Video: Exxon Mobil Lecture

On November 12, 2013, TAI hosted the Exxon Mobil Lecture Series with Publicis Dallas Advertising Agency at the Angelika. Following the film, a panel made of up Rosalyn Rawitscher, VP and Group Planning Director at Publicis Dallas, and Steve McGehee, SVP and Group Account Director discussed the creation of the documentary and the implementation of the work to help clients such as CiCi’s better position their brands to this consumer group. Dr. Carrie La Ferle also spoke on the panel highlighting how advertisers can use this informative information to build stronger relationships between consumers and brands by speaking to consumers where they are and with the needs they are currently experiencing.

In case you missed the event, here’s a video of the panel discussion following the short documentary by Publicis Dallas. Sally Kennedy, CEO of Publicis Dallas introduced the documentary. The video is shown in two parts.

Exxon Mobil Lecture SeriesExxon Mobil Lecture Series: Part 1

Exxon Mobil Lecture Series: Part 2

 

 

 

TAI hosts Exxon Mobil Lecture Series with Publicis Dallas

TAI-SMU & ExxonMobil along with Publicis Dallas Presents 1-in-3
TAI-SMU and Exxon Mobil along with Publicis Dallas Presents 1-in-3

Tuesday November 12, 2013 TAI hosted the Exxon Mobil Lecture Series with Publicis Dallas Advertising Agency at the Angelika. A documentary developed by Publicis Dallas was presented which focused on the 1-in-3 Americans who are just making it paycheck to paycheck. Kelly Gomez of Publicis Dallas and a former graduate of TAI’s BA and MA programs in Advertising was involved in the making of the documentary. The goal of the night was to learn about this growing group of Americans and try to understand how to serve them with products that are worthy of their business. According to Dr. La Ferle, a professor in the Temerlin Advertising Institute, “Each dollar is hard to come by for this group but yet they still need to buy products. The audience began to consider how to serve this group by adding value to brands to make each dollar spent go a little further.”

The night kicked off with many old and new friends and students of the Temerlin Advertising Institute mingling. Previous graduates of the program such as Aubrey Flanigan, Alexandra Watson and AdeDoyin Adebiyi showed up to give their support. Many faculty members came out for the event along with several team members from Publicis Dallas and other agencies in town.

Sally Kennedy, CEO of Publicis Dallas introduced the documentary. Following the film, a panel made of up Rosalyn Rawitscher, VP and Group Planning Director at Publicis Dallas and Steve McGehee, SVP and Group Account Director discussed the creation of the documentary and the implementation of the work to help clients such as CiCi’s better position their brands to this consumer group. Dr. Carrie La Ferle also spoke on the panel highlighting how advertisers can use this informative information to build stronger relationships between consumers and brands by speaking to consumers where they are and with the needs they are currently experiencing.

Dr. Steve Edwards, Director of the Temerlin Advertising Institute, who organized the night said “The research and documentary by Publicis Dallas was a great opportunity to share this with our current students, our alumni working in industry and the Dallas advertising community at large.” He went on to say “TAI believes that advertising is a tool that can be used to enhance brands and build relationships with consumers while also providing for positive outcomes in society. We are believers in our slogan, Better Advertising. Better World and this documentary was just another opportunity to present new ways to consider harnessing the positive power that advertising can bring to consumers, brands and society.”

Undgrads of TAI help at event - Katie and Connor
Undgrads of TAI help at event – Katie and Connor
TAI-MA in Advertising students help at event - Rachel, Kirk, Erin and David
TAI-MA in Advertising students help at event – Rachel, Kirk, Erin and David

 

 

Shon Rathbone of Publicis Dallas Speaks at TAI Brown Bag

Shon Rathbone speaks at TAI Brown Bag
Shon Rathbone speaks at TAI Brown Bag

The Temerlin Advertising Institute welcomed Shon Rathbone of Publicis Dallas to speak as a part of their monthly Brown Bag meetings. Shon spoke about modern storytelling and how advertising can use this form of interactive storytelling to their advantage. Specifically, Shon pointed towards role-playing style video games and their ability to draw the viewer into the experience by allowing them to make decisions that influences how the story unfolds. Shon believes that by making an advertisement interactive, the audience will feel more engaged with the product and the ad. Marketers can engage viewers through various online content, such as YouTube videos or websites, to continue the story beyond the advertisement itself. The possibilities are endless, and Shon stressed the importance of teaching young advertising students the potential of interactive storytelling.

