TAI Students Invited to One Show Competition and Creative Week in NYC

Temerlin Advertising Institute professors Cheryl Mendenhall and Dev Gupta will be taking 10 of  TAI’s creative advertising students to New York City May 5 – 9 to participate in The One Show, which is part of the city’s annual Creative Week.

The One Show is considered one of the most prestigious awards shows in advertising, and it’s coveted Pencil award has been the ultimate achievement in many creatives’ careers. Every year, a panel of 30 creatives from around the world gather for a week and judge nearly 20,000 entries in categories including print, television, billboards and radio. Only the best of the best make the cut—Gold, Silver and Bronze Pencils are given out to fewer than 100 entries every year.

Current TAI senior, Monika Hoang, will receive one of these coveted Pencil awards for her “Guantanamo by the Numbers” infographic during The One Show’s Young Ones awards on Tuesday, May 7. Ms. Hoang will also be recognized for two other pieces of work, “The Global Refugee Crisis” and “Comparing Values,” both of which she received a merit for.

TAI creative students who will be attending the festival include Paul Curry, Kevin Do, Benjamin (Taylor) Foran, Monika Hoang, Nicole Hodges, Alex Jarzemsky, Mackenzie Keck, Sarah Mamlouk, Katie Sarah Roberts, and Gabe Towels.

For more information on Creative Week and The One Show, visit: http://creativeweek.com.

TAI Students Win Two AAF Tenth District ADDY Awards

Three Temerlin Advertising Students won ADDY awards for their work on Seagate and Crayola campaigns. The campaigns were produced in their Advanced Portfolio class, instructed by Dev Gupta.

Nicole Hodges (undergraduate senior), Julia Kilgore Heath and Alex Jarzemsky (graduate students) collaborated on the Crayola campaign, which received a Student Silver ADDY. Julia and Alex worked together on the Seagate project, which was awarded a Student Gold ADDY.

The American Advertising Federation (AAF) Tenth District ADDY’s are a culmination of creative work by students who attend universities in AAF’s Tenth District, which includes Arkansas, Louisiana, Oklahoma and Texas.  For a complete list of winners, click here.

Alex Jarzemsky
Alex Jarzemsky
Nicole Hodges
Nicole Hodges
Julia Kilgore Heath
Julia Kilgore Heath

SMU Students Provide Marketing Plan for Amy Kate Gardens

Five Temerlin Advertising Institute students created a marketing plan in their Integrated Marketing Communications course that their class client, Amy Kate Gardens, is implementing into their current business plan. The students, Mira Suarsana, Belle Riley, Briana O’Connor, Adella Winder and Leigh Groeschell, were under the direction of Associate Professor Yongjun Sung.

During the Fall semester, five groups of students in the Integrated  Marketing  Communications Class created a marketing plan for Amy Kate Gardens, a Southlake – based  company that helps individuals create personalized miniature gardens and at home parties.

Amy Kate brought in a panel of industry professionals to judge the groups’ presentations and choose a winner. “The winning team was a truly impressive group. They came up with a number of recommendations for Amy Kate. In fact, many of their ideas were immediately incorporated into Amy Kate’s planning,” reports Dr. Sung. “For example, based on their suggestion, Amy Kate did purchase D Mom Magazine for its first advertising this spring. Also, Amy Kate changed its brand positioning based on our students’ analysis. Per their request, Amy Kate hired a professional PR firm to implement their suggestions.”

“We were so impressed with the creativity and depth of knowledge that the SMU  Communications students brought to the project,“ says Bill Chinn,  an SMU Executive MBA  graduate, who owns Amy Kate Gardens.

For more information about Amy Kate Gardens, visit www.amykategardens.com

SMU-Market-Team-WinnerTeam picture used in their campaign presentation.

Temerlin Students Participate in NSAC Competition

The 2013 NSAC Ad Team, led by advisor Brice Campbell, left for Tulsa today to present their campaign at the competition. According to the NSAC website (or National Student Advertising Competition), the contest provides a “real world situation to challenged the students’ critical thinking abilities and creativity.” Students are required to research both the assigned product and its competition to identify problems and opportunities. The team will then pitch their campaign to a panel of industry judges at the competition.

The winning team in the AAF’s 10th district will advance to compete at the national level.

