A great time was had by new and returning MA in advertising students as well as TAI Faculty & Staff last week at the home of Professor Noble, Co-ordinator of the TAI MA in Advertising program.
Students representing several states and countries from as far away as Bangladesh and mainland China attended. The weather was great and everyone had a chance to mix and mingle before the hard work begins.
For more information on the TAI Master’s in Advertising program, click here.
What do you do when a no kill Animal Shelter in DFW turns to you increase exposure for the many animals looking for a loving home? If you’re Arturo Lee (MA ’14) and the team at Dieste, you create an award-winning campaign!
About the Campaign Adoptable Trends is a proactive campaign for Dallas Pets Alive!, a no kill shelter servicing the DFW area. The talented team at Dieste came to the conclusion that the main reason most of these dogs don’t get adopted is due to their lack of exposure online. If people could only look at their adorable faces for even a second they might be more inclined to adopt. By redirecting the online traffic that daily trends get, Dieste was able to shine a spotlight on dogs that would otherwise stay homeless. How did they do this? By simply renaming the dogs after new trends and tagging them around social media. Dieste also created some funny films in order to push the campaign even further. This idea was engineered by Jose Benitez, Sr. Copywriter; Francisco Arranz, Sr. Art Director; and TAI MA Alumnus Arturo Lee, Jr. Art Director.
About Arturo Lee
Arturo Lee was born in Mexico City and moved to Houston, Texas at the age of 8. He attended Texas A&M University where he received a Bachelor’s in Business Administration in Marketing. From there, Arturo attended the Temerlin Advertising Institute at Southern Methodist University where he received his Master’s Degree in Advertising. Upon graduation he began working for Dieste, first as an intern and then as a Junior Art Director. You can follow Arturo on Twitter @arturolee4.
The group also engaged in a fun night with a group of students from Queensland University (QUT) in Brisbane, Australia. They first shopped in the Ladies Market and then toured the city in an Open Air Big Bus. For dinner, they headed to the ferry docks for a boat cruise with the famous light show in the Harbor.
Our month in Hong Kong was a great experience with advertising knowledge, culture and personal growth.
Stay tuned for more stories of our MA student summer experiences and news on our incoming Fall 2015 Cohort.
After fall and spring courses in advertising, TAI first year MA in Advertising students are off to Hong Kong for the month of June. They take International Advertising, while having guest lectures on Chinese culture and advertising in Asia from professors in Hong Kong. They also undertake cultural tours and agency visits to learn about the advertising industry in Hong Kong as well as the greater Asian region.
During their first week, they have hiked at The Peak, enjoyed a traditional Dim Sum lunch, visited the Hong Kong History Museum and spent a few hours with MAXUS, a GroupM Company in Quarry Bay, Hong Kong. At MAXUS, the students learned the ins and outs of media in Hong Kong. They were fortunate enough to have an hour long presentation by Ms. Moon Cheng, Maxus’ Strategic Director. Stay tuned for more highlights from Hong Kong and their global immersion experience.
What a proud day for everyone, particularly with jobs already secured at places like The Richards Group and Slingshot Advertising as well as others. Congratulations to Erin, Kirk, David, Morgan and Rachel from everyone at TAI-SMU. We look forward to following your bright careers.
At The Marketing Arm, I’ve had the opportunity to be part of the Frito-Lay marketing team for the Lay’s Do Us A Flavor Campaign, doing data analysis on millions of flavor inspirations submitted from all across the USA. I’ve also had the opportunity to arrange promotional partnerships with global brands for the upcoming summer campaign.
Check back soon for updates from other students and their MA in Advertising Executive Internships!
Jim McKinnis, Chief Marketing Officer at Splash Media, guest lectured for the students of Professor Bunting’s Advertising Technology class. In speaking with Professor Bunting’s class, Jim felt that the lead competitive edge students need to train for is content development. He further elaborated that the current generation has a very intimate knowledge of social media platforms, which will give them an advantage over people who have been in the field longer. Being able to think quickly and provide relevant content is what will allow a student to stand apart from others in the job marketplace.
Jim brings more than 25 years of creative thinking and marketing experience to his role as CMO. Steeped in the foundation of brand advertising, Jim previously served as Chief Creative Officer for TracyLocke/DDB Dallas before embracing big data as CCO North America at the CRM powerhouse, RAPP. Then grew to run the RAPP LA office for 8 years of explosive growth. Now the latest stage of his career finds Jim helping to lead the first true global agency driving business solutions through social platforms, Splash Media.
On January 13, the American Advertising Federation of Dallas awarded the Morris Hite Memorial Scholarship to two deserving students at their monthly luncheon. The Morris Hite Memorial Scholarship presented by Tracy Locke is designed to recognize, promote and encourage academically talented students of advertising and related disciplines, helping them to complete their college studies. To receive the $3,000 scholarship, candidates must be exceptional students who carry an overall GPA of 3.0 or higher, submit a diverse and unique portfolio of work, and complete an essay that describes where they want to grow in the field of marketing and communications.
A team of three, experienced, advertising professionals serve as judges for the scholarship, which is awarded annually each spring. This year the award has been split due to a tie down to the 13th decimal. Sue Hyun Han, a junior attending Southern Methodist University, and Kelsey Morrison, a junior attending University of Texas at Dallas, will each receive the $1500 scholarship to continue their scholarly studies in the fields of creative advertising and marketing respectively.
Please join the Temerlin Advertising Institute in congratulating Sue on this outstanding achievement.
On Wednesday, December 10, Dr. Sidharth (Sid) Muralidharan, Assistant Professor of Advertising in TAI, shared his research titled “Are we a product of our environment? Exploring culturally congruent green advertising appeals, novelty, and environmental concern in India and the United States.”
The Temerlin Advertising Institute established the monthly faculty Brown Bag lunch series in Fall 2012 to allow faculty in Advertising, Communication Studies and Journalism to share their research and encourage collaboration across disciplines.