Uncategorized – Page 7 – SMU Advertising

May 14, 2013September 27, 2013

Join Us for Portfolio Night – Wednesday, May 22

Calling all creative advertising students and young professionals! Don’t miss the opportunity to get your portfolio reviewed by Dallas’ best Creative Directors. Join the Temerlin Advertising Institute and TM Advertising for Portfolio Night – Dallas on Wednesday, May 22.

At its core, Portfolio Night is an event where aspiring young advertising copywriters, art directors and designers meet with several renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment. While the evening has been jokingly called “speed-dating for creatives”, it’s really much more than that. In the eleven years since its inception, Portfolio Night has grown to a global event, reaching creative hubs in every continent in an evening where the best of the present meets the best of the years to come.

What: Portfolio Night

When: Wednesday, May 22

Time: 6:00 – 10:15pm

Where: TM Advertising, 3030 Olive Street, 400 Victory Plaza East, Dallas, TX 75219

Cost: $30 (includes portfolio reviews with Dallas’ best Creative Directors, food, drinks, and official Portfolio Night gear. We promise – it’ll be worth every penny!)

Click here to register by Tuesday, May 21!

Questions? Contact the Temerlin Advertising Institute at temerlin@smu.edu

May 14, 2013September 27, 2013

TAI Student Wins Silver Pencil at the One Show

TAI senior creative advertising student, Monika Hoang, received a Silver Pencil for her “Guantanamo by the Numbers” infographic during The Yong Ones awards on Tuesday, May 7. The Young Ones awards is part of The One Show, which takes place each May in New York, New York.

The One Show is considered one of the most prestigious awards shows in advertising, and its coveted Pencil award has been the ultimate achievement in many creatives’ careers. Every year, a panel of 30 creatives from around the world gather for a week and judge nearly 20,000 entries in categories including print, television, billboards and radio. Only the best of the best make the cut—Gold, Silver and Bronze Pencils are given out to fewer than 100 entries every year.

Ms. Hoang was also recognized for two other pieces of work, “The Global Refugee Crisis” and “Comparing Values,” which she received merits for.

May 14, 2013September 27, 2013

Three TAI Creative Students Win National ADDY Awards

Three Temerlin Advertising Students won national ADDY awards for their work on Seagate and Crayola campaigns. The campaigns were produced in their Advanced Portfolio class, instructed by Dev Gupta.

Nicole Hodges (undergraduate senior), Julia Kilgore Heath and Alex Jarzemsky (graduate students) collaborated on the Crayola campaign. Julia and Alex worked together on the Seagate project.

The 2012 national ADDY Awards show will take place at the Arizona Biltmore Hotel & Spa in Phoenix, Arizona on June 8, 2013 in conjunction with The American Advertising Federation (AAF) National Conference, ADMERICA!.

The ADDY Awards is the world’s largest advertising competition, receiving over 50,000 entries annually. It is unique among other advertising competitions in that it is the only competition that includes three levels of judging: local, regional and national. For more information about AAF and the ADDY Awards, visit: http://www.aaf.org/default.asp?id=18.

May 6, 2013September 27, 2013

TAI Graduate Students Create Social Responsibility Campaign Plan for The Book Doctor

As a final project for the Responsibility and Social Entrepreneurship class, three teams of TAI graduate students, under the supervision of Assistant Professor Sidharth Muralidharan, had to create a sound and cost effective advertising campaign proposal for The Book Doctor with the primary emphasis on brand awareness through social responsibility.

The Book Doctor is a local Dallas business located in the Bishop Arts District and for fifteen years have provided custom bookbinding, book restoration, and book and bible repair services to customers nationwide. Their work has been featured in local Dallas publications and more recently in The New York Times.

