TAI Faculty & Staff Hold Annual Retreat at Publicis Dallas

TAI Members Hold Retreat at Publicis
TAI Members Hold Retreat at Publicis

Faculty and Staff of the Temerlin Advertising Institute spent August 20, 2013 with Publicis Dallas for their annual departmental retreat. The event happens once a year at different agencies in Dallas allowing for relationships between the Institute and Dallas professionals to be formed and to grow stronger. According to Dr. Steven M. Edwards, Director of the Temerlin Advertising Institute, “The exchange of ideas is invaluable and is one of the key success points to the cutting edge curriculum of the advertising program at SMU.”

Boardroom Brainstorming
Boardroom Brainstorming

Agency professionals typically spend the morning presenting the background of the agency, their vision and work as well as discussing any challenges facing the business. This time is followed by breakout sessions to examine trends and opportunities. After a nice lunch at a local restaurant it is back to work with faculty brainstorming on the year ahead and planning for enhancements to curriculum and other value adding initiatives from workshops to high profile sponsored events.

Cool Community Sharing Area
Community Sharing Area

The experience at Publicis Dallas this year was outstanding with the likes of Sue, Shon, Ros, Steve and a slew of other talented people giving of their time to share their knowledge and insights with us. We look forward to a long relationship with the agency and share in the mutual goal of wanting to help grow the next generation of industry professionals and the Dallas advertising industry.

To learn more about Publicis Dallas, check out their website at http://www.publicisdallas.com.

Temerlin Faculty Member Awarded Sam Taylor Fellowship

Dr. Hye Jin Yoon is an Assistant Professor in the Temerlin Advertising Institute at Southern Methodist University.
Dr. Hye Jin Yoon is an Assistant Professor in the Temerlin Advertising Institute at Southern Methodist University.

Temerlin Advertising Institute’s Dr. Hye Jin Yoon was awarded the Sam Taylor Fellowship for her proposal entitled “Humor Effects in Reducing Shame in Health Communication”. She will receive $2,000 in research funding for her project.

Dr. Hye Jin Yoon is an Assistant Professor in the Temerlin Advertising Institute at Southern Methodist University. Her primary research interests are humor effects and schema incongruity processing in advertising. Other research interests include health and environmental issues in advertising and their impact on consumers and society.

The Sam Taylor Fellowship was created by the will of the late Sam Taylor. He set aside funds to be used for continuing education and development for faculty members of United Methodist-related colleges and schools in Texas. These grants may be used for graduate study or post-graduate research. Funds are limited and the fellowships are competitive. Please join TAI in congratulating Dr. Yoon on receiving this grant.

Temerlin Faculty Member Awarded Outstanding Service Award

Dr. Alice Kendrick and Dr. Jami Fullerton with their Outstanding Service Award in Advertising
Dr. Alice Kendrick and Dr. Jami Fullerton with their Outstanding Service Award in Advertising

This August, Dr. Alice Kendrick, Professor for the Temerlin Advertising Institute, was awarded the Outstanding Service Award in Advertising by the Association for Education in Journalism and Mass Communication (AEJMC) in Washington D.C.

Dr. Kendrick serves as co-editor of the AEJMC’s Journal of Advertising Education alongside Dr. Jami Fullerton, Associate Professor for the School of Journalism and Broadcasting at Oklahoma State University – Tulsa. Together they took an already-good journal and increased its visibility, impact, and rigor. They also expanded its distribution and solidified its financial base.  From an education standpoint, both work to improve the interactions between media professionals and advertising students.

Each year the Advertising Division of AEJMC honors a member for their dedication to the arts and sciences of advertising teaching, research and service. Dr. Kendrick joins a distinguished list of educators who have been recognized for her efforts.

For more information on the Association for Education in Journalism and Mass Communication, visit: http://www.aejmc.org/home/.

