On April 29, the Temerlin Advertising Institute, along with other SMU communication disciplines and the help of the Hegi Family Career Development Center of SMU, hosted a Job Fair. Almost 30 employers attended and many students secured interviews for internships and permanent positions. Thank you to all of the employers and the work of TAI faculty, staff and students for helping to make this a great event for everyone.
Two of our MA in Advertising students at the Temerlin Advertising Institute are excited to share their experiences at their executive internships with a Dallas advertising agency with you. Enjoy!
Jessica Miller – SMU Athletics
I am working for SMU Athletics as a marketing intern. I am currently completing a brand audit to assess the current state of the football and basketball programs and identify opportunities and areas for improvement. Later this spring, I will be conducting surveys and focus groups to explore current perceptions of ticket holders and members of the community. I am looking forward to assisting in the development of an integrated marketing plan to increase game day attendance and improve the overall fan experience. I am also working on a Master’s thesis that explores how consumers experience nostalgia on Instagram.
Kristin Schnaus – Mary Kay Cosmetics
I am interning at the global headquarters of Mary Kay Cosmetics on the Global Corporate Integrated Brand Marketing Team in brand management. My responsibilities include: adoption analysis, quarterly coordination for the Look Book & Social Media, managing the global five year Product Launch Calendar, competitive monitoring & reporting, maintaining the Global Shade Line-Up for each of the markets, and campaign tracking. I love working at Mary Kay! I am so grateful to be part of such an amazing team and every day I am learning something new.
We are proud of all of our second year MA students and wish them the best of luck with the remainder of their internships! To learn more about the Graduate Program at the Temerlin Advertising Institute, click here.