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TAI Student Awarded Sam Bloom Memorial Scholarship from AAF Dallas

2014_AAF_Luncheon_Sam_R_Bloom_4
Vince Wagliardo receives Sam Bloom Memorial Scholarship

Vince Wagliardo, a senior Temerlin Advertising Institute major, was this year’s recipient of the Sam Bloom Memorial Scholarship which is awarded each Spring by the AAF Dallas Foundation. The Sam Bloom Memorial Scholarship is designed to recognize, promote and encourage academically talented students of advertising and related disciplines, helping them to complete their college studies. Reflective of the competitive world of business, the $2,000 award was granted on a comprehensive basis rather than solely by recommendation of the attending college or university of the recipient. Vince was evaluated based on work samples, application essay, recommendations, and academic record. Please join TAI in congratulating Vince on receiving this exciting award!

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Congratulations TAI Ad Club 2014-2015 Officers!

Brice Campbell
Faculty Advisor, Brice Campbell

The Temerlin Advertising Institute is excited to announce the 2014-2015 Ad Club Officers! They will be shadowing the current officers spring 2014 and taking over next semester. Under the direction of TAI’s Executive-in-Residence Professor Brice Campbell, they have many great ideas and are sure to make an awesome team!

Ad Club is great for learning more about the advertising industry and networking as well as socializing. Ad Club also organizes agency tours so that students can get a better feel of local agencies and what they are all about. Agency visits typically occur on one Friday during each month. Every February locals in the advertising field come and discuss the Super Bowl ads.

Congratulations officers, TAI wishes you the best of luck!

TAI Ad Club 2014-2015 Officers

President: Genevieve Edgell

Vice President: Connor Finley

Membership: Andrew Fennessy

Communications: Liz Meyer

Treasurer: Kelly Robinson 

 

 

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Video: Exxon Mobil Lecture

On November 12, 2013, TAI hosted the Exxon Mobil Lecture Series with Publicis Dallas Advertising Agency at the Angelika. Following the film, a panel made of up Rosalyn Rawitscher, VP and Group Planning Director at Publicis Dallas, and Steve McGehee, SVP and Group Account Director discussed the creation of the documentary and the implementation of the work to help clients such as CiCi’s better position their brands to this consumer group. Dr. Carrie La Ferle also spoke on the panel highlighting how advertisers can use this informative information to build stronger relationships between consumers and brands by speaking to consumers where they are and with the needs they are currently experiencing.

In case you missed the event, here’s a video of the panel discussion following the short documentary by Publicis Dallas. Sally Kennedy, CEO of Publicis Dallas introduced the documentary. The video is shown in two parts.

Exxon Mobil Lecture SeriesExxon Mobil Lecture Series: Part 1

Exxon Mobil Lecture Series: Part 2

 

 

 

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SMU Homecoming Weekend

Saturday October 26, 2013 found TAI Faculty, Students and Staff hitting the SMU Boulevard to join in the SMU Homecoming Parade and events.

Everyone showed up for the fun and to walk in the parade along with other colleagues and students from the Meadows School of the Arts (MSA).

Dean Bowen of MSA played the keyboard and Will Power jammed in with some rap on the mic.

Dean Bowen with Will Power
Dean Bowen with Will Power

Dr. Steve Edwards, Director of the Temerlin Advertising Institute and colleague Dr. Alice Kendrick had some laughs throwing the football with kids at the party.

TAI MA in Advertising students also participated in the fun and luncheon along with Professor Haayen and her family.

Willie Baronet, TAI’s Executive in Residence and creative guru, showed his kid at heart spirit with full on Meadows garb and wig. Peace out!

To join us, check out our BA or MA in Advertising programs at the following link: http://www.smu.edu/Meadows/AreasOfStudy/Advertising

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TAI Creative Advertising Students Graduate from Paper School

photoOn Wednesday, October 22, students in Willie Baronet’s Creative Advertising Portfolio class attended Clampitt Paper’s Clampitt University Paper School. The two hour session provided students with an overview of all aspects of the paper business: how it’s made, the various weights and grades and finishes, and how to specify paper for a print job. Industry veterans Don Clampitt and John Hampton both presented to the class, after which they had a chance to explore the Clampitt Sample Room and Creative Center where they could take printed samples back with them for reference. Each student received a diploma for having attended the Paper School.

