious scholarship IMG_0707-1Campbell said, “I am honored to be selected as a recipient of this scholarship! The TAI program at SMU has been an incredible academic experience that has pushed me to grow both creatively and professionally. With the gift of this scholarship, it will be easier for me to afford the valuable resources available here at TAI. I look forward to continued mentorship from outstanding professors, inspiration from my talented peers, and the opportunity to increase the depth and breadth of my creative portfolio. The Lord has blessed me with more opportunities than I can count, and I am beyond grateful for the financial help that allows me to pursue His plan for me.” TAI is extremely proud of Sarah’s accomplishments and we can’t wait to see what she does in the future!

Please join the Temerlin Advertising Institute in congratulating Sarah Campbell on this outstanding achievement.

 

Read all about Rachel Peng’s Executive Internship

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Rachel’s story below!

Rachel Peng: Canonball

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I started my journey with Canonball at the beginning of January. I’m currently working as a social media intern where I create and manage content on clients’ social media platforms. My clients include Bolo Italian Grill, Preston Hollow Village Dallas, Christian Brothers Automotive, and Canonball (Yes, Canonball takes its own brand very seriously too). My daily work involves creative writing, research, social listening, analytics, and brand strategy. Canonball also provides interns with free access to Hubspot certificate trainings and Google Analytics. Moving forward, I’ll further sharpen my skills as a social media strategist to help clients win loyal follows and grow measurable business results.

Check back soon for updates from other students and their MA in Advertising Executive Internships!

Honoring Excellence

TAI Professor, Suzanne Larkin was nominated for the HOPE (Honoring Our Professors of Excellence) Award by Grayson Gilcrease. The ceremony took place on February 3, 2015 and was held in Residential Commons. Ms. Gilcrease was a student in Professor Larkin’s ADV 3391 Creative Production class in the Fall of 2013. Professor Larkin describes this nomination as, “feelinLarkin, Suzanneg more than normal humility by this honor. Without the effective mentoring I have received from other faculty in TAI, I doubt this honor would have come my way. The leadership and support at TAI is unlike any University I have been an educator.” Ms. Gilcrease stated that she had nominated Professor Larkin because many of the skills and concepts she had learned in Creative Production were applicable to her everyday life. Professor Larkin’s teaching methods are both “exploration and utilization of various styles to spark critical thinking and generate enjoyment; ie. Let’s have fun while we’re eating our vegetables. For instance, by flipping the Creative Production classroom, students are not passively observing their learning but are more primed through experiential engagement. Since many of my students are visual learners, I believe in in-class visual referencing and relevant project work that takes them out into the world to developed abilities beyond their expectations.” It is clear that Professor Larkin is truly an inspiration in and outside the classroom and TAI is honored to have her as member of our faculty.

Please join the Temerlin Advertising Institute in congratulating Professor Suzanne Larkin on this exciting nomination.

SMU Advertising Students are “Happy” in (and out of) class!

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SMU’s Spring 2014 Intro to Creativity class comes together to create a Happy Video inspired by Pharrell Williams.

The Temerlin Advertising Institute class explores creativity and the creative thinker’s role in shaping the culture in advertising. The class is part of the new minor and major in advertising as well as part of the minor in graphic design.

An advanced course on Creative Problem Solving is also offered as part of the M.A. program at the Institute.

Thanks to Zoë Filutowski!

Rethinking Pink: TAI Students Place Fourth Overall, Win Best Promotional Strategy for Client Mary Kay at District National Student Advertising Competition

2014 SMU NSAC AwardThe National Student Advertising Competition (NSAC) team from SMU competed in the American Advertising Federation (AAF) District 10 regional competition in Austin, Texas on April 17. They placed fourth overall and took home the Best Promotional Strategy trophy in what turned out to be a pressure filled, highly competitive event. The SMU NASC team, taught by Brice Campbell, Executive-in-Residence, and Willie Baronet, Visiting Executive-in-Residence, has been hard at work since the beginning of the Spring 2014 semester when they began doing preliminary research and strategy development for Mary Kay, this year’s national client. Using the tagline #RETHINKPINK, the team created a cohesive and memorable campaign designed to change the perception of Mary Kay among young women 18-25 years old. Students focused their efforts in Account Management, Account Planning, Traditional and Social Media, Research, Promotions, Public, and Creative (including casting and photographing the women featured in the ads), producing a comprehensive campaign executed solely by them.

