Wednesday, September 21, Temerlin Advertising Institute, joined with AAF Dallas and 4A’s, hosted an event called “Broccoli for Breakfast.” The event offered breakfast to all attendees and a guest speaker Clark Rector, EVP Government Affairs for AAF, and his lecture “A Targeted Industry in an Unpredictable Political Environment.”
As the EVP Government Affairs for AAF, Rector is in charge of the grassroots lobbying efforts of the AAF and its’ members. They have been successful in defeating ad tax proposals and other threats to the advertising industry in Congress.
Many industry professionals, including various TAI professors, made their way to the SMU campus to hear Rector speak about the effects of politics on the advertising industry and what the advertising community can do to get involved.
“I really enjoyed Clark’s speech about the role of advertising in our local and national economy,” TAI Professor Eunjin (Anna) Kim said. “As he said, people think [about] advertising negatively, such as advertising promotes materialism, ignores fundamental needs but creates unnecessary desires, and deceives consumers. It’s not easy for us to think about positive side of advertising, even for me. As an advertising faculty, I can say, ‘well advertising provides information, educates consumers, and even sometimes is entertaining.’ But that’s all that I can think of. I haven’t really thought about the economic role of advertising. It creates millions of jobs and boosts sales, representing 15% of the total economic output in the State. Advertising indeed pays a vital role in our society, just like the event name, ‘Broccoli for Breakfast’!”
TAI is passionate about staying informed on all current topics in the advertising industry, hosting guest speakers periodically throughout the year.
Here at the Temerlin Advertising Institute we stress the importance of responsibility in advertising, whether that is professional responsibility, social responsibility, or the everyday choices we make in our field. My focus is in graphic design, and I wanted to share with you some of the many ways design can be used for the greater good. It can be small things like using recycled paper or soy ink in a project or something big like designing a way for people to communicate in health care situations where there may be a language barrier.
Many non-profits struggle to get their message heard; we as designers can help develop strategies and create materials to accomplish their unique goals.
You may know immediately what cause speaks to you, but if not, there are many resources available to help you find a connection. American Institute of Graphic Arts (AIGA) has a program called Design for Good described as “a movement to ignite, accelerate and amplify design-driven social change.” On their website they showcase inspiring projects and provide a wide variety of resources including ways for connecting designers and non-profits, groups that provide learning opportunities, and sources for funding and support grants for your self-initiated projects.
Or how about this? What do you get when you combine creatives, non-profits and a super quick deadline? A fantastic idea for helping out non-profits – a 24-hour createathon. Now that’s a GOOD reason to pull an all-nighter.
Dr. Patwardhan visited TAI last week to undertake research related to leadership issues in the advertising industry. She spent her week interviewing faculty and industry professionals to gain insight into the leadership process. She will also be undertaking interviews with executives in NYC. During her visit, she was able to interact with faculty and get to experience a taste of Texas fun at the Katy Trail Ice House.
Temerlin Advertising Institute (TAI) at Southern Methodist University is a research-oriented institute composed of distinguished faculty with both industry and academic backgrounds. The purpose of the TAI Research Fellows program is to foster research collaboration and provide catalysts for advancing our understanding of the field of advertising.
What better way to start off the 2015-2016 academic year than with new and old advertising students, faculty and staff, as well as a great venue and food!
Monday, August 31st, TAI and SMU’s Ad Club hosted a kickoff party at Ozona Grill& Bar. Good food, good friends and good conversations. The pictures capture the fun. Here’s to a successful and productive school year for everyone.
A great time was had by new and returning MA in advertising students as well as TAI Faculty & Staff last week at the home of Professor Noble, Co-ordinator of the TAI MA in Advertising program.
Students representing several states and countries from as far away as Bangladesh and mainland China attended. The weather was great and everyone had a chance to mix and mingle before the hard work begins.
For more information on the TAI Master’s in Advertising program, click here.
On Wednesday, December 10, Dr. Sidharth (Sid) Muralidharan, Assistant Professor of Advertising in TAI, shared his research titled “Are we a product of our environment? Exploring culturally congruent green advertising appeals, novelty, and environmental concern in India and the United States.”
The Temerlin Advertising Institute established the monthly faculty Brown Bag lunch series in Fall 2012 to allow faculty in Advertising, Communication Studies and Journalism to share their research and encourage collaboration across disciplines.
Tuesday November 12, 2013 TAI hosted the Exxon Mobil Lecture Series with Publicis Dallas Advertising Agency at the Angelika. A documentary developed by Publicis Dallas was presented which focused on the 1-in-3 Americans who are just making it paycheck to paycheck. Kelly Gomez of Publicis Dallas and a former graduate of TAI’s BA and MA programs in Advertising was involved in the making of the documentary. The goal of the night was to learn about this growing group of Americans and try to understand how to serve them with products that are worthy of their business. According to Dr. La Ferle, a professor in the Temerlin Advertising Institute, “Each dollar is hard to come by for this group but yet they still need to buy products. The audience began to consider how to serve this group by adding value to brands to make each dollar spent go a little further.”
