TAI Creative Advertising Students Meet with Industry Professionals for Critique

On Monday, September 12, first-year TAI Creative Advertising students in Professor Mark Allen’s Concepting class were given an opportunity that many students will never get – to show their work to multiple industry professionals and get feedback from people who are currently working in the field.

Professor Allen calls it “Speed-Dating Critique.” Each professional is stationed at a separate table to speak one-on-one with the students, who will each have a stack of 50-60 concept sketches loosely organized by similar concepts and themes. Students spend roughly ten minutes with at least three to four different professionals throughout the class period, receiving feedback on which of their ideas are most promising.

Professor Allen's Concepting class during "Speed-Dating Critique."
Professor Allen’s Concepting class during “Speed-Dating Critique.”

“I do this event twice every semester,” Professor Allen said. “But this time the response from the local advertising community has been overwhelming—we typically have 4-5 professionals volunteer to review work, but this time I [had] 14-16!”

Some of the professionals who participated in the critique include: Steve Grimes, Creative Director (CD) at The Richards Group; Shelby Tamura, Art Director (AD) at The Richards Group; Dr. Ben Wyeth, Copywriter at The Richards Group and SMU Adjunct Professor; Randall Kenworthy, Freelance Copywriter; Greg Hunter, Group Creative Director (GCD) and Principal at Firehouse; Julie Bowman, Senior CD at Slingshot; Jose Benitez, Senior Copywriter at Dieste; Arturo Lee, AD at Dieste; Jason Shipp, GCD at Moroch and SMU Adjunct Professor; Matt Villanueva, Associate Creative Director at Moroch; and Matt Lindner, Copywriter at Moroch.

“I gained some priceless advice after talking with industry professionals during Concepting,” sophomore TAI student Jolie Guz said. “I still cannot believe that in my third week in the Creative program, we were able to put our work in front of art directors and copywriters from The Richards Group, Moroch and more. I am looking forward to being able to meet more and more Dallas area creatives during my time in Temerlin!”

Several of these advertising professionals are alums of TAI, having attended SMU for their undergraduate and/or graduate degrees. Having successful professionals visit an undergraduate class to provide input on student work is an incredible experience. However, having successful professionals who were once in your exact same position (in the same program at the same school) is an invaluable experience, providing students with even more motivation and confidence to be successful in their careers after graduation.

The Temerlin Advertising Institute offers students the opportunity to earn a BA in Advertising while specializing their knowledge in one of three key industry areas: Creative, Digital Media Strategy, and Strategic Brand Management. The major is designed to provide students with the optimal blend of theory and practice. Learn more about the major and specializations here.

TAI Student Participates in Portfolio Night All Star Week in New York

TAI Student Paul Curry attends PN All Star Week

At its core, Portfolio Night is an event where aspiring young advertising copywriters, art directors and designers meet with several renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment. Hand picked from Portfolio Night 11, twenty-three creative students from across the country assembled in Manhattan for the purpose of completing a week-long creative advertising challenge, one of whom was TAI’s very own Paul Curry.

The Portfolio Night All-Stars competition was sponsored by Ford and Adobe. The week began with the presentation of the creative assignment on August 5th. After five long, hard days and a few sleepless nights, the All-Stars presented their creative concepts on Friday August 10th. Each team had ten minutes to present to a panel of representatives from Ford, Team Detroit and the Art Directors Club.

Senior TAI student Paul Curry reflects on his experience at Portfolio Night All Star Week: “The trip was frustrating, hard, stressful, awesome, freeing, long, short, and exactly what I thought it was gonna be. It was the kind of experience that gives you experience. Personally I loved talking to these people from all over the country and world about advertising and just life in general. I learned a lot about my own creativity, as well as how to relish frustrating things.”

Curry was selected as Dallas’ All Star on May 22 at Portfolio Night Dallas, which was held at TM Advertising and sponsored by the Temerlin Advertising Institute. His portfolio was ranked highest amongst other top young creatives in the Dallas/Fort Worth advertising community.

To read more about Portfolio Night All Stars and their collaboration with Ford Motor Company, check out their website at http://portfolionight.com/11/archives/10085.

2013 Portfolio Night All Stars
Participants in Portfolio Night All Stars Week

TAI Student Selected for Publication in CMYK Magazine

Alex Jarzemsky
Alex Jarzemsky

Recent Master of Art in Advertising graduate Alex Jarzemsky’s portfolio work was selected for publication in CMYK’s Top 100 New Creatives. The Top 100 Creatives contest is a worldwide portfolio contest that is open to current students, recent graduates and the self-taught. Categories include art direction, copywriting, illustration, graphic design and photography. Award-winning VP/Creative Director Dave Holloway of Seattle, Washington, selected the works to be published for this particular contest.

Alex graduated from the Temerlin Advertising Institute’s MA in Advertising program in May 2013. He is currently working as an Art Director for Johnson & Sekin in Dallas. TAI is proud of Alex and his impressive accomplishments. You can find his work in CMYK Magazine’s Issue #56, which will hit newsstands in October.