Candice McKay, owner of The Book Doctor, and her team judged the presentations and the team of Chrystalla Georghiou, Hanna Lewin, and Jessica Miller, or ‘GLM’ were selected as the winner. After discussing with the client, Dr. Sid reports that, “GLM really listened to what the client had to say and their proposed strategy and creative appealed to The Book Doctor. The client could also foresee it resonating with their key demographics.” Mckay was very impressed and pleased with GLM’s proposal but adds that each team’s proposals had their own set of unique ideas which they are excited to implement in the near future.

For more information about The Book Doctor, visit www.thebookdr.com

Chrystalla Georghiou, Hanna Lewin, and Jessica Miller with The Book Doctor Staff

April 24, 2013September 27, 2013

TAI Student Wins AAF 10th District Scholarship

Quyen Tong, a sophomore advertising major, has been selected as a recipient of this semester’s O. Joe Russell scholarship. The scholarship is sponsored by the AAF (American Advertising Federation) Tenth District, which encompasses Arkansas, Louisiana, Oklahoma, and Texas. The scholarship winners were awarded at the Tenth District Annual Convention in Tulsa during the Student Reception, April 11, 2013. Quyen will receive $2500 towards her tuition next year.

AAF-District 10 endorses two $2,500 scholarships which are designed to recognize, promote and encourage academically talented students in advertising-related disciplines, helping them to complete their education. Quyen was one of only two students selected to receive this award, competing against applicants from four states and other stellar advertising programs. TAI is thrilled to have Quyen’s talents recognized with this prestigious scholarship.

Quyen Tong with Dr. Carrie La Ferle, Director of Graduate Studies & Professor, Altshuler Distinguished Teaching Professor

April 17, 2013September 27, 2013

TAI Students Invited to One Show Competition and Creative Week in NYC

Temerlin Advertising Institute professors Cheryl Mendenhall and Dev Gupta will be taking 10 of TAI’s creative advertising students to New York City May 5 – 9 to participate in The One Show, which is part of the city’s annual Creative Week.

The One Show is considered one of the most prestigious awards shows in advertising, and it’s coveted Pencil award has been the ultimate achievement in many creatives’ careers. Every year, a panel of 30 creatives from around the world gather for a week and judge nearly 20,000 entries in categories including print, television, billboards and radio. Only the best of the best make the cut—Gold, Silver and Bronze Pencils are given out to fewer than 100 entries every year.

Current TAI senior, Monika Hoang, will receive one of these coveted Pencil awards for her “Guantanamo by the Numbers” infographic during The One Show’s Young Ones awards on Tuesday, May 7. Ms. Hoang will also be recognized for two other pieces of work, “The Global Refugee Crisis” and “Comparing Values,” both of which she received a merit for.

TAI creative students who will be attending the festival include Paul Curry, Kevin Do, Benjamin (Taylor) Foran, Monika Hoang, Nicole Hodges, Alex Jarzemsky, Mackenzie Keck, Sarah Mamlouk, Katie Sarah Roberts, and Gabe Towels.

For more information on Creative Week and The One Show, visit: http://creativeweek.com.

April 15, 2013September 27, 2013

Temerlin Faculty and Graduate Student Present at AAA Conference

Temerlin Advertising Institute faculty and one graduate student presented their current research at The American Academy of Advertising (AAA) conference in Albuquerque on April 4-7, 2013. Several also participated on pre-conference informational panels.

Dr. Steve Edwards participated on the panels “Navigating the Review Process and Getting Published” and “The Art and Craft of Successful Reviewing.” He was also featured in the “Meet the Editors” session, as the editor of The Journal of Interactive Advertising.

Dr. Carrie La Ferle’s also spoke on two panels, “Your Future in Advertising Education” and “Teaching International Advertising”.

Dr. Edwards and Dr. La Ferle presented their research paper “Women’s (40+) Perceptions of Digitally Retouched Models in Product Relevant vs. Irrelevant Advertisements.”

Dr. Hye Jin Yoon presented her paper “Who Likes and Shares Comedic Violence Ads? Factors Affecting Attitude and Sharing Intention.”

