Read about an Executive Internship from our TAI Second Year MA Student, Morgan Baden

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas based agency. Read Morgan’s story below.

Morgan Baden: TM Advertising 

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As an intern at TM Advertising, I have really been able to get my feet wet in the industry and be a part of a team that cares a lot about finding the “beautiful truth” for each  brand we work with. Working on the Account Management team, I have been able to work on accounts like American Airlines Credit Union. For this client, I develop Creative Briefs, Assignment Sheets, and Change Notices  for the TM creative department. This account  has provided me with a  lot of responsibility and has taught me a great deal about how different departments all come together to create these Direct Mail pieces.

I have also had the opportunity to work with the client  Captain D’s Seafood Restaurant, where I developed  food  shoot  plan  books.  Plus, I  was able to attend the photo shoot to see how much hard work actually goes into just  setting up a plate of seafood for TV and print!

TM has an awesome culture. It is not too small and not too big. There is a reason they were voted Ad Age’s best place to work in 2012 and 2014 and it is because they care more about what’s best for the client in the long run rather than just getting the job done.

I am so grateful to have the opportunity to work with great clients and even better people!

Check back soon for updates from other students and their MA in Advertising Executive Internships!

 

Read about Kirk Dunlap’s Executive Internship

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Kirks’s story below.

Kirk Dunlap: The Marketing ArmKirk Dunlap

At The Marketing Arm, I’ve had the opportunity to be part of the Frito-Lay marketing team for the Lay’s Do Us A Flavor Campaign, doing data analysis on millions of flavor inspirations submitted from all across the USA. I’ve also had the opportunity to arrange promotional partnerships with global brands for the upcoming summer campaign.

 

Check back soon for updates from other students and their MA in Advertising Executive Internships!

Read all about Rachel Peng’s Executive Internship

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Rachel’s story below!

Rachel Peng: Canonball

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I started my journey with Canonball at the beginning of January. I’m currently working as a social media intern where I create and manage content on clients’ social media platforms. My clients include Bolo Italian Grill, Preston Hollow Village Dallas, Christian Brothers Automotive, and Canonball (Yes, Canonball takes its own brand very seriously too). My daily work involves creative writing, research, social listening, analytics, and brand strategy. Canonball also provides interns with free access to Hubspot certificate trainings and Google Analytics. Moving forward, I’ll further sharpen my skills as a social media strategist to help clients win loyal follows and grow measurable business results.

Check back soon for updates from other students and their MA in Advertising Executive Internships!

Read about an Executive Internship from our TAI Second Year MA Student, David Drown

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read David’s story below!

David Drown – Slingshot

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Right now I’m working over at Slingshot as a copywriting intern — or as they call it, a Slingtern. My days have been pretty busy lately, but in that good “I enjoy the challenge” kind of way. I’ve been able to hop around a lot and try my hand at writing for many different accounts. Some of the accounts that I work more frequently on include Texas Tourism, Taco Bueno, American Home Shield, and Lexol Leather Cleaner. I even recently got the chance to work on location and hand model for a few upcoming Lexol spots. It’s been a great place to work so far, and the people are very in tune with one another — it’s like a big, comfortable family where you’re taught to never take yourself too seriously. I look forward to each day because I know there’s a good chance I’ll learn something entirely new about the advertising business or even myself.

Check back soon for  updates from other students and their MA in Advertising Executive Internships!

TAI MA in Advertising Student Spotlight

TAI Grad Student - JingxueJingxue, better known as “Snow,” is a first year MA in Advertising student from mainland China. She is currently in her second semester of the program taking courses in Social Responsibility and Entrepreneurship, Quant/Qualitative Research in Advertising and Research Metrics. She has just secured a part-time position as a Graphic Designer with SMU’s Lyle School of Engineering. It is a paid position where she will be gaining real world experience and skills as well as building her resume.

Snow’s duties include creating graphic design concepts for marketing instruments and publications, creating layouts and design concepts for dedicated websites, designing presentations for new product marketing, collaborating with photographers and writers covering engineering summits, researching educational marketing strategies and much more.

Stay tuned for more updates on our program when we highlight our second year MA in Advertising students undertaking their Executive Internships with agencies in Dallas. 

TAI Students Tien Dang and Su Hyun Han selected for 2015 Multicultural Advertising Intern Program

Tien Dang and Su Hyun Han, who are juniors attending Southern Methodist University in the Temerlin Advertising Institute, were selected to the 2015 Multicultural Advertising Intern Program (MAIP).

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Su Hyun Han
Tien Dang
Tien Dang

 

 

 

 

 

 

 

 

 

The 4A’s Multicultural Advertising Intern Program (MAIP) connects aspiring diverse entry- level advertising professionals with prestigious advertising agencies. Since its inception in 1973, MAIP offers multicultural students a unique paid, full-time summer internship at 4A’s participating agencies nationwide, combining real-world work experience, networking opportunities within the industry, and a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry.

