TAI Creative Advertising Students Graduate from Paper School

photoOn Wednesday, October 22, students in Willie Baronet’s Creative Advertising Portfolio class attended Clampitt Paper’s Clampitt University Paper School. The two hour session provided students with an overview of all aspects of the paper business: how it’s made, the various weights and grades and finishes, and how to specify paper for a print job. Industry veterans Don Clampitt and John Hampton both presented to the class, after which they had a chance to explore the Clampitt Sample Room and Creative Center where they could take printed samples back with them for reference. Each student received a diploma for having attended the Paper School.

Founded in Dallas in 1941, Clampitt Paper is a paper merchant that sells direct to large and small scale printers as well as creative designers and local merchants. Their Creative Center, located in their Dallas headquarters, offers a comfortable environment for researching modern paper and print solutions, networking with graphic arts professionals and meeting clients. The Creative Center hosts several events for Dallas-area professionals and students each month, including the Paper School.

The Temerlin Advertising Institute’s Creative Program prepares students for careers in art direction and copywriting. Many of our alumni have gone on to work as Creative Directors for advertising agencies, corporations and design firms. Understanding the paper business and how it relates to brand design and development is one of many skills students in the Temerlin Advertising Institute’s Creative Program acquire during their time in the program. Such skills prepare them to be leaders in the industry.

For more information on the Temerlin Advertising Institute’s Creative Program, visit: http://www.smu.edu/Meadows/AreasOfStudy/Advertising/UndergraduateStudies/AdvertisingCreative.

 

2014 MA Cohort Participates in Workshop with Think and Speak Up

Chris Wright and Dr. Wang Provide Presentation TipsSecond year MA in Advertising students at the Temerlin Advertising Institute had a great night with Dr. Wang and Chris Wright from Think and Speak Up.

The three hour workshop focused on how to be more effective with public speaking and specifically in giving presentations.

According to Chris and Lisa, the success of your presentation starts to be assessed from the second you set foot in the room. Shoulders back, chin up, points rehearsed and confidence. Also, the specialists addressed the synergistic impact of verbal and visual techniques in public speaking. Specifically, the relevant gestures, facial expressions, eye contact and footsteps strategically taken were all presented as being important considerations alongside content when working to give an effective presentation.

TAI MA 2014 Participates in Workshop with Think and Speak Up
TAI MA 2014 Participates in Workshop with Think and Speak Up

The workshop was interactive with a high level of participation by the students. All students were videotaped at the outset giving a presentation. They were then asked to practice a variety of techniques from eye contact to gestures. Participants were again videotaped at the end to see how presentation skills might have improved.

This group of TAI MA in Advertising students will graduate in May 2014 after completing their Executive Internships with Dallas agencies in the spring along with working on a national campaign for a real client.

TAI MA in Advertising Executive Internship Workshop

Workshop on Executive Internship
Workshop on Executive Internship

As second year MA in Advertising students prepare for their Spring 2014 Executive Internships, four alumni of the program returned to TAI-SMU to share some words of wisdom and advice.

Kellyn Dunn (class of 2012), Account Planner at Firehouse, spoke about the importance of working hard and working smart. She told the students it is not enough to just get the work done, but you have to have a passion and want to give beyond what is expected.

Recent graduate, AdeDoyin Adebiyi (class of 2013) shared with the group her transition from the Executive Internship to her current position in social media at Launch. She stressed the key role a supervisor/mentor plays in the learning experience.

Matt in India
Matt in India

Copywriter, Matt Villanueva (class of 2012) of MEPlusYOU shared an overview of key moments in his life that have brought him to where he is today with one of those experiences being his global immersion to India during his MA in Advertising Program at TAI-SMU. The 2014 cohort also undertook a global immersion in June, but to Hong Kong. Matt further discussed tips on how to get the most out of the Executive Internship and some pitfalls to avoid.

Finally, Louise Schelhammer (class of 2013), Project Manager at TM Advertising, provided some good insight in to her position and how the Executive Internship is great for understanding an agency and the process of work flow through an agency.

The 2014 cohort was most appreciative of the time shared by these alumni to help prepare them for their final semester in the program.

 

 

TAI Student Wins Samsung Galaxy S at AAF Dallas Luncheon

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Charles Phillips at AAF Dallas Luncheon

Charles Phillips, a member of the SMU Ad Club, won a new Samsung Galaxy S at the 4th Annual AAF (American Advertising Federation) Dallas Emerging Technology Showcase and Luncheon on Tuesday, September 17th. The meeting provided insight into how advertising industry experts are utilizing new technology to develop relationships between brands and consumers. Michael Griffin, Director of User Experience at Bottle Rocket Apps presented “Going Mobile:transforming the way brands communicate with customers.”