Dr. Sidharth Muralidharan presented his work on “Examining the Impact of Celebrity Endorser Type on the Advertising Attitudes and Purchase Intentions.”

Dr. Yongjun Sung presented two papers. The first was “Nothing’s Gonna Change My Love for You: The Effect of Brand Identity Fusion,” followed by “Boundary Effects on Review Ratings: The Role of Susceptibility to Interpersonal Influence on Online Consumer Reviews.”

Temerlin Advertising Institute graduate student, Jessica Miller, presented her work “Dreaming in Pictures: Pinterest and the Visual Imagination,” in collaboration with Barbara Phillips from the University of Saskatchewan.

For a full itinerary of the conference, click here.

April 15, 2013September 27, 2013

TAI Students Win Two AAF Tenth District ADDY Awards

Three Temerlin Advertising Students won ADDY awards for their work on Seagate and Crayola campaigns. The campaigns were produced in their Advanced Portfolio class, instructed by Dev Gupta.

Nicole Hodges (undergraduate senior), Julia Kilgore Heath and Alex Jarzemsky (graduate students) collaborated on the Crayola campaign, which received a Student Silver ADDY. Julia and Alex worked together on the Seagate project, which was awarded a Student Gold ADDY.

The American Advertising Federation (AAF) Tenth District ADDY’s are a culmination of creative work by students who attend universities in AAF’s Tenth District, which includes Arkansas, Louisiana, Oklahoma and Texas. For a complete list of winners, click here.

April 11, 2013September 27, 2013

SMU Students Provide Marketing Plan for Amy Kate Gardens

Five Temerlin Advertising Institute students created a marketing plan in their Integrated Marketing Communications course that their class client, Amy Kate Gardens, is implementing into their current business plan. The students, Mira Suarsana, Belle Riley, Briana O’Connor, Adella Winder and Leigh Groeschell, were under the direction of Associate Professor Yongjun Sung.

During the Fall semester, five groups of students in the Integrated Marketing Communications Class created a marketing plan for Amy Kate Gardens, a Southlake – based company that helps individuals create personalized miniature gardens and at home parties.

Amy Kate brought in a panel of industry professionals to judge the groups’ presentations and choose a winner. “The winning team was a truly impressive group. They came up with a number of recommendations for Amy Kate. In fact, many of their ideas were immediately incorporated into Amy Kate’s planning,” reports Dr. Sung. “For example, based on their suggestion, Amy Kate did purchase D Mom Magazine for its first advertising this spring. Also, Amy Kate changed its brand positioning based on our students’ analysis. Per their request, Amy Kate hired a professional PR firm to implement their suggestions.”

“We were so impressed with the creativity and depth of knowledge that the SMU Communications students brought to the project,“ says Bill Chinn, an SMU Executive MBA graduate, who owns Amy Kate Gardens.

For more information about Amy Kate Gardens, visit www.amykategardens.com

Team picture used in their campaign presentation.

April 10, 2013September 27, 2013

Temerlin Students Participate in NSAC Competition

The 2013 NSAC Ad Team, led by advisor Brice Campbell, left for Tulsa today to present their campaign at the competition. According to the NSAC website (or National Student Advertising Competition), the contest provides a “real world situation to challenged the students’ critical thinking abilities and creativity.” Students are required to research both the assigned product and its competition to identify problems and opportunities. The team will then pitch their campaign to a panel of industry judges at the competition.

The winning team in the AAF’s 10th district will advance to compete at the national level.

The team consists of Lizzie Andrews, Kayla Dietz, Kevin Do, Taylor Foran, Carmen Golden, Leigh Groeschell, Taylor Harper, Jess Johnson, Kayla Ketelsen, Sarah Mamlouk, Nadia Mansour, Hannah Mitchell, Noelle Mulholland, Jay Neikirk, Gabi Pineda, Lauren Proctor, Sarah Rodriguez, Karla Ruzo, Breea Sharma, Molly Tilton, Morgan Toal, and Adella Winder.

For more information about NSAC please visit the competition website.