Tien accepted a copywriting internship with Publicis Healthcare Communications Group in New York City while Su accepted an account management internship at McCann Erickson Detroit in Birmingham, Michigan.

Please join the Temerlin Advertising Institute in congratulating Tien and Su on their outstanding achievement.

Honoring Excellence

TAI Professor, Suzanne Larkin was nominated for the HOPE (Honoring Our Professors of Excellence) Award by Grayson Gilcrease. The ceremony took place on February 3, 2015 and was held in Residential Commons. Ms. Gilcrease was a student in Professor Larkin’s ADV 3391 Creative Production class in the Fall of 2013. Professor Larkin describes this nomination as, “feelinLarkin, Suzanneg more than normal humility by this honor. Without the effective mentoring I have received from other faculty in TAI, I doubt this honor would have come my way. The leadership and support at TAI is unlike any University I have been an educator.” Ms. Gilcrease stated that she had nominated Professor Larkin because many of the skills and concepts she had learned in Creative Production were applicable to her everyday life. Professor Larkin’s teaching methods are both “exploration and utilization of various styles to spark critical thinking and generate enjoyment; ie. Let’s have fun while we’re eating our vegetables. For instance, by flipping the Creative Production classroom, students are not passively observing their learning but are more primed through experiential engagement. Since many of my students are visual learners, I believe in in-class visual referencing and relevant project work that takes them out into the world to developed abilities beyond their expectations.” It is clear that Professor Larkin is truly an inspiration in and outside the classroom and TAI is honored to have her as member of our faculty.

Please join the Temerlin Advertising Institute in congratulating Professor Suzanne Larkin on this exciting nomination.

TAI Student Studies Distorted Beauty

TAI Student Jazmin Vazquez presented her Engaged Learning Project titled, “Distorted Beauty: Advertising and Women’s Self Concepts in the U.K. and U.S.,”on January 28, 2015 at Hughes-Trigg.  Her mentor Dr. Carrie La Ferle elaborated briefly about the project stating, “Jazmin was awarded funding to undertake research last year in the U.K. focusing on advertising regulation in the UK and the portrayal of women in advertisements.”  Vazquez’s findings “reveal that the more strict regulation of advertising in the UK of ‘soft issues’ may make women in the UK less persuaded by ads and the ads were found less believable than their American counterparts. In the end though, Jazmin believes soft issues such as stereotypes in ads and objectification of women in ads should be regulated more in the US and other parts of the world,” reported La Ferle.

Please join the Temerlin Advertising Institute in congratulating Jazmin Vazquez on this outstanding achievement.

 

 

Advertising Minor Awarded 2014 Meadows Exploration Awards

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Film Major and Advertising Minor, senior Ben Ohene

Ben Ohene is a film production major and advertising minor at Southern Methodist University. The senior is a transfer from the University of Texas at Arlington and began his journey at SMU in the fall of 2013. Ben is a first-generation Ghanaian-American and is the eldest of three children. Ohene is the vice president of communications for the Student Filmmakers Association at SMU and has interests in writing, photography, fashion, animation, the digital arts, outdoor sports, and culinary preparation. He is a member of SMU’s rugby club as well as an Eagle Scout and an American Red Cross volunteer. Additionally, he is an aspiring screenwriter and cinematographer whose plan is to enter the film industry after graduation in May of 2015.

Ben was awarded this year’s Meadows Exploration Award grant in the amount of $1,000 for his documentary film, Threads. Threads explores the psyche and rationale of university students in the United States when it comes to their daily fashion choices and the judgments that are passed on one another based on attire. Clothing is a form of non-verbal communication – the way that we dress ourselves depends on our personalities, emotions, and the cultures that we were raised in. Threads will be released during the spring of 2015.

About: The Meadows Exploration Awards offer undergraduate students the opportunity to do something truly amazing through art. Designed to promote independent research and creative exploration, the awards are available to any Meadows undergraduate student with an approved idea and a faculty sponsor. Past award recipients have choreographed new works; written and performed music; created art, films and TV programs; worked on political campaigns; delved into research; embarked on national and international trips; and participated in performances.

Ad Club Hosts Resume and Interview Workshop

2014-10-22%2020.18.58On October 22, 2014  TAI’s Ad Club held a resume workshop and interview prep event. Students brought their resumes and sipped hot cocoa or coffee while learning valuable resume and interview tips from five professors with specialties in accounts, media and creative fields in advertising. Faculty attending the event included, Dr. Carrie La Ferle giving advice on Accounts; Professor Willie Baronet providing Creative advice; Professor Gordon Law- Media; Professor Bruce Orr– Accounts; and Professor David Hadeler– Accounts. An interesting and productive night was had by all.

 

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Students and Professors at Resume and Interview Workshop
Students and Professors at Resume and Interview Workshop