TAI Student Nicki Fletcher Shares Experience Interning On Tour with Steven Tyler and Loving Mary Band

Most advertising students dream of having an amazing job opportunity, working for a huge brand, like Nike or Coca-Cola, or even getting the chance to work with celebrities. This summer, TAI student Nicki Fletcher had that opportunity. Fletcher is an Advertising major on the Creative track, and this past summer she had the opportunity to …

MA in Advertising Class of 2016 at Graduation

CONGRATULATIONS INSTITUTE GRADUATE STUDENTS!! We want to wish success to our graduating students as the class of 2016 move forward into their professional careers. Each one has grown and excelled over the past two years in the program. New knowledge has been acquired from persuasion theories and research to strategic brand management and ROI metrics. …

Justa vs. Whata: The Importance of Enterprise in Advertising

By: Alice Kendrick When I first moved to Texas, a friend introduced me to the iconic institution Whataburger. First, I learned I had to make a basic choice: theJustaburger or the Whataburger.  Really? “Justa”?????? I thought why settle for Justa when you could have WHATA??? The Justa mentality won’t get you very far in the …

TAI MA in Advertising Student Spotlight

Jingxue, better known as “Snow,” is a first year MA in Advertising student from mainland China. She is currently in her second semester of the program taking courses in Social Responsibility and Entrepreneurship, Quant/Qualitative Research in Advertising and Research Metrics. She has just secured a part-time position as a Graphic Designer with SMU’s Lyle School …

TAI Students Tien Dang and Su Hyun Han selected for 2015 Multicultural Advertising Intern Program

Tien Dang and Su Hyun Han, who are juniors attending Southern Methodist University in the Temerlin Advertising Institute, were selected to the 2015 Multicultural Advertising Intern Program (MAIP).                   The 4A’s Multicultural Advertising Intern Program (MAIP) connects aspiring diverse entry- level advertising professionals with prestigious advertising agencies. Since …

TAI Participates in Communication Disciplines Jobs Fair

On April 29, the Temerlin Advertising Institute, along with other SMU communication disciplines and the help of the Hegi Family Career Development Center of SMU, hosted a Job Fair. Almost 30 employers attended and many students secured interviews for internships and permanent positions. Thank you to all of the employers and the work of TAI …

2014 MA Cohort Participates in Workshop with Think and Speak Up

Second year MA in Advertising students at the Temerlin Advertising Institute had a great night with Dr. Wang and Chris Wright from Think and Speak Up. The three hour workshop focused on how to be more effective with public speaking and specifically in giving presentations. According to Chris and Lisa, the success of your presentation …

Terri Bauer of TM Advertising Visits 2014 MA Cohort

Terri Bauer, SVP/Director of Human Resources at TM Advertising, visited on Thursday night with TAI’s second year MA in Advertising Cohort. She provided words of wisdom to the group as they prepare to secure their spring Executive Internships with agencies in Dallas. The workshop focused on resume building tips and interviewing preparation as well as …