Shon discusses the use of modern storytelling in advertising
Shon discusses the use of modern storytelling in advertising

Shon is a recognized force in the advertising world and the lead creative at Publicis Dallas. He has built an award-winning creative team that has attracted blue-chip clients. Over the years, his work as been recognized by nearly every national and international awards show including Cannes, One Show, Communication Arts and Effie.

The Temerlin Advertising Institute Brown Bag meetings take place once a month during the academic year. Each meeting features one to two speakers that share their expertise in the advertising industry. These speakers have included TAI faculty, Communication Studies faculty, visiting professors, and Dallas Ft. Worth area advertising and communication professionals. If you are interested in speaking at a TAI Brown Bag meeting, please contact Dr. Yongjun Sung, Associate Professor for TAI, at ysung@smu.edu.

SMU Homecoming Weekend

Saturday October 26, 2013 found TAI Faculty, Students and Staff hitting the SMU Boulevard to join in the SMU Homecoming Parade and events.

Everyone showed up for the fun and to walk in the parade along with other colleagues and students from the Meadows School of the Arts (MSA).

Dean Bowen of MSA played the keyboard and Will Power jammed in with some rap on the mic.

Dean Bowen with Will Power
Dean Bowen with Will Power

Dr. Steve Edwards, Director of the Temerlin Advertising Institute and colleague Dr. Alice Kendrick had some laughs throwing the football with kids at the party.

TAI MA in Advertising students also participated in the fun and luncheon along with Professor Haayen and her family.

Willie Baronet, TAI’s Executive in Residence and creative guru, showed his kid at heart spirit with full on Meadows garb and wig. Peace out!

To join us, check out our BA or MA in Advertising programs at the following link: http://www.smu.edu/Meadows/AreasOfStudy/Advertising

TAI Creative Advertising Students Graduate from Paper School

photoOn Wednesday, October 22, students in Willie Baronet’s Creative Advertising Portfolio class attended Clampitt Paper’s Clampitt University Paper School. The two hour session provided students with an overview of all aspects of the paper business: how it’s made, the various weights and grades and finishes, and how to specify paper for a print job. Industry veterans Don Clampitt and John Hampton both presented to the class, after which they had a chance to explore the Clampitt Sample Room and Creative Center where they could take printed samples back with them for reference. Each student received a diploma for having attended the Paper School.

Founded in Dallas in 1941, Clampitt Paper is a paper merchant that sells direct to large and small scale printers as well as creative designers and local merchants. Their Creative Center, located in their Dallas headquarters, offers a comfortable environment for researching modern paper and print solutions, networking with graphic arts professionals and meeting clients. The Creative Center hosts several events for Dallas-area professionals and students each month, including the Paper School.

The Temerlin Advertising Institute’s Creative Program prepares students for careers in art direction and copywriting. Many of our alumni have gone on to work as Creative Directors for advertising agencies, corporations and design firms. Understanding the paper business and how it relates to brand design and development is one of many skills students in the Temerlin Advertising Institute’s Creative Program acquire during their time in the program. Such skills prepare them to be leaders in the industry.

For more information on the Temerlin Advertising Institute’s Creative Program, visit: http://www.smu.edu/Meadows/AreasOfStudy/Advertising/UndergraduateStudies/AdvertisingCreative.

 

2014 MA Cohort Participates in Workshop with Think and Speak Up

Chris Wright and Dr. Wang Provide Presentation TipsSecond year MA in Advertising students at the Temerlin Advertising Institute had a great night with Dr. Wang and Chris Wright from Think and Speak Up.

The three hour workshop focused on how to be more effective with public speaking and specifically in giving presentations.

According to Chris and Lisa, the success of your presentation starts to be assessed from the second you set foot in the room. Shoulders back, chin up, points rehearsed and confidence. Also, the specialists addressed the synergistic impact of verbal and visual techniques in public speaking. Specifically, the relevant gestures, facial expressions, eye contact and footsteps strategically taken were all presented as being important considerations alongside content when working to give an effective presentation.