For more information on CMYK Magazine and their contests, visit: https://www.cmykmag.com.

Temerlin senior Paul Curry named Advertising All-Star

SMU advertising major Paul Curry will join 23 other designated All-Stars from around the world in August to compete in a special Art Directors Club challenge to create the best advertising campaign for Ford Motor Company.


Curry, a senior at the Temerlin Advertising Institute in SMU Meadow’s School of the Arts, won a slot in the competition and was named an All-Star on May 23 at the regional “Portfolio Night/Dallas.”

“This is the next generation of young creatives,” says Curry. “I look forward to working with them and I’m going to work hard when I’m there.”

Portfolio Night was founded in 2002 by ihaveanidea and is presented by the New York-based Art Directors Club. The event is held annually in multiple cities around the world on the same night. The Dallas Portfolio Night has been hosted by SMU Meadows’ Temerlin Advertising Institute (TAI) for the past two years; this year’s Dallas event partner was TM Advertising.

“Any time you get an opportunity like this you have to treat it like it’s your big break,” Curry says. “I’m going into it with full expectations that I – and my team – can win.”

A camera crew will shoot the entire week of the competition and post webisodes on the Portfolio Night website.

“We will be watching back in Dallas to see the exploits of a hometown hero,” says Steven Edwards, director of the Temerlin Advertising Institute. “Paul represents the best TAI has to offer and we are glad his work will be showcased in the global competition.”

Curry built his portfolio with knowledge gained at SMU in classes such as Concepting and Art Direction Studio. His student projects include campaigns for Texas Instruments and Sherwin-Williams Paint.

To read the full SMU and Art Directors Club press releases, visit: http://www.smu.edu/News/2013/paul-curry-28june2013.

Join Us for Portfolio Night – Wednesday, May 22

Calling all creative advertising students and young professionals!  Don’t miss the opportunity to get your portfolio reviewed by Dallas’ best Creative Directors.  Join the Temerlin Advertising Institute and TM Advertising for Portfolio Night – Dallas on Wednesday, May 22.

At its core, Portfolio Night is an event where aspiring young advertising copywriters, art directors and designers meet with several renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment. While the evening has been jokingly called “speed-dating for creatives”, it’s really much more than that. In the eleven years since its inception, Portfolio Night has grown to a global event, reaching creative hubs in every continent in an evening where the best of the present meets the best of the years to come.

What: Portfolio Night

When: Wednesday, May 22

Time: 6:00 – 10:15pm

Where: TM Advertising, 3030 Olive Street, 400 Victory Plaza East, Dallas, TX 75219

Cost: $30 (includes portfolio reviews with Dallas’ best Creative Directors, food, drinks, and official Portfolio Night gear.  We promise – it’ll be worth every penny!)

Click here to register by Tuesday, May 21! 

Questions?  Contact the Temerlin Advertising Institute at temerlin@smu.edu


TAI Student Wins Silver Pencil at the One Show

TAI senior creative advertising student, Monika Hoang, received a Silver Pencil for her “Guantanamo by the Numbers” infographic during The Yong Ones awards on Tuesday, May 7.  The Young Ones awards is part of The One Show, which takes place each May in New York, New York.

The One Show is considered one of the most prestigious awards shows in advertising, and its coveted Pencil award has been the ultimate achievement in many creatives’ careers. Every year, a panel of 30 creatives from around the world gather for a week and judge nearly 20,000 entries in categories including print, television, billboards and radio. Only the best of the best make the cut—Gold, Silver and Bronze Pencils are given out to fewer than 100 entries every year.

Ms. Hoang was also recognized for two other pieces of work, “The Global Refugee Crisis” and “Comparing Values,” which she received merits for.


Three TAI Creative Students Win National ADDY Awards

Three Temerlin Advertising Students won national ADDY awards for their work on Seagate and Crayola campaigns. The campaigns were produced in their Advanced Portfolio class, instructed by Dev Gupta.

Nicole Hodges (undergraduate senior), Julia Kilgore Heath and Alex Jarzemsky (graduate students) collaborated on the Crayola campaign. Julia and Alex worked together on the Seagate project.

The 2012 national ADDY Awards show will take place at the Arizona Biltmore Hotel & Spa in Phoenix, Arizona on June 8, 2013 in conjunction with The American Advertising Federation (AAF) National Conference, ADMERICA!.

The ADDY Awards is the world’s largest advertising competition, receiving over 50,000 entries annually.  It is unique among other advertising competitions in that it is the only competition that includes three levels of judging: local, regional and national.  For more information about AAF and the ADDY Awards, visit: http://www.aaf.org/default.asp?id=18.

Nicole Hodges
Nicole Hodges
Julia Kilgore Heath
Julia Kilgore Heath
Alex Jarzemsky
Alex Jarzemsky