Charles Phillips with Samsug Galaxy S
Charles Phillips with Samsug Galaxy S

Consumers expect brands to be as mobile-ready as they are. Meeting this expectation requires new thinking about not just engaging consumers, but the overall customer experience as well. For more information on AAF Dallas, visit: http://www.aafdallas.org.

The SMU Ad Club is a student chapter of the America Advertising Federation (AFF), the US’s oldest advertising trade association. The Ad Club exposes advertising students and aspiring professionals to the industry through agency tours, guest speakers and workshops. For more information about the SMU Ad Club, please email Brice Campbell, Executive-in-Residence for the Temerlin Advertising Institute and the SMU Ad Club Advisor.

Terri Bauer of TM Advertising Visits 2014 MA Cohort

Workshop with Terri Bauer
Workshop with Terri Bauer

Terri Bauer, SVP/Director of Human Resources at TM Advertising, visited on Thursday night with TAI’s second year MA in Advertising Cohort. She provided words of wisdom to the group as they prepare to secure their spring Executive Internships with agencies in Dallas. The workshop focused on resume building tips and interviewing preparation as well as expectations about working in an agency. Each student received one on one time with Ms. Bauer.

Every spring TAI’s second year MA in Advertising Cohort are placed in agencies around Dallas to gain real world experience prior to graduation in May. The process begins in the fall and TAI works with about 20 agencies. The real world experience is invaluable to the students while also providing new ideas and talent to agencies where the students are placed. It’s a win win for everyone.

Terri Bauer with 2014 Cohort
Terri Bauer with 2014 Cohort

TAI Recognized as one of Top 8 Advertising Programs in Digital Marketing/Advertising

image002A recent Interactive Advertising Bureau study of undergrad advertising, marketing and digital media programs recognized the Temerlin Advertising Institute’s B.A. in Advertising with a media emphasis as one of the best in the country.

The study focused on five factors: SMU’s recognition nationally and internationally, the degrees offered, its undergraduate degree requirements, elective courses outside of business, and the ability to take digital media design courses.

SMU was recognized in the top tier with NYU, University of California at Berkeley, Syrcause, and University of Texas at Austin. Tier Two recommendations included: Michigan State University, University of Washington, and the University of Michigan, Dearborn.

image004Along with the undergraduate degree programs, The Temerlin Advertising Institute offers a graduate program focused on responsibility, with a global immersion experience, this year to Hong Kong, and a built in final semester executive internship with Dallas agencies such as: Slingshot, The Richards Group, TM Advertising, Launch, Agency Entourage, Sq1, The Integer Group, Moroch, and others.

Placement has been phenomenal with former students now working at: Publicis Dallas, TM Advertising, The Marketing Arm, The Richards Group, Launch, Loomis, Slingshot, and others.

Apply Now

Educators: We are always looking for bright motivated students, and offer significant scholarships and research assistantships.  Please forward to seniors who might have an interest.

  • Early applications due: January 31, 2014
  • Regular applications due: March 7, 2014

Temerlin Advertising Institute (TAI) invites applications for 2014 research fellows

Temerlin Advertising Institute (TAI) at Southern Methodist University invites applications for its 2014 research fellows program. Located in Dallas, TAI is a research-oriented institute composed of distinguished faculty with both industry and academic backgrounds.

The purpose of the TAI research fellows program is to foster research collaboration and provide catalysts for advancing our understanding of the field of advertising. We are looking for people who have a vision for their research and need time and support to make it come to life!

Who is Eligible? Faculty members on sabbatical, faculty-emeritus, post-docs, or even industry researchers asking thoughtful questions are encouraged to apply.

What is Included? TAI will provide research fellows with office space, a monthly stipend of $1000, funding for research up to $2000, and travel support up to $2000. Fellows are invited to collaborate on research projects and publications with the TAI faculty members, and pursue independent research. Formal teaching duties are not required, but may be available for additional compensation.

Deadline for Applications. October 15th – visits to begin the following spring semester; March 1st – visit to begin the following fall semester.

Application Procedure. Please supply the following information to Dr. Steve Edwards (steve@smu.edu), Director of the Temerlin Advertising Institute, by the appropriate deadline:

  1. a cover letter that conveys your interest, brief background about you, overview of current projects, and requested time frame for visit.
  2. a current curriculum viate
  3. a two-page description of intended research projects you wish to pursue.

