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Shon Rathbone of Publicis Dallas Speaks at TAI Brown Bag

Shon Rathbone speaks at TAI Brown Bag
Shon Rathbone speaks at TAI Brown Bag

The Temerlin Advertising Institute welcomed Shon Rathbone of Publicis Dallas to speak as a part of their monthly Brown Bag meetings. Shon spoke about modern storytelling and how advertising can use this form of interactive storytelling to their advantage. Specifically, Shon pointed towards role-playing style video games and their ability to draw the viewer into the experience by allowing them to make decisions that influences how the story unfolds. Shon believes that by making an advertisement interactive, the audience will feel more engaged with the product and the ad. Marketers can engage viewers through various online content, such as YouTube videos or websites, to continue the story beyond the advertisement itself. The possibilities are endless, and Shon stressed the importance of teaching young advertising students the potential of interactive storytelling.

Shon discusses the use of modern storytelling in advertising
Shon discusses the use of modern storytelling in advertising

Shon is a recognized force in the advertising world and the lead creative at Publicis Dallas. He has built an award-winning creative team that has attracted blue-chip clients. Over the years, his work as been recognized by nearly every national and international awards show including Cannes, One Show, Communication Arts and Effie.

The Temerlin Advertising Institute Brown Bag meetings take place once a month during the academic year. Each meeting features one to two speakers that share their expertise in the advertising industry. These speakers have included TAI faculty, Communication Studies faculty, visiting professors, and Dallas Ft. Worth area advertising and communication professionals. If you are interested in speaking at a TAI Brown Bag meeting, please contact Dr. Yongjun Sung, Associate Professor for TAI, at ysung@smu.edu.

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TAI Faculty & Staff Hold Annual Retreat at Publicis Dallas

TAI Members Hold Retreat at Publicis
TAI Members Hold Retreat at Publicis

Faculty and Staff of the Temerlin Advertising Institute spent August 20, 2013 with Publicis Dallas for their annual departmental retreat. The event happens once a year at different agencies in Dallas allowing for relationships between the Institute and Dallas professionals to be formed and to grow stronger. According to Dr. Steven M. Edwards, Director of the Temerlin Advertising Institute, “The exchange of ideas is invaluable and is one of the key success points to the cutting edge curriculum of the advertising program at SMU.”

Boardroom Brainstorming
Boardroom Brainstorming

Agency professionals typically spend the morning presenting the background of the agency, their vision and work as well as discussing any challenges facing the business. This time is followed by breakout sessions to examine trends and opportunities. After a nice lunch at a local restaurant it is back to work with faculty brainstorming on the year ahead and planning for enhancements to curriculum and other value adding initiatives from workshops to high profile sponsored events.

Cool Community Sharing Area
Community Sharing Area

The experience at Publicis Dallas this year was outstanding with the likes of Sue, Shon, Ros, Steve and a slew of other talented people giving of their time to share their knowledge and insights with us. We look forward to a long relationship with the agency and share in the mutual goal of wanting to help grow the next generation of industry professionals and the Dallas advertising industry.

To learn more about Publicis Dallas, check out their website at http://www.publicisdallas.com.