Founded in Dallas in 1941, Clampitt Paper is a paper merchant that sells direct to large and small scale printers as well as creative designers and local merchants. Their Creative Center, located in their Dallas headquarters, offers a comfortable environment for researching modern paper and print solutions, networking with graphic arts professionals and meeting clients. The Creative Center hosts several events for Dallas-area professionals and students each month, including the Paper School.

The Temerlin Advertising Institute’s Creative Program prepares students for careers in art direction and copywriting. Many of our alumni have gone on to work as Creative Directors for advertising agencies, corporations and design firms. Understanding the paper business and how it relates to brand design and development is one of many skills students in the Temerlin Advertising Institute’s Creative Program acquire during their time in the program. Such skills prepare them to be leaders in the industry.

For more information on the Temerlin Advertising Institute’s Creative Program, visit: http://www.smu.edu/Meadows/AreasOfStudy/Advertising/UndergraduateStudies/AdvertisingCreative.

 

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TAI Recognized as one of Top 8 Advertising Programs in Digital Marketing/Advertising

image002A recent Interactive Advertising Bureau study of undergrad advertising, marketing and digital media programs recognized the Temerlin Advertising Institute’s B.A. in Advertising with a media emphasis as one of the best in the country.

The study focused on five factors: SMU’s recognition nationally and internationally, the degrees offered, its undergraduate degree requirements, elective courses outside of business, and the ability to take digital media design courses.

SMU was recognized in the top tier with NYU, University of California at Berkeley, Syrcause, and University of Texas at Austin. Tier Two recommendations included: Michigan State University, University of Washington, and the University of Michigan, Dearborn.

image004Along with the undergraduate degree programs, The Temerlin Advertising Institute offers a graduate program focused on responsibility, with a global immersion experience, this year to Hong Kong, and a built in final semester executive internship with Dallas agencies such as: Slingshot, The Richards Group, TM Advertising, Launch, Agency Entourage, Sq1, The Integer Group, Moroch, and others.

Placement has been phenomenal with former students now working at: Publicis Dallas, TM Advertising, The Marketing Arm, The Richards Group, Launch, Loomis, Slingshot, and others.

Apply Now

Educators: We are always looking for bright motivated students, and offer significant scholarships and research assistantships.  Please forward to seniors who might have an interest.

  • Early applications due: January 31, 2014
  • Regular applications due: March 7, 2014
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TAI Graduate Students Create Social Responsibility Campaign Plan for The Book Doctor

As a final project for the Responsibility and Social Entrepreneurship class, three teams of TAI graduate students, under the supervision of Assistant Professor Sidharth Muralidharan, had to create a sound and cost effective advertising campaign proposal for The Book Doctor with the primary emphasis on brand awareness through social responsibility. 

The Book Doctor is a local Dallas business located in the Bishop Arts District and for fifteen years have provided custom bookbinding, book restoration, and book and bible repair services to customers nationwide. Their work has been featured in local Dallas publications and more recently in The New York Times. 

Candice McKay, owner of The Book Doctor, and her team judged the presentations and the team of Chrystalla Georghiou, Hanna Lewin, and Jessica Miller, or ‘GLM’ were selected as the winner. After discussing with the client, Dr. Sid reports that, “GLM really listened to what the client had to say and their proposed strategy and creative appealed to The Book Doctor. The client could also foresee it resonating with their key demographics.” Mckay was very impressed and pleased with GLM’s proposal but adds that each team’s proposals had their own set of unique ideas which they are excited to implement in the near future. 

