The DFW chapter of AIGA, the nation’s largest professional design organization, has announced that Willie Baronet, visiting executive-in-residence at the Temerlin Advertising Institute, will receive the 2013 AIGA Fellow Award, the highest honor bestowed by an AIGA chapter upon one of its members. The award honors senior-level members who have made “a significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community,” and takes into account their work in education,
“Our chapter is honored to present the Fellow Award to not just one, but two members who have helped build the foundation for great design in Dallas-Fort Worth,” says Gus Granger, chair of the 2013 Fellow Award Celebration, AIGA DFW president and principal and founder of 70kft. “They have not only built a great name for themselves and their companies, but they have greatly influenced many of the design leaders of our community today, and continue to do so. They’re a major part of our community’s footprint in design, both regionally and nationally.”
During Design Week, Baronet and Temerlin adjunct lecturer Suzanne Larkin will each give a presentation on helping professionals grow as designers and problem solvers. The talks will be presented on September 24 beginning at 7:15 p.m. at 2625 Main St. in Dallas and are open to the public. For tickets and more information, visit http://aigadfwdw.org/.
Faculty and Staff of the Temerlin Advertising Institute spent August 20, 2013 with Publicis Dallas for their annual departmental retreat. The event happens once a year at different agencies in Dallas allowing for relationships between the Institute and Dallas professionals to be formed and to grow stronger. According to Dr. Steven M. Edwards, Director of the Temerlin Advertising Institute, “The exchange of ideas is invaluable and is one of the key success points to the cutting edge curriculum of the advertising program at SMU.”
Agency professionals typically spend the morning presenting the background of the agency, their vision and work as well as discussing any challenges facing the business. This time is followed by breakout sessions to examine trends and opportunities. After a nice lunch at a local restaurant it is back to work with faculty brainstorming on the year ahead and planning for enhancements to curriculum and other value adding initiatives from workshops to high profile sponsored events.
The experience at Publicis Dallas this year was outstanding with the likes of Sue, Shon, Ros, Steve and a slew of other talented people giving of their time to share their knowledge and insights with us. We look forward to a long relationship with the agency and share in the mutual goal of wanting to help grow the next generation of industry professionals and the Dallas advertising industry.
Recent Master of Art in Advertising graduate Alex Jarzemsky’s and recent Bachelor of Art in Advertising graduate Monika Hoang’s portfolio works were selected for publication in CMYK’s Top 100 New Creatives. The Top 100 Creatives contest is a worldwide portfolio contest that is open to current students, recent graduates and the self-taught. Categories include art direction, copywriting, illustration, graphic design and photography. Award-winning VP/Creative Director Dave Holloway of Seattle, Washington, selected the works to be published for this particular contest.
Alex graduated from the Temerlin Advertising Institute’s MA in Advertising program in May 2013. He is currently working as an Art Director for Johnson & Sekin in Dallas. Monika graduated from Temerlin Advertising Institute’s BA in advertising program in May 2013, and is currently working as an Art Direction intern at Goodby Silverstein & Partners in San Francisco. TAI is proud of both Alex and Monika and their impressive accomplishments. You can find their work in CMYK Magazine’s Issue #56, which will hit newsstands in October.
At its core, Portfolio Night is an event where aspiring young advertising copywriters, art directors and designers meet with several renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment. Hand picked from Portfolio Night 11, twenty-three creative students from across the country assembled in Manhattan for the purpose of completing a week-long creative advertising challenge, one of whom was TAI’s very own Paul Curry.
The Portfolio Night All-Stars competition was sponsored by Ford and Adobe. The week began with the presentation of the creative assignment on August 5th. After five long, hard days and a few sleepless nights, the All-Stars presented their creative concepts on Friday August 10th. Each team had ten minutes to present to a panel of representatives from Ford, Team Detroit and the Art Directors Club.
Senior TAI student Paul Curry reflects on his experience at Portfolio Night All Star Week: “The trip was frustrating, hard, stressful, awesome, freeing, long, short, and exactly what I thought it was gonna be. It was the kind of experience that gives you experience. Personally I loved talking to these people from all over the country and world about advertising and just life in general. I learned a lot about my own creativity, as well as how to relish frustrating things.”
Curry was selected as Dallas’ All Star on May 22 at Portfolio Night Dallas, which was held at TM Advertising and sponsored by the Temerlin Advertising Institute. His portfolio was ranked highest amongst other top young creatives in the Dallas/Fort Worth advertising community.
Recent Master of Art in Advertising graduate Alex Jarzemsky’s portfolio work was selected for publication in CMYK’s Top 100 New Creatives. The Top 100 Creatives contest is a worldwide portfolio contest that is open to current students, recent graduates and the self-taught. Categories include art direction, copywriting, illustration, graphic design and photography. Award-winning VP/Creative Director Dave Holloway of Seattle, Washington, selected the works to be published for this particular contest.
Alex graduated from the Temerlin Advertising Institute’s MA in Advertising program in May 2013. He is currently working as an Art Director for Johnson & Sekin in Dallas. TAI is proud of Alex and his impressive accomplishments. You can find his work in CMYK Magazine’s Issue #56, which will hit newsstands in October.