The team consists of Lizzie Andrews, Kayla Dietz, Kevin Do, Taylor Foran, Carmen Golden, Leigh Groeschell, Taylor Harper, Jess Johnson, Kayla Ketelsen, Sarah Mamlouk, Nadia Mansour, Hannah Mitchell, Noelle Mulholland, Jay Neikirk, Gabi Pineda, Lauren Proctor, Sarah Rodriguez, Karla Ruzo, Breea Sharma, Molly Tilton, Morgan Toal, and Adella Winder.

For more information about NSAC please visit the competition website.

TAI Graduate Student’s Creative Work Wins 2012 Houston Silver ADDY

Arturo Lee is pursuing a Master of Arts in Advertising at TAI and was part of the winning team that won the Houston Silver Addy at the AAF’s recently concluded 2012 10th District Addy awards. Being a creative, Arturo helped in the concepting and producing of the award-winning TV spot called “Victory Lane” for Walmart. Arturo Durán who is the associate creative director for Lopez Negrete Communications and Arturo’s (Lee) supervisor, says, “Arturo was a great help to the creative team for the Walmart account. He helped develop the creative for the layaway campaign, among others, from ideation to writing to client presentation. The campaign was entered into the Houston Addy Awards and received a Citation of Excellence. The TV spot was so well received by the client, that the agency was tasked with producing a bilingual version to go beyond the Spanish speaking market.” In terms of Arturo’s work ethic, he adds that “Arturo has a great attitude and is always making himself useful. He’s a quick learner, has a great eye for the arts and is constantly trying to deliver top quality work. It was a pleasure working with him.”
Arturo Lee

 

Three TAI Students’ Work Accepted at the National Student Show

SMU students, Katie Ogden (graduate student), Monika Hoang (senior), and Nicole Hodges (senior) will have their work shown at the 9th Annual National Student Show sponsored by the Dallas Society of Visual Communications (DVSC).

Katie entered in the category of Graduate Student Work with creative campaigns for Food Truck Park, Pile, and the Boston Philharmonic. Monika submitted her work in the categories of Environmental Designs (campaigns for The Global Refugee Crisis and Guantanamo by the Numbers), Packaging (Better Halves), and finally Print Advertising – General (Ducolax). Nicole is also featured in the Print Advertising – General category with her work for Crayola.

The conference (April 11-13, 2013) features industry keynote speakers, workshops, panel discussions, a job fair, and a portfolio review by leading industry professionals.

For more information about the National Student Show, please visit their website at http://nationalstudentshow.com.

To see our students’ names on the list of accepted entries, please visit http://nationalstudentshow.com/show.html.

 

TAI student wins two major scholarship awards

Karissa Jobman is the Spring 2013 recipient of two major awards namely the IES Abroad Leadership and Community Involvement Scholarship and the Benjamin A. Gilman International Scholarship.

IES Abroad Leadership and Community Involvement Scholarship is open to students in any major who have demonstrated leadership and/or commitment in such areas as social service, student government, politics, or community development/welfare. The scholarship covers the cost of a student’s overseas study with the IES Abroad Buenos Aires – Latin American Societies and Cultures program for Spring 2013. The IES Abroad Merit-Based Scholarship program is very competitive. In this term alone, approximately 500 applicants competing in 20 different scholarship categories were received and only 12% of applicants received an award.

The Benjamin A. Gilman International Scholarship Program offers grants for U.S. citizen undergraduate students of limited financial means to pursue academic studies abroad. The Benjamin A. Gilman International Scholarship Program is funded through the International Academic Opportunity Act of 2000 and is sponsored by the Bureau of Educational and Cultural Affairs at the U.S. Department of State. During the Spring 2013 application cycle, the Gilman Scholarship Program reviewed more than 2,600 applications for just over 1,000 awards.

Five Temerlin Advertising Institute Creative Students’ Work Selected for Publication in Premier International Design/Visual Arts Publication

Art director Christy Parrott and copywriter Jordan Spencer, along with graduate student art director Alex Jarzemsky, undergraduate art director Jena Jessen, and copywriter Haley Gatewood, will have their work featured in CMYK Magazine’s Top 100 New Creatives issue,which is set to be released in Spring 2013.  The Top 100 New Creatives #56 is a worldwide portfolio contest sponsored by CMYK Magazine. Applicants compete in five categories including art direction, copywriting, illustration, graphic design and photography. A jury of industry professionals reviews the work. Congratulations to the Temerlin Advertising Institute students for their hard work and receiving this prestigious honor.

For more information visit www.cmykmag.com.

Alex Jarzemsky

Haley Gatewood

Jena Jessen

Christy Parrott

Jordan Spencer