Students from the Temerlin Advertising Institute competed with 18 other universities in the 2015 American Advertising Federation District 10 Convention.
Congratulations to the members of the National Student Advertising Competition Team on their third place finish this weekend!
Led by Professors Peter Noble and Willie Baronet, the students did an amazing job representing SMU and we are proud of all the work that they put forward this semester to make it happen.
Also at the convention, Dr. Carrie La Ferle represented SMU as member of the Keynote panel. Dr. La Ferle along with other noted national leaders from the BBB and FTC presented at the Keynote Luncheon on Advertising Ethics and Truth In Advertising. Way to go SMU!
Finally, TAI undergraduate Sarah Campbell won the AAF 10th district O Joe Russell Scholarship!
Vince Wagliardo receives Sam Bloom Memorial Scholarship
Vince Wagliardo, a senior Temerlin Advertising Institute major, was this year’s recipient of the Sam Bloom Memorial Scholarship which is awarded each Spring by the AAF Dallas Foundation. The Sam Bloom Memorial Scholarship is designed to recognize, promote and encourage academically talented students of advertising and related disciplines, helping them to complete their college studies. Reflective of the competitive world of business, the $2,000 award was granted on a comprehensive basis rather than solely by recommendation of the attending college or university of the recipient. Vince was evaluated based on work samples, application essay, recommendations, and academic record. Please join TAI in congratulating Vince on receiving this exciting award!
The American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year more than 50,000 entries are submitted in local American Advertising Awards competitions. The Student American Advertising Awards, sponsored by the American Advertising Federation and National Ad 2, are a sub-category designed especially for college students. Applicants must be enrolled full- or part-time in an accredited U.S. educational institution.
SMU students won awards in three categories, including one bronze, one silver and one gold. The gold-winning entry, a digital/mobile app developed for Einstein Brothers by Mackenzie Keck (B.A. ’14), was named Student Best of Show.
The SMU winning entries were as follows:
BRONZE AWARD
CLIENT: Scotch Blue Painter’s Tape
CATEGORY: Consumer/Trade Publication Campaign
CREDITS: Alexandra Nowlin and Jaimmy Koroma
SILVER AWARD
CLIENT: Dallas Zoo
CATEGORY: Non-Traditional Campaign
CREDITS: Mackenzie Keck and Paul Curry
GOLD AWARD AND STUDENT BEST OF SHOW
CLIENT: Einstein Brothers
CATEGORY: Digital-Mobile Apps
CREDITS: Mackenzie Keck
“We are proud of the work done by these imaginative and enthusiastic Temerlin students,” said Dr. Steve Edwards, chair of the Temerlin Advertising Institute. “There is no greater visibility for advertising students in Dallas than receiving these beautiful awards in front of 1000 professionals.”
Mackenzie Keck, an advertising/creative major with a double minor in film and graphic design, said she was thrilled to have won both a gold and Student Best of Show. “I am especially honored because there were so many outstanding student entries this year,” she said. “The creative program at SMU Temerlin has helped me so much – it provides well rounded training that most other schools don’t have. It lets us get an undergraduate degree and develop our portfolios at the same time.”
