Five Temerlin Advertising Institute students created a marketing plan in their Integrated Marketing Communications course that their class client, Amy Kate Gardens, is implementing into their current business plan. The students, Mira Suarsana, Belle Riley, Briana O’Connor, Adella Winder and Leigh Groeschell, were under the direction of Associate Professor Yongjun Sung.
During the Fall semester, five groups of students in the Integrated Marketing Communications Class created a marketing plan for Amy Kate Gardens, a Southlake – based company that helps individuals create personalized miniature gardens and at home parties.
Amy Kate brought in a panel of industry professionals to judge the groups’ presentations and choose a winner. “The winning team was a truly impressive group. They came up with a number of recommendations for Amy Kate. In fact, many of their ideas were immediately incorporated into Amy Kate’s planning,” reports Dr. Sung. “For example, based on their suggestion, Amy Kate did purchase D Mom Magazine for its first advertising this spring. Also, Amy Kate changed its brand positioning based on our students’ analysis. Per their request, Amy Kate hired a professional PR firm to implement their suggestions.”
“We were so impressed with the creativity and depth of knowledge that the SMU Communications students brought to the project,“ says Bill Chinn, an SMU Executive MBA graduate, who owns Amy Kate Gardens.
The 2013 NSAC Ad Team, led by advisor Brice Campbell, left for Tulsa today to present their campaign at the competition. According to the NSAC website (or National Student Advertising Competition), the contest provides a “real world situation to challenged the students’ critical thinking abilities and creativity.” Students are required to research both the assigned product and its competition to identify problems and opportunities. The team will then pitch their campaign to a panel of industry judges at the competition.
The winning team in the AAF’s 10th district will advance to compete at the national level.
The team consists of Lizzie Andrews, Kayla Dietz, Kevin Do, Taylor Foran, Carmen Golden, Leigh Groeschell, Taylor Harper, Jess Johnson, Kayla Ketelsen, Sarah Mamlouk, Nadia Mansour, Hannah Mitchell, Noelle Mulholland, Jay Neikirk, Gabi Pineda, Lauren Proctor, Sarah Rodriguez, Karla Ruzo, Breea Sharma, Molly Tilton, Morgan Toal, and Adella Winder.
For more information about NSAC please visit the competition website.
Arturo Lee is pursuing a Master of Arts in Advertising at TAI and was part of the winning team that won the Houston Silver Addy at the AAF’s recently concluded 2012 10th District Addy awards. Being a creative, Arturo helped in the concepting and producing of the award-winning TV spot called “Victory Lane” for Walmart. Arturo Durán who is the associate creative director for Lopez Negrete Communications and Arturo’s (Lee) supervisor, says, “Arturo was a great help to the creative team for the Walmart account. He helped develop the creative for the layaway campaign, among others, from ideation to writing to client presentation. The campaign was entered into the Houston Addy Awards and received a Citation of Excellence. The TV spot was so well received by the client, that the agency was tasked with producing a bilingual version to go beyond the Spanish speaking market.” In terms of Arturo’s work ethic, he adds that “Arturo has a great attitude and is always making himself useful. He’s a quick learner, has a great eye for the arts and is constantly trying to deliver top quality work. It was a pleasure working with him.”
SMU students, Katie Ogden (graduate student), Monika Hoang (senior), and Nicole Hodges (senior) will have their work shown at the 9th Annual National Student Show sponsored by the Dallas Society of Visual Communications (DVSC).
Katie entered in the category of Graduate Student Work with creative campaigns for Food Truck Park, Pile, and the Boston Philharmonic. Monika submitted her work in the categories of Environmental Designs (campaigns for The Global Refugee Crisis and Guantanamo by the Numbers), Packaging (Better Halves), and finally Print Advertising – General (Ducolax). Nicole is also featured in the Print Advertising – General category with her work for Crayola.
The conference (April 11-13, 2013) features industry keynote speakers, workshops, panel discussions, a job fair, and a portfolio review by leading industry professionals.