The night kicked off with many old and new friends and students of the Temerlin Advertising Institute mingling. Previous graduates of the program such as Aubrey Flanigan, Alexandra Watson and AdeDoyin Adebiyi showed up to give their support. Many faculty members came out for the event along with several team members from Publicis Dallas and other agencies in town.
Sally Kennedy, CEO of Publicis Dallas introduced the documentary. Following the film, a panel made of up Rosalyn Rawitscher, VP and Group Planning Director at Publicis Dallas and Steve McGehee, SVP and Group Account Director discussed the creation of the documentary and the implementation of the work to help clients such as CiCi’s better position their brands to this consumer group. Dr. Carrie La Ferle also spoke on the panel highlighting how advertisers can use this informative information to build stronger relationships between consumers and brands by speaking to consumers where they are and with the needs they are currently experiencing.
Dr. Steve Edwards, Director of the Temerlin Advertising Institute, who organized the night said “The research and documentary by Publicis Dallas was a great opportunity to share this with our current students, our alumni working in industry and the Dallas advertising community at large.” He went on to say “TAI believes that advertising is a tool that can be used to enhance brands and build relationships with consumers while also providing for positive outcomes in society. We are believers in our slogan, Better Advertising. Better World and this documentary was just another opportunity to present new ways to consider harnessing the positive power that advertising can bring to consumers, brands and society.”
Temerlin Advertising Institute (TAI) at Southern Methodist University invites applications for its 2014 research fellows program. Located in Dallas, TAI is a research-oriented institute composed of distinguished faculty with both industry and academic backgrounds.
The purpose of the TAI research fellows program is to foster research collaboration and provide catalysts for advancing our understanding of the field of advertising. We are looking for people who have a vision for their research and need time and support to make it come to life!
Who is Eligible? Faculty members on sabbatical, faculty-emeritus, post-docs, or even industry researchers asking thoughtful questions are encouraged to apply.
What is Included? TAI will provide research fellows with office space, a monthly stipend of $1000, funding for research up to $2000, and travel support up to $2000. Fellows are invited to collaborate on research projects and publications with the TAI faculty members, and pursue independent research. Formal teaching duties are not required, but may be available for additional compensation.
Deadline for Applications. October 15th – visits to begin the following spring semester; March 1st – visit to begin the following fall semester.
Application Procedure. Please supply the following information to Dr. Steve Edwards (email@example.com), Director of the Temerlin Advertising Institute, by the appropriate deadline:
a cover letter that conveys your interest, brief background about you, overview of current projects, and requested time frame for visit.
a current curriculum viate
a two-page description of intended research projects you wish to pursue.
Nikki Duong Koenig started her custom, eco-friend vegan handbag and accessories business, Cykochik, in 2003, when she was a student in the Temerlin Advertising Institute’s Creative Advertising program. Ten years later, Cykochik is celebrating a decade of creative and socially responsible design with a new Artists Series 3: 10 Year Collection.
This new collection will feature the work of six artists from around the world, including TAI’s Visiting Executive-in-Residence, Professor Willie Baronet. Baronet has also designed for Cykochik’s Artists Series 1 and 2. The full collection will be available for customization on Cykochik’s website beginning September 21.
To commemorate a decade of success, Cykochik will host a 10th birthday celebration and Artists Series 3: 10 Year Collection launch party on Saturday, September 21 from 6 – 10pm at the Gallery at MIDTOWN in Dallas. Willie Baronet and Dallas artists Jody Pham and Trung Vuong will be available to talk arm candy and sign personal thank you notes. To attend, please RSVP to RSVP@cykochik.com.
The DFW chapter of AIGA, the nation’s largest professional design organization, has announced that Willie Baronet, visiting executive-in-residence at the Temerlin Advertising Institute, will receive the 2013 AIGA Fellow Award, the highest honor bestowed by an AIGA chapter upon one of its members. The award honors senior-level members who have made “a significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community,” and takes into account their work in education,
“Our chapter is honored to present the Fellow Award to not just one, but two members who have helped build the foundation for great design in Dallas-Fort Worth,” says Gus Granger, chair of the 2013 Fellow Award Celebration, AIGA DFW president and principal and founder of 70kft. “They have not only built a great name for themselves and their companies, but they have greatly influenced many of the design leaders of our community today, and continue to do so. They’re a major part of our community’s footprint in design, both regionally and nationally.”
During Design Week, Baronet and Temerlin adjunct lecturer Suzanne Larkin will each give a presentation on helping professionals grow as designers and problem solvers. The talks will be presented on September 24 beginning at 7:15 p.m. at 2625 Main St. in Dallas and are open to the public. For tickets and more information, visit http://aigadfwdw.org/.