Terri Bauer, SVP/Director of Human Resources at TM Advertising, visited on Thursday night with TAI’s second year MA in Advertising Cohort. She provided words of wisdom to the group as they prepare to secure their spring Executive Internships with agencies in Dallas. The workshop focused on resume building tips and interviewing preparation as well as expectations about working in an agency. Each student received one on one time with Ms. Bauer.
Every spring TAI’s second year MA in Advertising Cohort are placed in agencies around Dallas to gain real world experience prior to graduation in May. The process begins in the fall and TAI works with about 20 agencies. The real world experience is invaluable to the students while also providing new ideas and talent to agencies where the students are placed. It’s a win win for everyone.
Recent Master of Art in Advertising graduate Alex Jarzemsky’s and recent Bachelor of Art in Advertising graduate Monika Hoang’s portfolio works were selected for publication in CMYK’s Top 100 New Creatives. The Top 100 Creatives contest is a worldwide portfolio contest that is open to current students, recent graduates and the self-taught. Categories include art direction, copywriting, illustration, graphic design and photography. Award-winning VP/Creative Director Dave Holloway of Seattle, Washington, selected the works to be published for this particular contest.
Alex graduated from the Temerlin Advertising Institute’s MA in Advertising program in May 2013. He is currently working as an Art Director for Johnson & Sekin in Dallas. Monika graduated from Temerlin Advertising Institute’s BA in advertising program in May 2013, and is currently working as an Art Direction intern at Goodby Silverstein & Partners in San Francisco. TAI is proud of both Alex and Monika and their impressive accomplishments. You can find their work in CMYK Magazine’s Issue #56, which will hit newsstands in October.
Eight Temerlin Advertising Institute (TAI) graduate students spent three weeks in Hong Kong this summer to study advertising in another culture. The program was led by TAI faculty members Dr. Carrie La Ferle, Director of Graduate Studies and Professor, and Dr. Steve Edwards, Director and Professor. All first-year Master’s students took part in this global immersion experience, which was designed to expand industry knowledge and refine cultural sensitivities in a dynamic foreign market.
Students completed an international advertising class, taught by Dr. Carrie La Ferle, during their stay and participated in a number of agency visits and cultural tours to further leverage their coursework. They attended presentations by industry experts at top agencies, including Mindshare, Publicis, Omninom Group Inc. and Create Hong Kong. Other cultural highlights included hiking in the surrounding mountains, dining at local restaurants, and spending a weekend in Macau.
The Temerlin Advertising Institute offers one of the only MA in Advertising programs with a built in global immersion experience. Established in 2009, the Master of Arts in Advertising program in the Temerlin Advertising Institute at SMU incorporates theory and practice from every major discipline within advertising and filters it through the lens of social and corporate responsibility. The leaders coming out of TAI recognize their responsibility to their brands, their consumers, their industry and their society.
As a final project for the Responsibility and Social Entrepreneurship class, three teams of TAI graduate students, under the supervision of Assistant Professor Sidharth Muralidharan, had to create a sound and cost effective advertising campaign proposal for The Book Doctor with the primary emphasis on brand awareness through social responsibility.
The Book Doctoris a local Dallas business located in the Bishop Arts District and for fifteen years have provided custom bookbinding, book restoration, and book and bible repair services to customers nationwide. Their work has been featured in local Dallas publications and more recently in TheNew York Times.
Candice McKay, owner of The Book Doctor, and her team judged the presentations and the team of Chrystalla Georghiou, Hanna Lewin, and Jessica Miller, or ‘GLM’ were selected as the winner. After discussing with the client, Dr. Sid reports that, “GLM really listened to what the client had to say and their proposed strategy and creative appealed to The Book Doctor. The client could also foresee it resonating with their key demographics.” Mckay was very impressed and pleased with GLM’s proposal but adds that each team’s proposals had their own set of unique ideas which they are excited to implement in the near future.
For more information about The Book Doctor, visit www.thebookdr.com
Temerlin Advertising Institute faculty and one graduate student presented their current research at The American Academy of Advertising (AAA) conference in Albuquerque on April 4-7, 2013. Several also participated on pre-conference informational panels.
Dr. Steve Edwards participated on the panels “Navigating the Review Process and Getting Published” and “The Art and Craft of Successful Reviewing.” He was also featured in the “Meet the Editors” session, as the editor of The Journal of Interactive Advertising.
Dr. Carrie La Ferle’s also spoke on two panels, “Your Future in Advertising Education” and “Teaching International Advertising”.
Dr. Edwards and Dr. La Ferle presented their research paper “Women’s (40+) Perceptions of Digitally Retouched Models in Product Relevant vs. Irrelevant Advertisements.”
Dr. Hye Jin Yoon presented her paper “Who Likes and Shares Comedic Violence Ads? Factors Affecting Attitude and Sharing Intention.”
Dr. Sidharth Muralidharan presented his work on “Examining the Impact of Celebrity Endorser Type on the Advertising Attitudes and Purchase Intentions.”
Dr. Yongjun Sung presented two papers. The first was “Nothing’s Gonna Change My Love for You: The Effect of Brand Identity Fusion,” followed by “Boundary Effects on Review Ratings: The Role of Susceptibility to Interpersonal Influence on Online Consumer Reviews.”
Temerlin Advertising Institute graduate student, Jessica Miller, presented her work “Dreaming in Pictures: Pinterest and the Visual Imagination,” in collaboration with Barbara Phillips from the University of Saskatchewan.
For a full itinerary of the conference, click here.
Three Temerlin Advertising Students won ADDY awards for their work on Seagate and Crayola campaigns. The campaigns were produced in their Advanced Portfolio class, instructed by Dev Gupta.
Nicole Hodges (undergraduate senior), Julia Kilgore Heath and Alex Jarzemsky (graduate students) collaborated on the Crayola campaign, which received a Student Silver ADDY. Julia and Alex worked together on the Seagate project, which was awarded a Student Gold ADDY.
The American Advertising Federation (AAF) Tenth District ADDY’s are a culmination of creative work by students who attend universities in AAF’s Tenth District, which includes Arkansas, Louisiana, Oklahoma and Texas. For a complete list of winners, click here.
Arturo Lee is pursuing a Master of Arts in Advertising at TAI and was part of the winning team that won the Houston Silver Addy at the AAF’s recently concluded 2012 10th District Addy awards. Being a creative, Arturo helped in the concepting and producing of the award-winning TV spot called “Victory Lane” for Walmart. Arturo Durán who is the associate creative director for Lopez Negrete Communications and Arturo’s (Lee) supervisor, says, “Arturo was a great help to the creative team for the Walmart account. He helped develop the creative for the layaway campaign, among others, from ideation to writing to client presentation. The campaign was entered into the Houston Addy Awards and received a Citation of Excellence. The TV spot was so well received by the client, that the agency was tasked with producing a bilingual version to go beyond the Spanish speaking market.” In terms of Arturo’s work ethic, he adds that “Arturo has a great attitude and is always making himself useful. He’s a quick learner, has a great eye for the arts and is constantly trying to deliver top quality work. It was a pleasure working with him.”