For more information, see the TAI Visiting Fellows Program Announcement 2014.

TAI Alum Celebrates 10 Years of Custom Handbag Business, TAI Faculty Member Invited to Design for Anniversary Collection

Nikki Duong Koenig started her custom, eco-friend vegan handbag and accessories business, Cykochik, in 2003, when she was a student in the Temerlin Advertising Institute’s Creative Advertising program. Ten years later, Cykochik is celebrating a decade of creative and socially responsible design with a new Artists Series 3: 10 Year Collection.

LOVE clutch, designed by Willie Baronet for Cykochik's third Artist Series Collection.
LOVE clutch, designed by Willie Baronet for Cykochik’s third Artist Series Collection.

This new collection will feature the work of six artists from around the world, including TAI’s Visiting Executive-in-Residence, Professor Willie Baronet. Baronet has also designed for Cykochik’s Artists Series 1 and 2. The full collection will be available for customization on Cykochik’s website beginning September 21.

To commemorate a decade of success, Cykochik will host a 10th birthday celebration and Artists Series 3: 10 Year Collection launch party on Saturday, September 21 from 6 – 10pm at the Gallery at MIDTOWN in Dallas. Willie Baronet and Dallas artists Jody Pham and Trung Vuong will be available to talk arm candy and sign personal thank you notes. To attend, please RSVP to RSVP@cykochik.com.

For more information about Cykochik and their 10th birthday celebration and series launch party, visit: https://www.facebook.com/Cykochik?group_id=0. To order your own custom handbag and accessories, including the Artist Series 3, visit: http://www.custom-handbags.com.

TAI Faculty Member Willie Baronet Named Winner of 2013 Fellow Award from AIGA DFW

Willie Baronet
Willie Baronet

The DFW chapter of AIGA, the nation’s largest professional design organization, has announced that Willie Baronet, visiting executive-in-residence at the Temerlin Advertising Institute, will receive the 2013 AIGA Fellow Award, the highest honor bestowed by an AIGA chapter upon one of its members. The award honors senior-level members who have made “a significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community,” and takes into account their work in education,

“Our chapter is honored to present the Fellow Award to not just one, but two members who have helped build the foundation for great design in Dallas-Fort Worth,” says Gus Granger, chair of the 2013 Fellow Award Celebration, AIGA DFW president and principal and founder of 70kft. “They have not only built a great name for themselves and their companies, but they have greatly influenced many of the design leaders of our community today, and continue to do so. They’re a major part of our community’s footprint in design, both regionally and nationally.”

During Design Week, Baronet and Temerlin adjunct lecturer Suzanne Larkin will each give a presentation on helping professionals grow as designers and problem solvers. The talks will be presented on September 24 beginning at 7:15 p.m. at 2625 Main St. in Dallas and are open to the public. For tickets and more information, visit http://aigadfwdw.org/.

For the full story, visit: http://www.smu.edu/News/2013/willie-baronet-05sept2013

TAI Faculty & Staff Hold Annual Retreat at Publicis Dallas

TAI Members Hold Retreat at Publicis
TAI Members Hold Retreat at Publicis

Faculty and Staff of the Temerlin Advertising Institute spent August 20, 2013 with Publicis Dallas for their annual departmental retreat. The event happens once a year at different agencies in Dallas allowing for relationships between the Institute and Dallas professionals to be formed and to grow stronger. According to Dr. Steven M. Edwards, Director of the Temerlin Advertising Institute, “The exchange of ideas is invaluable and is one of the key success points to the cutting edge curriculum of the advertising program at SMU.”

Boardroom Brainstorming
Boardroom Brainstorming

Agency professionals typically spend the morning presenting the background of the agency, their vision and work as well as discussing any challenges facing the business. This time is followed by breakout sessions to examine trends and opportunities. After a nice lunch at a local restaurant it is back to work with faculty brainstorming on the year ahead and planning for enhancements to curriculum and other value adding initiatives from workshops to high profile sponsored events.

Cool Community Sharing Area
Community Sharing Area

The experience at Publicis Dallas this year was outstanding with the likes of Sue, Shon, Ros, Steve and a slew of other talented people giving of their time to share their knowledge and insights with us. We look forward to a long relationship with the agency and share in the mutual goal of wanting to help grow the next generation of industry professionals and the Dallas advertising industry.

To learn more about Publicis Dallas, check out their website at http://www.publicisdallas.com.