TAI MA 2014 Participates in Workshop with Think and Speak Up
TAI MA 2014 Participates in Workshop with Think and Speak Up

The workshop was interactive with a high level of participation by the students. All students were videotaped at the outset giving a presentation. They were then asked to practice a variety of techniques from eye contact to gestures. Participants were again videotaped at the end to see how presentation skills might have improved.

This group of TAI MA in Advertising students will graduate in May 2014 after completing their Executive Internships with Dallas agencies in the spring along with working on a national campaign for a real client.

TAI MA in Advertising Executive Internship Workshop

Workshop on Executive Internship
Workshop on Executive Internship

As second year MA in Advertising students prepare for their Spring 2014 Executive Internships, four alumni of the program returned to TAI-SMU to share some words of wisdom and advice.

Kellyn Dunn (class of 2012), Account Planner at Firehouse, spoke about the importance of working hard and working smart. She told the students it is not enough to just get the work done, but you have to have a passion and want to give beyond what is expected.

Recent graduate, AdeDoyin Adebiyi (class of 2013) shared with the group her transition from the Executive Internship to her current position in social media at Launch. She stressed the key role a supervisor/mentor plays in the learning experience.

Matt in India
Matt in India

Copywriter, Matt Villanueva (class of 2012) of MEPlusYOU shared an overview of key moments in his life that have brought him to where he is today with one of those experiences being his global immersion to India during his MA in Advertising Program at TAI-SMU. The 2014 cohort also undertook a global immersion in June, but to Hong Kong. Matt further discussed tips on how to get the most out of the Executive Internship and some pitfalls to avoid.

Finally, Louise Schelhammer (class of 2013), Project Manager at TM Advertising, provided some good insight in to her position and how the Executive Internship is great for understanding an agency and the process of work flow through an agency.

The 2014 cohort was most appreciative of the time shared by these alumni to help prepare them for their final semester in the program.

 

 

TAI Student Wins Samsung Galaxy S at AAF Dallas Luncheon

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Charles Phillips at AAF Dallas Luncheon

Charles Phillips, a member of the SMU Ad Club, won a new Samsung Galaxy S at the 4th Annual AAF (American Advertising Federation) Dallas Emerging Technology Showcase and Luncheon on Tuesday, September 17th. The meeting provided insight into how advertising industry experts are utilizing new technology to develop relationships between brands and consumers. Michael Griffin, Director of User Experience at Bottle Rocket Apps presented “Going Mobile:transforming the way brands communicate with customers.”

Charles Phillips with Samsug Galaxy S
Charles Phillips with Samsug Galaxy S

Consumers expect brands to be as mobile-ready as they are. Meeting this expectation requires new thinking about not just engaging consumers, but the overall customer experience as well. For more information on AAF Dallas, visit: http://www.aafdallas.org.

The SMU Ad Club is a student chapter of the America Advertising Federation (AFF), the US’s oldest advertising trade association. The Ad Club exposes advertising students and aspiring professionals to the industry through agency tours, guest speakers and workshops. For more information about the SMU Ad Club, please email Brice Campbell, Executive-in-Residence for the Temerlin Advertising Institute and the SMU Ad Club Advisor.

Terri Bauer of TM Advertising Visits 2014 MA Cohort

Workshop with Terri Bauer
Workshop with Terri Bauer

Terri Bauer, SVP/Director of Human Resources at TM Advertising, visited on Thursday night with TAI’s second year MA in Advertising Cohort. She provided words of wisdom to the group as they prepare to secure their spring Executive Internships with agencies in Dallas. The workshop focused on resume building tips and interviewing preparation as well as expectations about working in an agency. Each student received one on one time with Ms. Bauer.

Every spring TAI’s second year MA in Advertising Cohort are placed in agencies around Dallas to gain real world experience prior to graduation in May. The process begins in the fall and TAI works with about 20 agencies. The real world experience is invaluable to the students while also providing new ideas and talent to agencies where the students are placed. It’s a win win for everyone.

Terri Bauer with 2014 Cohort
Terri Bauer with 2014 Cohort