Tien Dang and Su Hyun Han, who are juniors attending Southern Methodist University in the Temerlin Advertising Institute, were selected to the 2015 Multicultural Advertising Intern Program (MAIP).
The 4A’s Multicultural Advertising Intern Program (MAIP) connects aspiring diverse entry- level advertising professionals with prestigious advertising agencies. Since its inception in 1973, MAIP offers multicultural students a unique paid, full-time summer internship at 4A’s participating agencies nationwide, combining real-world work experience, networking opportunities within the industry, and a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry.
Tien accepted a copywriting internship with Publicis Healthcare Communications Group in New York City while Su accepted an account management internship at McCann Erickson Detroit in Birmingham, Michigan.
Please join the Temerlin Advertising Institute in congratulating Tien and Su on their outstanding achievement.
TAI Professor, Suzanne Larkin was nominated for the HOPE (Honoring Our Professors of Excellence) Award by Grayson Gilcrease. The ceremony took place on February 3, 2015 and was held in Residential Commons. Ms. Gilcrease was a student in Professor Larkin’s ADV 3391 Creative Production class in the Fall of 2013. Professor Larkin describes this nomination as, “feeling more than normal humility by this honor. Without the effective mentoring I have received from other faculty in TAI, I doubt this honor would have come my way. The leadership and support at TAI is unlike any University I have been an educator.” Ms. Gilcrease stated that she had nominated Professor Larkin because many of the skills and concepts she had learned in Creative Production were applicable to her everyday life. Professor Larkin’s teaching methods are both “exploration and utilization of various styles to spark critical thinking and generate enjoyment; ie. Let’s have fun while we’re eating our vegetables. For instance, by flipping the Creative Production classroom, students are not passively observing their learning but are more primed through experiential engagement. Since many of my students are visual learners, I believe in in-class visual referencing and relevant project work that takes them out into the world to developed abilities beyond their expectations.” It is clear that Professor Larkin is truly an inspiration in and outside the classroom and TAI is honored to have her as member of our faculty.
Please join the Temerlin Advertising Institute in congratulating Professor Suzanne Larkin on this exciting nomination.
Ben Ohene is a film production major and advertising minor at Southern Methodist University. The senior is a transfer from the University of Texas at Arlington and began his journey at SMU in the fall of 2013. Ben is a first-generation Ghanaian-American and is the eldest of three children. Ohene is the vice president of communications for the Student Filmmakers Association at SMU and has interests in writing, photography, fashion, animation, the digital arts, outdoor sports, and culinary preparation. He is a member of SMU’s rugby club as well as an Eagle Scout and an American Red Cross volunteer. Additionally, he is an aspiring screenwriter and cinematographer whose plan is to enter the film industry after graduation in May of 2015.
Ben was awarded this year’s Meadows Exploration Award grant in the amount of $1,000 for his documentary film, Threads. Threads explores the psyche and rationale of university students in the United States when it comes to their daily fashion choices and the judgments that are passed on one another based on attire. Clothing is a form of non-verbal communication – the way that we dress ourselves depends on our personalities, emotions, and the cultures that we were raised in. Threads will be released during the spring of 2015.
About: The Meadows Exploration Awards offer undergraduate students the opportunity to do something truly amazing through art. Designed to promote independent research and creative exploration, the awards are available to any Meadows undergraduate student with an approved idea and a faculty sponsor. Past award recipients have choreographed new works; written and performed music; created art, films and TV programs; worked on political campaigns; delved into research; embarked on national and international trips; and participated in performances.
Matthew Lee, a current SMU undergraduate Advertising and Computer Science double major, recently created a device called the Zombie Tube, a tennis ball pressurizer. TAI caught up with Lee to learn more about his entrepreneurial efforts.
How did you come up with the idea for the Zombie Tube? After a long day of practice with my doubles partner, we always had a ritual to see who can launch the dead tennis ball the farthest. After knocking several balls into the unknown with my partner, it dawned upon me how many tennis balls are wasted. Curious, I decided to walk into the small forest behind the tennis club and to my surprise, the forest floor was completely covered in tennis balls that were mostly dead. Since tennis balls have a limited lifespan and cannot be used again after its life is over, I created Zombie Tube so it can revive dead tennis balls back to the quality of new tennis balls. This process is repeatable for infinite use, so the tennis ball’s overall life is extended until the ball itself is physically destroyed (which is really hard to do).
What are your plans to advertise the Zombie Tube? Since advertising requires a large amount of financial capital, I need to make use of free forms of advertising to promote my product. I plan on doing personal selling or using YouTube and social media sites to help gain some attention. Hopefully if my product gains lots of popularity through my initial free forms of advertising, in the future I plan on doing paid magazine and websites ads that have a large tennis consumer base.
What are your long-term plans in the field of advertising? Ever since I took Survey of Advertising at SMU, I have a strong understanding of what I need to do in order to help a product gain awareness and I learned the process of how advertising can win over consumers. With these general ideas, I applied my knowledge and made sure my product had the right color scheme, target audience, advertising plan, and flexibility for future marketing strategies. Overall, I plan on getting a BA in Advertising because I really want to further my understanding of this major and I see how this major can have strong an impact on businesses and consumers.
TAI congratulates Lee on his Zombie Tube invention and wishes him the best of luck! To learn more about or purchase the Zombie Tube, visit: http://savethetennisballs.com/.