2014 RethinkPink Ad designed by NSAC Creative Team
2014 RethinkPink Ad designed by NSAC Creative Team

Willie Baronet reflected on the experience, stating, “as a first time faculty in this competition I was overwhelmed by the amount of work required of the students. And impressed by the opportunities they had to present in front of industry leaders, as well as members of the Mary Kay marketing team.” All members of the 2014 SMU NSAC team are pursuing a BA in Advertising from the Temerlin Advertising Institute (TAI). Advertising majors are required to complete ADV 4399 Advertising Campaigns as part of their curriculum. This class combines major advertising theories with practice, allowing students to develop and present an advertising campaign to a real client based on current advertising challenges that the client is facing. Students that take Advertising Campaigns during the Spring semester have the opportunity to participate in the National Student Advertising Competition (NSAC). Recent NSAC clients include Glidden Paint (2013) and JCPenney (2012).

Please join the Temerlin Advertising Institute (TAI) in congratulating this year’s SMU NSAC team on their outstanding work and accomplishments!

2014 SMU NSAC Team Members and Faculty
2014 SMU NSAC Team Members and Faculty

Members of the 2014 SMU NSAC team are: (Students) Amelia Ambrose, Katie Bernet, Anne-Marie Clegg, Rachel Delesk, Andrew Fennessy, Kelly Gilliland, Elizabeth Glander, Lauren Goddard, John Ross Gramentine, Ashley Gross, Emily Jedlicka, Hillary Johnson, Jaimmy Koroma, Bernabe Maldonado, Alexandra Nowlin, Margot O’Daniel, Morgan O’Hare, Mary Olson, Ari Passy, Morgan Saxer, Dustin Weil, (and Faculty) Brice Campbell, Executive-in-Residence, and Willie Baronet, Visiting Executive-in-Residence.

TAI Student Awarded Sam Bloom Memorial Scholarship from AAF Dallas

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Vince Wagliardo receives Sam Bloom Memorial Scholarship

Vince Wagliardo, a senior Temerlin Advertising Institute major, was this year’s recipient of the Sam Bloom Memorial Scholarship which is awarded each Spring by the AAF Dallas Foundation. The Sam Bloom Memorial Scholarship is designed to recognize, promote and encourage academically talented students of advertising and related disciplines, helping them to complete their college studies. Reflective of the competitive world of business, the $2,000 award was granted on a comprehensive basis rather than solely by recommendation of the attending college or university of the recipient. Vince was evaluated based on work samples, application essay, recommendations, and academic record. Please join TAI in congratulating Vince on receiving this exciting award!

Congratulations TAI Ad Club 2014-2015 Officers!

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Faculty Advisor, Brice Campbell

The Temerlin Advertising Institute is excited to announce the 2014-2015 Ad Club Officers! They will be shadowing the current officers spring 2014 and taking over next semester. Under the direction of TAI’s Executive-in-Residence Professor Brice Campbell, they have many great ideas and are sure to make an awesome team!

Ad Club is great for learning more about the advertising industry and networking as well as socializing. Ad Club also organizes agency tours so that students can get a better feel of local agencies and what they are all about. Agency visits typically occur on one Friday during each month. Every February locals in the advertising field come and discuss the Super Bowl ads.

Congratulations officers, TAI wishes you the best of luck!

TAI Ad Club 2014-2015 Officers

President: Genevieve Edgell

Vice President: Connor Finley

Membership: Andrew Fennessy

Communications: Liz Meyer

Treasurer: Kelly Robinson