Want to major or minor in advertising? We will be offering three On-Site Applications this week, March 21 – 23, for qualified students. You are eligible to register if you have taken or are taking:
DISC 1312 and 1313
STAT 1301 or 2301 or 2331
You must have a cumulative GPA of 3.0 or better in these four courses, as well as a cumulative SMU GPA of 2.5 or better, to be qualified to sit for the application. Additionally, you must have completed or will complete, by the end of the Spring 2013 term, at least 30 hours.
Register BEFORE 5pm TODAY, Wednesday, March 20, for one of these application sessions:
Karissa Jobman is the Spring 2013 recipient of two major awards namely the IES Abroad Leadership and Community Involvement Scholarship and the Benjamin A. Gilman International Scholarship.
IES Abroad Leadership and Community Involvement Scholarship is open to students in any major who have demonstrated leadership and/or commitment in such areas as social service, student government, politics, or community development/welfare. The scholarship covers the cost of a student’s overseas study with the IES Abroad Buenos Aires – Latin American Societies and Cultures program for Spring 2013. The IES Abroad Merit-Based Scholarship program is very competitive. In this term alone, approximately 500 applicants competing in 20 different scholarship categories were received and only 12% of applicants received an award.
The Benjamin A. Gilman International Scholarship Program offers grants for U.S. citizen undergraduate students of limited financial means to pursue academic studies abroad. The Benjamin A. Gilman International Scholarship Program is funded through the International Academic Opportunity Act of 2000 and is sponsored by the Bureau of Educational and Cultural Affairs at the U.S. Department of State. During the Spring 2013 application cycle, the Gilman Scholarship Program reviewed more than 2,600 applications for just over 1,000 awards.
The Temerlin Advertising Institute would like to welcome Dr. Marc Weinberger to SMU! Dr. Weinberger joins Temerlin as an in-residence visiting research faculty member for the duration of the Spring 2013 semester.
Advertising scholar and professor of marketing, Dr. Weinberger comes to us from the Department of Marketing at the University of Massachusetts-Amherst, where he served as professor and associate dean for faculty affairs and research in the Isenberg School of Management. He was attracted to SMU because of the accomplished faculty in the department and Temerlin’s strong reputation and leadership. While only here at SMU for the spring, he hopes to share his research, meet new people and collaborate on new projects.
His research and teaching interests include marketing communication, humor in advertising and negative publicity. Specifically, he is working on humor-appeal projects, measuring the impact of advertising and publicity effects, reputation management and the effects of negative information in the marketplace.
Dr. Weinberger received both a bachelor’s degree and M.B.A. from the University of Massachusetts. He holds a doctorate in marketing from Arizona State University. His research and teaching experience has spanned over thirty years and we are proud to have him join the TAI team!
Art director Christy Parrott and copywriter Jordan Spencer, along with graduate student art director Alex Jarzemsky, undergraduate art director Jena Jessen, and copywriter Haley Gatewood, will have their work featured in CMYK Magazine’s Top 100 New Creatives issue,which is set to be released in Spring 2013. The Top 100 New Creatives #56 is a worldwide portfolio contest sponsored by CMYK Magazine. Applicants compete in five categories including art direction, copywriting, illustration, graphic design and photography. A jury of industry professionals reviews the work. Congratulations to the Temerlin Advertising Institute students for their hard work and receiving this prestigious honor.
Andrea Barreto was selected as a finalist and Kevin Do was chosen for the Honor Roll for the AAF Most Promising Minority Student program. The AAF’s Most Promising Minority Student Program (MPMS) has given hundreds of exceptional multicultural college seniors the opportunity to launch their careers in advertising by putting them in direct contact with the industry’s top advertisers, media companies, and advertising agencies. Finalists have been invited to attend the program in New York City on Feb. 4-6, 2013.
Having TAI students selected for the AAF Most Promising Minority Student program is a great honor, as it speaks to the strength of the Institute and caliber of our students, faculty and staff.