This summer, I am working as a Brand Management Intern at The Richards Group. I work mainly on the H-E-B account, as well as the PODS account. I have a wide array of tasks that I manage for the team, including scheduling out of home jobs (by creating posting instructions, quantities worksheets, purchase orders and communicating with vendors), compiling media traffic (including TV, Radio, Digital, Hispanic, Digital Out of Home,and specialized markets), creating weekly Competitive Dailies to send to the client, researching and compiling competitive decks for the creative team and client, opening jobs and purchase orders, and scheduling internal meetings with the team as well as external meetings with the client. Throughout the internship, I also give two major presentations to my entire team, including the principal. I have learned so much through this internship and am excited to see what the last few weeks bring. I have been entrusted with important tasks and appreciate the hands on experience.
Interested in learning more about the internship experiences of TAI students? Click here, here and here.
The National Student Advertising Competition (NSAC) team from SMU competed in the American Advertising Federation (AAF) District 10 regional competition in Austin, Texas on April 17. They placed fourth overall and took home the Best Promotional Strategy trophy in what turned out to be a pressure filled, highly competitive event. The SMU NASC team, taught by Brice Campbell, Executive-in-Residence, and Willie Baronet, Visiting Executive-in-Residence, has been hard at work since the beginning of the Spring 2014 semester when they began doing preliminary research and strategy development for Mary Kay, this year’s national client. Using the tagline #RETHINKPINK, the team created a cohesive and memorable campaign designed to change the perception of Mary Kay among young women 18-25 years old. Students focused their efforts in Account Management, Account Planning, Traditional and Social Media, Research, Promotions, Public, and Creative (including casting and photographing the women featured in the ads), producing a comprehensive campaign executed solely by them.
Willie Baronet reflected on the experience, stating, “as a first time faculty in this competition I was overwhelmed by the amount of work required of the students. And impressed by the opportunities they had to present in front of industry leaders, as well as members of the Mary Kay marketing team.” All members of the 2014 SMU NSAC team are pursuing a BA in Advertising from the Temerlin Advertising Institute (TAI). Advertising majors are required to complete ADV 4399 Advertising Campaigns as part of their curriculum. This class combines major advertising theories with practice, allowing students to develop and present an advertising campaign to a real client based on current advertising challenges that the client is facing. Students that take Advertising Campaigns during the Spring semester have the opportunity to participate in the National Student Advertising Competition (NSAC). Recent NSAC clients include Glidden Paint (2013) and JCPenney (2012).
Please join the Temerlin Advertising Institute (TAI) in congratulating this year’s SMU NSAC team on their outstanding work and accomplishments!
Members of the 2014 SMU NSAC team are: (Students) Amelia Ambrose, Katie Bernet, Anne-Marie Clegg, Rachel Delesk, Andrew Fennessy, Kelly Gilliland, Elizabeth Glander, Lauren Goddard, John Ross Gramentine, Ashley Gross, Emily Jedlicka, Hillary Johnson, Jaimmy Koroma, Bernabe Maldonado, Alexandra Nowlin, Margot O’Daniel, Morgan O’Hare, Mary Olson, Ari Passy, Morgan Saxer, Dustin Weil, (and Faculty) Brice Campbell, Executive-in-Residence, and Willie Baronet, Visiting Executive-in-Residence.
Jazmin Vazquez wins a Meadows Exploration Award for her research study titled Distorted Beauty. Jazmin is an advertising major in the Temerlin Advertising Institute. She will travel to London this summer to engage in a 5 week study abroad program in Communication Studies. During her stay she will also work on research related to examining the manner in which women view themselves and socially construct their self-concept based on airbrushing and retouching of models in advertising. Her mentor is Dr. Carrie La Ferle of TAI who has undertaken significant research over the past few years in the area of retouching of models.
Please join TAI in congratulating Jazmin on this exciting accomplishment.
The American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year more than 50,000 entries are submitted in local American Advertising Awards competitions. The Student American Advertising Awards, sponsored by the American Advertising Federation and National Ad 2, are a sub-category designed especially for college students. Applicants must be enrolled full- or part-time in an accredited U.S. educational institution.
SMU students won awards in three categories, including one bronze, one silver and one gold. The gold-winning entry, a digital/mobile app developed for Einstein Brothers by Mackenzie Keck (B.A. ’14), was named Student Best of Show.
The SMU winning entries were as follows:
CLIENT: Scotch Blue Painter’s Tape
CATEGORY: Consumer/Trade Publication Campaign
CREDITS: Alexandra Nowlin and Jaimmy Koroma
CLIENT: Dallas Zoo
CATEGORY: Non-Traditional Campaign
CREDITS: Mackenzie Keck and Paul Curry
GOLD AWARD AND STUDENT BEST OF SHOW
CLIENT: Einstein Brothers
CATEGORY: Digital-Mobile Apps
CREDITS: Mackenzie Keck
“We are proud of the work done by these imaginative and enthusiastic Temerlin students,” said Dr. Steve Edwards, chair of the Temerlin Advertising Institute. “There is no greater visibility for advertising students in Dallas than receiving these beautiful awards in front of 1000 professionals.”
Mackenzie Keck, an advertising/creative major with a double minor in film and graphic design, said she was thrilled to have won both a gold and Student Best of Show. “I am especially honored because there were so many outstanding student entries this year,” she said. “The creative program at SMU Temerlin has helped me so much – it provides well rounded training that most other schools don’t have. It lets us get an undergraduate degree and develop our portfolios at the same time.”