SMU@SXSW Interactive 2019 – The Bumble Hive

Madison Cansler and Michael Bailey

Starting the weekend off with a bang, SMU Temerlin Advertising students are in Austin for SXSW Interactive!

Day 1 began at the Austin convention center to grab badges and then we let the fun begin!  Students scattered around event in search of seminars that ignite their interests.

Some of the first events attended included Designing a Better Media Ecosystem Without Ads, Spectrum at Thomas, The Spurs Interactive, The Future of Enterprise Marketing, and the Bumble Hive: An Experiential Meetup.

The highlight of the morning was consulting with former SMU student, Chelsea Maclin, VP of Marketing for Bumble. Bumble is rapidly evolving the app to ensure relevance to its growing user base. Maclin also relayed her experience  with Bumble operating in a small apartment, and contrasted that with the 100 plus employees spreading the app to India and Mexico.

Chelsea Maclin, VP Marketing at Bumble

Bumble’s success has come from evaluating all marketing efforts against being: 1) glocal, 2) integrated, 3) sustainable, 4) measurable, and 5) impactful.

Ending the session with a group pic with Maclin, the SMU Temerlin Advertising students are excited to make our school proud and see what else the weekend has in store!