TAI Faculty Member Willie Baronet featured in D Magazine September Issue

An example of a homeless sign purchased by Baronet
An example of a homeless sign purchased by Baronet

Visiting Executive-in-Residence Professor Willie Baronet has been buying and collecting signs made by homeless people for the past 20 years. While this started off as a hobby, he now uses his purchases as artwork to “talk about the concept of home”.

Baronet owned his own advertising firm for 16 years before selling it in 2006, when he decided to go to graduate school at UTD for an MFA in arts and technology. In 2009, he had his first solo art show featuring the signs he purchased from the homeless at Hal Samples Gallery in Deep Ellum.

“It felt like I was coming home,” he says. “For me, art—artistic expression and creativity—that’s where I’ve always felt safe.”

Baronet currently teaches several classes for the Temerlin Advertising Institute, including Introduction to Creativity, Word & Image and Portfolio. He encourages his students to discover their own hobbies and creative passions.

To read the full article and learn more about Baronet’s artistic adventure, please visit:


Before becoming a professor at SMU, Baronet ran his own advertising firm.
Before becoming a professor at SMU, Baronet ran his own advertising firm.

Temerlin Faculty and Graduate Student Present at AAA Conference

Temerlin Advertising Institute faculty and one graduate student presented their current research at The American Academy of Advertising (AAA) conference in Albuquerque on April 4-7, 2013. Several also participated on pre-conference informational panels.

Dr. Steve Edwards participated on the panels “Navigating the Review Process and Getting Published” and “The Art and Craft of Successful Reviewing.” He was also featured in the “Meet the Editors” session, as the editor of The Journal of Interactive Advertising.

Dr. Carrie La Ferle’s also spoke on two panels, “Your Future in Advertising Education”  and “Teaching International Advertising”.

Dr. Edwards and Dr. La Ferle presented their research paper “Women’s (40+) Perceptions of Digitally Retouched Models in Product Relevant vs. Irrelevant Advertisements.”

Dr. Hye Jin Yoon presented her paper “Who Likes and Shares Comedic Violence Ads? Factors Affecting Attitude and Sharing Intention.”

Dr. Sidharth Muralidharan presented his work on “Examining the Impact of Celebrity Endorser Type on the Advertising Attitudes and Purchase Intentions.”

Dr. Yongjun Sung presented two papers. The first was “Nothing’s Gonna Change My Love for You: The Effect of Brand Identity Fusion,” followed by “Boundary Effects on Review Ratings: The Role of Susceptibility to Interpersonal Influence on Online Consumer Reviews.”

Temerlin Advertising Institute graduate student, Jessica Miller, presented her work “Dreaming in Pictures: Pinterest and the Visual Imagination,” in collaboration with Barbara Phillips from the University of Saskatchewan.

For a full itinerary of the conference, click here.


Accomplished advertising scholar to join the Temerlin Advertising Institute faculty for Spring 2013

The Temerlin Advertising Institute would like to welcome Dr. Marc Weinberger to SMU!  Dr. Weinberger joins Temerlin as an in-residence visiting research faculty member for the duration of the Spring 2013 semester.

Advertising scholar and professor of marketing, Dr. Weinberger comes to us from the Department of Marketing at the University of Massachusetts-Amherst, where he served as professor and associate dean for faculty affairs and research in the Isenberg School of Management. He was attracted to SMU because of the accomplished faculty in the department and Temerlin’s strong reputation and leadership. While only here at SMU for the spring, he hopes to share his research, meet new people and collaborate on new projects.

His research and teaching interests include marketing communication, humor in advertising and negative publicity.  Specifically, he is working on humor-appeal projects, measuring the impact of advertising and publicity effects, reputation management and the effects of negative information in the marketplace.

Dr. Weinberger received both a bachelor’s degree and M.B.A. from the University of Massachusetts.  He holds a doctorate in marketing from Arizona State University. His research and teaching experience has spanned over thirty years and we are proud to have him join the TAI team!