For more information about The Book Doctor, visit www.thebookdr.com

 

Teams and The Book Doctor Staff
Teams and The Book Doctor Staff
Chrystalla Georghiou, Hanna Lewin, and Jessica Miller with The Book Doctor Staff
Chrystalla Georghiou, Hanna Lewin, and Jessica Miller with The Book Doctor Staff
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TAI Student Wins AAF 10th District Scholarship

Quyen Tong, a sophomore advertising major, has been selected as a recipient of this semester’s O. Joe Russell scholarship. The scholarship is sponsored by the AAF (American Advertising Federation) Tenth District, which encompasses Arkansas, Louisiana, Oklahoma, and Texas.  The scholarship winners were awarded at the Tenth District Annual Convention in Tulsa during the Student Reception, April 11, 2013. Quyen will receive $2500 towards her tuition next year.

AAF-District 10 endorses two $2,500 scholarships which are designed to recognize, promote and encourage academically talented students in advertising-related disciplines, helping them to complete their education. Quyen was one of only two students selected to receive this award, competing against applicants from four states and other stellar advertising programs. TAI is thrilled to have Quyen’s talents recognized with this prestigious scholarship.

 
Quyen Tong with Dr. Carrie La Ferle, Director of Graduate Studies & Professor, Altshuler Distinguished Teaching Professor
Quyen Tong with Dr. Carrie La Ferle, Director of Graduate Studies & Professor, Altshuler Distinguished Teaching Professor
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TAI Students Invited to One Show Competition and Creative Week in NYC

Temerlin Advertising Institute professors Cheryl Mendenhall and Dev Gupta will be taking 10 of  TAI’s creative advertising students to New York City May 5 – 9 to participate in The One Show, which is part of the city’s annual Creative Week.

The One Show is considered one of the most prestigious awards shows in advertising, and it’s coveted Pencil award has been the ultimate achievement in many creatives’ careers. Every year, a panel of 30 creatives from around the world gather for a week and judge nearly 20,000 entries in categories including print, television, billboards and radio. Only the best of the best make the cut—Gold, Silver and Bronze Pencils are given out to fewer than 100 entries every year.

Current TAI senior, Monika Hoang, will receive one of these coveted Pencil awards for her “Guantanamo by the Numbers” infographic during The One Show’s Young Ones awards on Tuesday, May 7. Ms. Hoang will also be recognized for two other pieces of work, “The Global Refugee Crisis” and “Comparing Values,” both of which she received a merit for.

TAI creative students who will be attending the festival include Paul Curry, Kevin Do, Benjamin (Taylor) Foran, Monika Hoang, Nicole Hodges, Alex Jarzemsky, Mackenzie Keck, Sarah Mamlouk, Katie Sarah Roberts, and Gabe Towels.

For more information on Creative Week and The One Show, visit: http://creativeweek.com.

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Temerlin Faculty and Graduate Student Present at AAA Conference

Temerlin Advertising Institute faculty and one graduate student presented their current research at The American Academy of Advertising (AAA) conference in Albuquerque on April 4-7, 2013. Several also participated on pre-conference informational panels.

Dr. Steve Edwards participated on the panels “Navigating the Review Process and Getting Published” and “The Art and Craft of Successful Reviewing.” He was also featured in the “Meet the Editors” session, as the editor of The Journal of Interactive Advertising.

Dr. Carrie La Ferle’s also spoke on two panels, “Your Future in Advertising Education”  and “Teaching International Advertising”.

Dr. Edwards and Dr. La Ferle presented their research paper “Women’s (40+) Perceptions of Digitally Retouched Models in Product Relevant vs. Irrelevant Advertisements.”

Dr. Hye Jin Yoon presented her paper “Who Likes and Shares Comedic Violence Ads? Factors Affecting Attitude and Sharing Intention.”

Dr. Sidharth Muralidharan presented his work on “Examining the Impact of Celebrity Endorser Type on the Advertising Attitudes and Purchase Intentions.”

Dr. Yongjun Sung presented two papers. The first was “Nothing’s Gonna Change My Love for You: The Effect of Brand Identity Fusion,” followed by “Boundary Effects on Review Ratings: The Role of Susceptibility to Interpersonal Influence on Online Consumer Reviews.”

Temerlin Advertising Institute graduate student, Jessica Miller, presented her work “Dreaming in Pictures: Pinterest and the Visual Imagination,” in collaboration with Barbara Phillips from the University of Saskatchewan.

For a full itinerary of the conference, click here.