Temerlin Advertising Institute’s Dr. Hye Jin Yoon was awarded the Sam Taylor Fellowship for her proposal entitled “Humor Effects in Reducing Shame in Health Communication”. She will receive $2,000 in research funding for her project.
Dr. Hye Jin Yoon is an Assistant Professor in the Temerlin Advertising Institute at Southern Methodist University. Her primary research interests are humor effects and schema incongruity processing in advertising. Other research interests include health and environmental issues in advertising and their impact on consumers and society.
The Sam Taylor Fellowship was created by the will of the late Sam Taylor. He set aside funds to be used for continuing education and development for faculty members of United Methodist-related colleges and schools in Texas. These grants may be used for graduate study or post-graduate research. Funds are limited and the fellowships are competitive. Please join TAI in congratulating Dr. Yoon on receiving this grant.
This August, Dr. Alice Kendrick, Professor for the Temerlin Advertising Institute, was awarded the Outstanding Service Award in Advertising by the Association for Education in Journalism and Mass Communication (AEJMC) in Washington D.C.
Dr. Kendrick serves as co-editor of the AEJMC’s Journal of Advertising Education alongside Dr. Jami Fullerton, Associate Professor for the School of Journalism and Broadcasting at Oklahoma State University – Tulsa. Together they took an already-good journal and increased its visibility, impact, and rigor. They also expanded its distribution and solidified its financial base. From an education standpoint, both work to improve the interactions between media professionals and advertising students.
Each year the Advertising Division of AEJMC honors a member for their dedication to the arts and sciences of advertising teaching, research and service. Dr. Kendrick joins a distinguished list of educators who have been recognized for her efforts.
Visiting Executive-in-Residence Professor Willie Baronet has been buying and collecting signs made by homeless people for the past 20 years. While this started off as a hobby, he now uses his purchases as artwork to “talk about the concept of home”.
Baronet owned his own advertising firm for 16 years before selling it in 2006, when he decided to go to graduate school at UTD for an MFA in arts and technology. In 2009, he had his first solo art show featuring the signs he purchased from the homeless at Hal Samples Gallery in Deep Ellum.
“It felt like I was coming home,” he says. “For me, art—artistic expression and creativity—that’s where I’ve always felt safe.”
Baronet currently teaches several classes for the Temerlin Advertising Institute, including Introduction to Creativity, Word & Image and Portfolio. He encourages his students to discover their own hobbies and creative passions.
To read the full article and learn more about Baronet’s artistic adventure, please visit:
Eight Temerlin Advertising Institute (TAI) graduate students spent three weeks in Hong Kong this summer to study advertising in another culture. The program was led by TAI faculty members Dr. Carrie La Ferle, Director of Graduate Studies and Professor, and Dr. Steve Edwards, Director and Professor. All first-year Master’s students took part in this global immersion experience, which was designed to expand industry knowledge and refine cultural sensitivities in a dynamic foreign market.
Students completed an international advertising class, taught by Dr. Carrie La Ferle, during their stay and participated in a number of agency visits and cultural tours to further leverage their coursework. They attended presentations by industry experts at top agencies, including Mindshare, Publicis, Omninom Group Inc. and Create Hong Kong. Other cultural highlights included hiking in the surrounding mountains, dining at local restaurants, and spending a weekend in Macau.
The Temerlin Advertising Institute offers one of the only MA in Advertising programs with a built in global immersion experience. Established in 2009, the Master of Arts in Advertising program in the Temerlin Advertising Institute at SMU incorporates theory and practice from every major discipline within advertising and filters it through the lens of social and corporate responsibility. The leaders coming out of TAI recognize their responsibility to their brands, their consumers, their industry and their society.
SMU advertising major Paul Curry will join 23 other designated All-Stars from around the world in August to compete in a special Art Directors Club challenge to create the best advertising campaign for Ford Motor Company.
Curry, a senior at the Temerlin Advertising Institute in SMU Meadow’s School of the Arts, won a slot in the competition and was named an All-Star on May 23 at the regional “Portfolio Night/Dallas.”
“This is the next generation of young creatives,” says Curry. “I look forward to working with them and I’m going to work hard when I’m there.”
Portfolio Night was founded in 2002 by ihaveanidea and is presented by the New York-based Art Directors Club. The event is held annually in multiple cities around the world on the same night. The Dallas Portfolio Night has been hosted by SMU Meadows’ Temerlin Advertising Institute (TAI) for the past two years; this year’s Dallas event partner was TM Advertising.
“Any time you get an opportunity like this you have to treat it like it’s your big break,” Curry says. “I’m going into it with full expectations that I – and my team – can win.”
“We will be watching back in Dallas to see the exploits of a hometown hero,” says Steven Edwards, director of the Temerlin Advertising Institute. “Paul represents the best TAI has to offer and we are glad his work will be showcased in the global competition.”
Curry built his portfolio with knowledge gained at SMU in classes such as Concepting and Art Direction Studio. His student projects include campaigns for Texas Instruments and Sherwin-Williams Paint.